The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Content Marketing Is More Successful Using Sites That Offer 100% Advertiser-Analogous Editorial Content. No Cookies No Problem Here, Our Topic Determined Audience Bypasses Search Engine Relevance Uncertainties


Content Marketing Is More Successful Using Sites That Offer Advertiser-Analogous Relevant Editorial Content.

The Auto Channel Online Since 1996, Is The Mother-road Of Interactive Multi-media Automotive Interest Websites.

The Auto Channel's "Walled Garden" Of topic relevant connected content is of interest to visitor's who are searching for "The Complete Story":

Buy Advertising The Old Fashioned Way - By "Content Interest"

  • Auto Enthusiasts/Influencers
  • New and Used Vehicle Researcher/Buyer
  • Alt Fuel Realists
  • Auto Parts and Service Consumers
  • Auto Industry Professionals
  • Auto Segment Entrepreneurs
  • DIY'ers
  • Automotive Educators

TACH FACTS: Monthly audience approximately 645,000, 85% North America, 65% Male 35% Female; Professionally Curated Multi-Media Automotive Content library 950,000 pages, 100% indexed and cross referenced.

Value Advertising Rates 1Q 2024, 2Q 2024

Traditional Trial Advertising Packages:

  • 20,000 ROS Impressions per month - $600
  • 80,000 ROS Impressions Per Month - $2100
  • 150,000 ROS Impressions Per Month - $4000
  • 250,000 ROS Impressions Per Month - $7200

FIXED POSITION - (Product Page Exclusivity)

  • 728x90 Top Banner - 22.50 CPM (No Bonus)
  • 300x250 Top Half Screen Banner - $18.50 CPM
  • 160x600 Top Half Screen Banner - $16.50 CPM
  • 20% Discount For 1/3,1/3,1/3 Banner Distribution
  • 50% Discount for 100% 1/3,1/3,1/3 Banner Distribution Below the fold

Cancellation Policy - All Banner Advertising Has A 45 Day Cancellation But If You Believe That Your Adverting Here Is Not Working Let Us Know So We Can Adjust Positions.


Let the power of video streamed on The Auto Channel help solve your business communications problems.

1. New Product or Model Introduction
2. Seasonal Marketing
3. Competition Push
4. Pricing Changes
5. Trade Show Heavy Up and Promotion

Video provided by advertiser

Featured Product Video; your product video* will be embedded on The Front Page as "Featured Video Of The Day" and other relevant content pages of The Auto Channel

Why Advertise On The Auto Channel? Eliminate Incomplete and Inaccurate Web Search Results By Searching The Auto Channel, A Focused Content Channel And Automotive Data Hub


SEE ALSO: Eliminate Google Invisibility - Force Google Search To Return A Link To The Exact Information You Are Seeking, Just Add Quotation Marks Around Your Search Term

Co-Founder's Note: Hmmmm, Data Research Hubs are now VC HOT!, well this time we were only 25 years in front of the curve. We foresaw the day when there would be so much content on the web that a search engine's results could not be fully unbiased, accurate or satisfactorily complete.

So 25 years ago, before Google Search and simultaneously with Yahoo Indexing, our founding team designed as the Automotive Research Hub, a Focused Content Channel...a platform that could successfully meet the challenge in our search engine-less vision of the future...a content repository and distributor system that would thrive in the future's Beyond Search Engine world.

Our Automotive Data Research Hub, The Auto Channel, functions as a massive content silo, eliminating a need for an enterprise level web wide search engine. TACH delivers relevant information without an advertising based search tool because it only had to search within our single subject Focused Content Channel. This interactive on-line entity would easily, inclusively and accurately sift through a main library quantity of curated automotive content, while providing users exact results, plus provide them with an opportunity to discover relevant and amplifying "SEE ALSO's", links to data and editorial information that user's did not even know existed.

This positive relevancy and amplification would expand the user's subject knowledge by providing a true bibliography of relevant automotive content without the inefficiency, bias and advertising-influenced web wide SERP's.

Our team's, web futurist guru Steve Arnold (You gotta read his stuff) sent me a link to MarkLogic a company that is built on the idea that single subject Data Research Hubs will become important in the Beyond Search future of the web, the very vision that our team has and brought to reality over the past 25 finally VC's agree with us and see the value of "Single Content Verticals" and thought it worthy enough to fund to the tune of hundreds of millions of dollars.

