Jan 5, 2022
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease
Dec 25, 2021
Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading
Dec 19, 2021
Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading
J.D. Power Announces 2022 U.S. ALG Residual Value Awards
Nov 18, 2021
J.D. Power 2022 U.S. ALG Residual Value Awards, highlighted by Honda and Lexus being named brand award winners in the mass market and premium segments, respectively. “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the U ... Continue reading
New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds
Nov 16, 2021
customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading
NEW BRABUS 800 based on the Mercedes-Maybach GLS 600 4MATIC
Nov 11, 2021
The Spirit of Luxury The new BRABUS 800 based on the Mercedes-Maybach GLS 600 4MATIC Elegant BRABUS designer outfit and 24-inch hi-tech forged wheels BRABUS fine leather interior in bright Leonis Orange The new Mercedes-Maybach GLS 600 4MATIC redefines the essence of a luxurious SUV. ... Continue reading
How Car Shortages Are Putting the World's Economy at Risk - AIADA
Nov 2, 2021
The AIADA featured a NY Times story that worries us. Turmoil in the auto industry, a powerful engine of the global economy, is threatening growth and sending tremors through companies and communities that depend on carmakers for money and jobs, reports The New York Times. ... Continue reading
Sep 28, 2021
Sep 28, 2021 Stuttgart Milestones of the Mercedes-Maybach brand in a historical context World premiere of the limited anniversary series ... Continue reading
U.S. Car Brand Sales Q2 2021 Scoreboard
Aug 27, 2021
Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021
Aug 10, 2021
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
Aston Martin Valkyrie Declared Showstopper of the 2021 Goodwood Festival of Speed
Jul 15, 2021
Michelin Supercar Paddock Showstopper of the Festival at FOS  · The all-electric Rimac Nevera hypercar and the bespoke Glickenhaus SCG 004S road car were runners up  · Showstopper Award judges Jodie Kidd, Frank Stephenson, Mr JWW and Mike Fernie commended the Valkyrie’s design and pursuit of function o ... Continue reading
2022 NACTOY Car and Truck Candidates
Jun 17, 2021
“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading
2021 Chicago Auto Show "Special Edition" Scheduled for July 15-19
May 4, 2021
May 4, 2021; Chicago Auto Show officials announced they received approval from state and city officials to host a special edition of the show July 15-19 at McCormick Place. The Chicago Auto Show will be one of the McCormick Place's first live, in-person events since the COVID-19 pandemic shutdown. ... Continue reading
Kelley Blue Book Helps Car Shoppers Navigate Electric Car Tax Credits
Apr 22, 2021
Electric cars undoubtedly are the wave of the future, and growth in the segment is on quite an upward trajectory. According to data from Cox Automotive, electrified vehicles accounted for 7.8% of the total Q1 2021 sales, up from 4.8% in the same period last year. ... Continue reading
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