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News By Topic: Marty Bernstein

SECRET SAUCE FOR SUCCESSFUL SUPER BOWL LI COMMERCIALS REVEALED

SECRET SAUCE FOR SUCCESSFUL SUPER BOWL LI COMMERCIALS REVEALED

Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success by Marty BernsteinEditor-At-LargeThe Auto Channel America’s television audiences just want to be entertained. The biggest television event of the year attracts the biggest audience and huge numbers of TV critics. ... Continue reading

Marty's Marketing Musings© - Too Many Small Crossovers Means DUELING DOPPELGANGERS!

Marty's Marketing Musings© - Too Many Small Crossovers Means DUELING DOPPELGANGERS!

by Marty Bernstein Senior Editor at Large The Auto Channel Detroit January 31, 2016; Of all the manufacturers at the recently concluded Detroit Show the one ubiquitous link was the small crossover. It was in almost every booth and it is hot, hot. Year-end sales from 2015 show a dynamic surge in the sales of the mini-mo ... Continue reading

Marty's Marketing Musings: Superbowl Ads Are Expensive But Tickets Aren't Cheap

Marty's Marketing Musings: Superbowl Ads Are Expensive But Tickets Aren't Cheap

by Marty Bernstein Editor-at-Large The Auto Channel A :30-second commercial during the game is averaging $4,800 to $6,000 depending when the time was purchased and where in the broadcast the ad will run. But in contrast the price of attending the game in person is even more astronomical in price. When what is now known ... Continue reading

Marty's Marketing Musings© Kia Owned 2016 Australian Open

Marty's Marketing Musings© Kia Owned 2016 Australian Open

Kia owned the 2016 Australian Open the FIRST TENNIS GRAND SLAM EVENT FIRST TENNIS GRAND SLAM EVENT FIRST TENNIS GRAND SLAM EVENT by Marty Bernstein Editor at Large The Auto Channel January 31, 2016; Sunday, after a fortnight of almost 500 individual matches, nearly 750,000 tennis fans in attendance, thousands of hours ... Continue reading

Marty's Marketing Musing's - 2016 Nissan Titan "Shoulders Of Giants" TV Commercial +VIDEO

Marty's Marketing Musing's - 2016 Nissan Titan "Shoulders Of Giants" TV Commercial +VIDEO

Marty's Marketing Musings Nissan New Titan TV Commercial Respects Its Truck Competitors by Marty Bernstein Senior Editor-at-large The Auto Channel 2016 Titan “Every Duty” TV Commercial Tonight, January 11, 2016 Nissan premiered a new, ground breaking :90-second, yes , a :90- second commercial, during the most ... Continue reading

Bentley's 2017 SUV Has A New Option: An Automatic Diamond Dial Breitiling Clock +VIDEO

Bentley's 2017 SUV Has A New Option: An Automatic Diamond Dial Breitiling Clock +VIDEO

by Marty Bernstein Senior Editor-at-large The Auto Channel Clocks in automobiles are not a new accessory option, they’ve been around for a long time. In fact a major competitor of Bentley’s decades ran a now famed advertisement with the headline, “At 60 miles per hour the loudest noise in this new Rolls- ... Continue reading

New Lexus F-Sport Watch

New Lexus F-Sport Watch

NEW LEXUS F-SPORT WATCH STYLING MATCHES CAR STYLE ... Continue reading

Automotive Brands Ranked In 16th Annual Interbrand Top 100 Best

Automotive Brands Ranked In 16th Annual Interbrand Top 100 Best

INTERBRAND’S 100 BEST GLOBAL BRANDS <br> LIST INCLUDES THIRTEEN AUTO BRANDS ... Continue reading

Review: Lexus 2015 NX 200 F Sport By Marty Bernstein

Review: Lexus 2015 NX 200 F Sport By Marty Bernstein

Review: Lexus 2015 NX 200 F Sport ... Continue reading

Biased Review: 2015 Lexus RC 350 F By Marty Bernstein +VIDEO

Biased Review: 2015 Lexus RC 350 F By Marty Bernstein +VIDEO

A NEW SPORT COUPE THAT SATISFIED EVERY NEED AND THEN SOME by Marty Bernstein Senior Editor-At-Large The Auto Channel People usually fall into two categories when it comes to who buy sports-cars: the midlife crisis group and those who are speed obsessed. There's another group who want a vehicle, specifically a coupe, th ... Continue reading

Google Maps To Add RR Crosings

Google Maps To Add RR Crosings

by Marty Bernstein Senior Editor-at-large The Auto Channel Nearly 250,000 railroad crossings (also known as grades), the intersection of train tracks and roads, blanket the U.S. But even with the easily recognized warning signs and devices, 270 people were killed and over 800 more were injured at crossings resulted fro ... Continue reading

Turning In That Leased Car?

Turning In That Leased Car?

THIS CHECKLIST MAY HELP SAVE YOU MONEY by Marty BernsteinSenior Editor-At LargeThe Auto Channel If you’re one of the 30% drivers who lease a car the economic benefits of non-ownership can be lost when the lease is up and vehicle must be returned at the end of the contract. It’s the dreaded lease turn-in inspe ... Continue reading

USED CAR BUYER"S ALERT - WATCH OUT FOR RAIN & FLOOD DAMAGED VEHICLES

USED CAR BUYER"S ALERT - WATCH OUT FOR RAIN & FLOOD DAMAGED VEHICLES

WATCH OUT FOR RAIN & FLOOD DAMAGED VEHICLES ... Continue reading

New Truck Review: 2014 Toyota Tundra Pick-up By Marty Bernstein

New Truck Review: 2014 Toyota Tundra Pick-up By Marty Bernstein

New Truck Review: 2014 Toyota Tundra Pick-up, Full size pick up, Toyota's pickup, compare pickups ... Continue reading

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