MarkLogic offers products that can be used to build single subject verticals, "Data Research Hubs", software that builds a Data and Content Repository that is easy to build and maintain... kind of like The Auto Channel, but without the 25 years it took us to refine the back-end to contain, index, retrieve and distribute millions of pages of automotive content.

Here is what MarkLogic has to say about their Pharma Research Hub, a Focused Content Channel.

The MarkLogic’s Pharma Research Hub is a single pane of glass that provides easy access to the widest possible array of R&D data available. Whether it’s publications, authors, genes, or drugs — structured and unstructured, public and private — it’s all made available through the Pharma Research Hub. Because data is integrated 10x faster than with custom-developed solutions, users get faster access to more data. And, delivered as an enterprise cloud service, it deploys in minutes with no IT management burden and has a level of security and scalability that other solutions can’t match.

We here at The Auto Channel couldn't agree more...our 25 year old effort to make The Auto Channel the web's Automotive Content Vertical continues on.

Our competitive position is secure as potential competitor's business models are "lead generation and classified listings" which prevents them from economically transforming into an editorial based Automotive Data Hub.

The Auto Channel currently remains the web's primary single channel to acquire relevant automotive content. Utilizing our 25 years of in-house developed software, programs and tools we prove everyday that we have the secret sauce to economically collect, publish and distribute automotive data and content to every flavor of automotive interested user.

So what is this pre-amble to our Focused Content Channel position below all about?

It's always nice to be able to pat ourselves on the back and shout "we were right"...but now we need to acquire like-minded investors to help elevate The Auto Channel, our self-funded 25 year old "Automotive Research Hub", so it can grow into the billion dollar business it was designed to be.

We are happy to discuss your thoughts and answer your questions.

Bob Gordon and Marc Rauch
The Auto Channel
Mobile 502 386-8316
916 296 5470

The Auto Channel Privacy Policy

This site is free for you to use.

1) We will not sell your personal details onto a third party – advertisers on our site may have access to your behavior via cookies, but not your data.

2) We place ads based on where they perform best – if a page happens to sell lots of computer games, we will advertise more computer games on that page. That’s reasonable right?

3) We request that you don’t use ad blockers – contrary to popular belief we do sometimes get paid for you just seeing advertising without you clicking or buying anything. If you like our site, please don’t block our ads – it’s an easy way for you to pay us for using it without it costing you anything.

4) We do not allow auto-initiated sound – that means ads are not allowed to have the sound switched on when the page loads. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible*

5) We do not allow ads which make you download or which break the site in anyway. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible*

6) We Do Not Accept XXX Advertising

7)We Do Not Accept Advertising For Counterfeit Products

Without Advertiser Support We Will Be Singing This Familiar Tune

"Topic Determined Audience" Guarantees Advertiser's 100% Pure Automotive Focused Audience Includes Enhanced AI! Smart Audience, Smart Staff, No Privacy Pirates. No Search Engine Required To Find One Million pages of auto news and information. The Auto Channel Is The Web's Automotive Mother Site (On Line Since April 1995) Delivers A Massive Compendium Of As-It-Happens and Historic Automotive News, Research Enhanced Car and Truck Reviews; Big Balls Street Smart Alt Fuel Opinions; Content Created or Curated By The World's Most Experienced Web Site Staff.

What Are Content Determined Viewer Silos?

  • Content Determined Viewer Silos are aggregated archives of focused relevant and connected topics that help users discover their initial and then related topics.Ezoic
  • When users enter their content term, they're taken to a discoverable content exprience that shows the sponsor's ads and site "pre-searched" results.
  • Content Determined Viewer Silos provide a shortcut to data by offering a route that bypasses search fatique, by delivering on the promiose that virtually every in-silo annotation leads to a welcome relevant result

Post-Cookies Interactive Content and Audience Focus

  • Content Determined Viewer Silos can help sponsors increase engagement without resorting to ineficient and wasteful huge nets to drive determined results.
  • Content Determined Viewer Silos use page content, instead of user data, to deliver relevant users.
  • Content Determined Viewer Silo Sponsorships can include sponsor identification plus choice of interactive banners on every page of relevant content.

PRIVACY HERE - No cookies, no lead gathering bird dogs: car research is too important for tik-tok; No "tatt" monster "reviewers" here, no nose rings, no fast talking scary characters, no selling just telling in a professional experienced and measured way. Car Content Attracting Car Interested Viewers On The Auto Channel...What A Concept!

Content Determined Viewer Silos

TACH Topics Index

News 1998 AAIW Industry Week

News From AAIW 1999 Industry Week

2000 Greater Los Angeles Auto Show

2000 NAIAS - North American Intl. Auto Show, Detroit, MI

2000 New York International Auto Show

2001 Greater Los Angeles Auto Show

2001 NAIAS - North American Intl. Auto Show, Detroit, MI

2002 Greater Los Angeles Auto Show

2004 NAIAS (Detroit Auto Show)

2005 Chicago Auto Show

2005 Detroit Auto Show

2006 Los Angeles Auto Show

2006 North American International Auto Show, Detroit

2007 Alt Car Expo

2007 Chicago Auto Show

2007 Geneva Auto Show

2007 IAA - Frankfurt Auto Show

2007 Los Angeles Auto Show

2007 Detroit Auto Show

2007 New York International Auto Show

2007 Tokyo Motor Show

2007 Tokyo Auto Show

2008 Chicago Auto Show

2008 Geneva Motor Show

2008 Los Angeles Auto Show

2008 North American International Auto Show

2008 New York International Auto Show

2008 Paris Motor Show

2008 SEMA News

2009 Chicago Auto Show

2009 Frankfurt Motor Show

2009 Geneva Motor Show

2009 Los Angeles Auto Show

2009 North American International Auto Show

2009 New York International Auto Show

2009 SEMA News

2009 Tokyo Auto Show

2010 Chicago Auto Show

2010 Geneva Motor Show

2010 Los Angeles Auto Show

2010 North American International Auto Show

2010 New York International Auto Show

2010 Paris Motor Show

2010 SEMA News

2010 Washington DC Auto Show/EDTA

2012 Chicago Auto Show

2011 Frankfurt Motor Show

2011 Geneva Motor Show

2011 Los Angeles Auto Show

2011 North American International Auto Show

2011 New York International Auto Show

2011 Tokyo Auto Show

2011 Washington DC Auto Show/EDTA

2012 Chicago Auto Show

2012 Geneva Motor Show

2012 Los Angeles Auto Show

2012 North American International Auto Show - Detroit

2012 New York International Auto Show

2014 Paris Motor Show

2013 Chicago Auto Show

2013 Frankfurt Motor Show (IAA)

2013 Geneva Motor Show

2013 Los Angeles Auto Show

2013 North American International Auto Show - Detroit

2013 New York International Auto Show

2014 Chicago Auto Show

2014 Los Angeles Auto Show

2014 North American International Auto Show - Detroit

2014 New York International Auto Show

2014 Paris Motor Show

2014 SEMA Show News

2015 Chicago Auto Show

2016 Geneva Motor Show

2015 Los Angeles Auto Show

2015 North American International Auto Show - Detroit

2015 New York International Auto Show

2015 Tokyo Auto Show

2016 Chicago Auto Show

2016 Geneva Motor Show

2016 Los Angeles Auto Show

2016 North American International Auto Show - Detroit

2016 New York International Auto Show

2017 Chicago Auto Show

2017 Los Angeles Auto Show

2017 North American International Auto Show - Detroit

2017 Washington DC Auto Show/EDTA

2018 Chicago Auto Show

2018 Los Angeles Auto Show

2018 North American International Auto Show - Detroit

2019 Chicago Auto Show

2019 Geneva Motor Show

2019 Los Angeles Auto Show

2019 North American International Auto Show - Detroit

2020 Chicago Auto Show


Aftermarket Parts and Accessories

Aircraft and Aviation

American Motorcycle Association

Anabelle Frankl

America On The Road Cybercast Events

Automobile Racing Club of America


Indian Audi stories

Auto Line Detroit, Cybercast

Autonomous Vehicles

NASCAR Busch Grand National Division

Big Rigs

Automobile Dealers

The Car Guy Cybercast Events

Automobile Manufacturers

Car Sharing Free Floating

C.A.R. Show Cybercast Events

Championship Auto Racing Teams

Cash for clunkers stories

Care Care Council Minute, Cybercast

China Auto News

Collector Cars and Specialty Vehlicles


Cars, Computers and Technology

Consumer Affairs

Credit Bureaus (Chrysler Credit, GMAC, etc.)

Cyber Racing Today, Cybercast


Design studios and people


Behind The Wheel

Drag Racing Tonight

Editorials and Commentary

The Callahan Report (also select writers/tcallahan)

Cars 'n' Stars (also select writers/bmaloney)

The TACH Report (also select writers/bmaloney)

Vehicles and The Environment

Vehicles and the Environment: Compressed Air Motors

Vehicles and the Environment: Alternative Powered Vehicles

Vehicles and the Environment: Clean Bio-Diesel

Vehicles and the Environment: Clean Diesel

Vehicles and the Environment: CNG-Methane

Vehicles and the Environment: Electric Vehicles, Hybrid, Plug-in, Pure Electric, Fuel-Cell

Vehicles and the Environment: Ethanol

Vehicles and the Environment: The Future

Vehicles and the Environment: Hybrids

Vehicles and the Environment: CNG Hybrid

Vehicles and the Environment: Diesel Hybrid

Vehicles and the Environment: Hydrogen And Fuel Cells

Stories pertaining to The Auto Channel Europe.

Alfa Romeo Europe

Audi Europe

Formula One Racing

F1 In America

Fasttrack Cybercast Events


European Touring and Endurance Racing

Financial Info (sales figures, financial reports, etc.)

Funny Pages

Video Games: Reviews, Highlights, and Links

NASCAR Goodys Dash Series

Under the Hood



Fuel Economy

Fuel System


Injection Systems

Timing Belts



Inside Motor Sports

Stories pertaining to The Auto Channel India.

AMV8 Vantage India

Aston Martin India

Audi India

Aveo U-VA

Bajaj Motors India

Bajaj Motors India Motorcycles

Bajaj Motors India Scooters

Bentley Motors India

Blade DTSi India

BMW India


Daimler Chrysler India P. Ltd.

Fiat India

Fiesta 1.4 SXi Duratorq

Ford India

General India Automotive News

General Motors India

Harley Davidson

Hindustan Motors India

Honda Siel Cars India

Hyundai Motor India

Kristal DTSi India

Lexus India

Mahindra and Mahindra

Mahindra and Mahindra Jeep

Maruti Udyog Ltd. India

MG Rover group India

Mitsubishi Motors Ltd. India

Nissan India

Opel GTIndia

Porsche India

Renault India

Reva Electric Car Company India

Rolls-Royce Motor Cars Ltd. India

Skoda Auto India P. Ltd.

Tata Motors India

Toyota Kirloskar Motors Ltd.

TVS India

Volkswagen India

Yamaha Motor Corp. India

Industry Insider

Indy Car

Insurance News

New Model Introductions

Indy Racing League

International Race of Champions

In The Driver's Seat Cybercast Events

News in German / Nachrichten auf Deutsch

News in Spanish / Noticias en español


Alfa Romeo

Aston Martin

































Land Rover














Stories quickly touching on multiple makes




Other Makes







PSA Groupe




Rolls Royce















Auto Shopping Mall

Boats and Marine

Advertising and Marketing

Media outlets and producers/publishers

Hot Topics

Vehicle Makes/Manufacturers

NASCAR PEAK Mexico Series

Manrico Delcore & Mary Beth Debicki

RCs and Models



Stories quickly touching on multiple makes


New Vehicles

TACH Cybercast Events

TACH Reported Events

National Hot Rod Association

Off Road

Shopping For And Buying Vehicles Online

Accessories and Parts

Parts Dealers

Parts Manufacturers

Personnel (Hirings, Firings, Promotions)

Corporate News

Professional SportsCar Racing

Raceline Cybercast Events

Product Recalls


Repair and Maintenance

Motor Homes, RVs, and Buses

driving safety



Industry Insider

Keeping Up

Parts & Accessories



Vehicle Reviews


Sports Car Club of America

Motorsports, Motor Sports, Auto Racing in Africa

Motorsports, Motor Sports, Auto Racing in Asia

Leagues and Associations

Motorsports, Motor Sports, Auto Racing in Australia

Drag Racing

Race Car Drivers

Endurance Racing


Motorsports, Motor Sports, Auto Racing in Europe


Motorcycle Racing

Open Wheel Racing

Rally/Off Road Racing

Race Results

Motorsports, Motor Sports, Auto Racing in South America

Race Schedules

Sprint and Midget Racing


Stock Car Racing


Touring Car Racing

Truck Racing

NASCAR Sprint Cup Series (formerly Winston Cup and Nextel Series)

Support Industries (aluminum, logistics, robotics, etc.)

TACH Motorsports Report Cybercast Events

Teens And Cars

Telematics and Wireless Communications

Road Trips Travel

vehicle customizing


Used Vehicles

US Road Racing Championship

2000 New Vehicle Reviews

2001 New Vehicle Reviews

2002 New Vehicle Reviews

2003 New Vehicle Reviews

2004 New Vehicle Reviews

2005 New Vehicle Reviews

2006 New Vehicle Reviews

2007 New Vehicle Reviews

2008 New Vehicle Reviews

2009 New Vehicle Reviews

2010 New Vehicle Reviews

2011 New Vehicle Reviews

2012 New Vehicle Reviews

2013 New Vehicle Reviews

2014 New Vehicle Reviews

2015 New Vehicle Reviews

2016 New Vehicle Reviews

2017 New Vehicle Reviews

2018 New Vehicle Reviews

2019 New Vehicle Reviews

2020 New Vehicle Reviews

2021 New Vehicle Reviews

1993 New Vehicle Reviews

1994 New Vehicle Reviews

1995 New Vehicle Reviews

1996 New Vehicle Reviews

1997 New Vehicle Reviews

1998 New Vehicle Reviews

1999 New Vehicle Reviews


NASCAR Nextel Cup Series (formerly Winston Cup Series)

Women And Cars

World of Outlaws

Aaron Cooper

Andrew Frankl

Anabelle Frankl

Andrew Sturgeon

Bob Hagin

Bill Maloney

Ben Potash

Bruce Hubbard

Bill Russ

B. Sikorsky

Courtney Caldwell

Csaba Delenyi

Carey Russ


Dan Poler

Des Toups

David Treffer

Donna Vissing

Gerry Levinson

Henny Hemmes

Holly Reich

John Dillion

J. Heilig

John Kaiser

Katrina Ramser

Laura Heilig

Larkin Hill

Larry Nutson

Larry Roberts

Larry Weitzman

Mac Gordon

Marty Bernstein

Mark Fulmer

Matt Hagin

Martha Hindes

Mary Iacoponi

Michael Bernstein

Maureen McDonald

Marc Rauch

Marc Zimmerman

Nicholas Frankl

Nick Hromiak

Norm Lafave

Nick Steinhauer

Peter Habicht

Pal Negyesi

Rob Eckaus

Rob Eckaus

Rex Roy

R. Sheheen

Steve Purdy

Terry Callahan

Thom Cannell

Tim Considine

Tom Hagin

Ted Laturnus

Tony Sakkis

Tony Whitney

Viktor Galambos

Walter Hager

Steve Wilkinson

Zsolt Bliszko

1997 Indy 200

1997 Indianapolis 500

1998 Daytona Speedweeks

1998 Indianapolis 500

1998 Road Racing Classic at Mid-Ohio

News from 1999 NASCAR Brickyard 400

Speedweeks 1999 at Daytona International

News From The 1999 Indianapolis 500

1999 IROC XXIII Race 4

News from 1999 Races at Talladega

News from 1999 Races at Talladega-2

2001 Daytona Speedweeks News

Focused Content Channel - Click Through 1 Million Pages Of Curated and Indexed Automotive Content

“Focused Content Channel” search offers several obvious benefits over general cloud search engines: greater precision due to limited scope; ability to leverage domain knowledge including taxonomies and ontologies; and they support specific unique user tasks and assumptions.

John Battelle writes in his book, The Search; “Domain-specific search solutions focus on one area of knowledge, creating customized search experiences that because of the domain's limited corpus and clear relationships between concepts provide extremely relevant results for searchers.”

Not only will “Focused Content Channel” searches quickly become valuable to users but will also present advertisers with a Safe Environment for their brand’s advertising, and in the on-line social and SEO dominated world that will be a comforting and profitable element to find. Unlike yesteryear’s successful brand name single medium magazine or cable network, tomorrow’s “

Focused Content Channel” must not only contain infinite quantities of single subject content that will be accessible forever, but its management must be experts with the economic creation, curation and delivery of content as text, images, video, audio and/or whatever comes next.

And most importantly, a “Focused Content Channel” should be easily translated to and monetized on every digital distribution platform; whether mobile, in-home, out of home… everywhere an information appliance is located so must be the “Focused Content Channel”.

Bob Gordon, Chief Revenue Officer
332 West Broadway
Twelfth Floor
Louisville, KY 40202