The Auto Channel
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The Largest Independent Automotive Research Resource
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News By Topic: Marty Bernstein

A Million Pages Of Indexed Automotive Content Without A WEB SEARCH

A Million Pages Of Indexed Automotive Content Without A WEB SEARCH

The Auto Channel's Automotive Data Research Hub functions as a massive silo, eliminating a need for an enterprise level web wide search engine. ... Continue reading

The Auto Channel, Automotive Content On The Side Of Common Sense - Online Since 1996

The Auto Channel, Automotive Content On The Side Of Common Sense - Online Since 1996

The Auto Channel Smart TV Ready, Published With Honesty, Humor, Irony, Personality and Disbelief. Car Reviews, Buyers Guides, Comparison Tools, Auto Maker News, Videos, Alt-fuels, Opinions, Features, For Car Guys and Gals ... Continue reading

The Auto Channel Online Since 1995; New and Used Car Reviews (1995-Present), Expert Help And Impressions, Logical Alt Fuel Options, Other Human Intelligence

The Auto Channel Online Since 1995; New and Used Car Reviews (1995-Present), Expert Help And Impressions, Logical Alt Fuel Options, Other Human Intelligence

WhatsUp On The Auto Channel, Smart TV Ready, Published With Honesty, Humor, Irony, Personality and Disbelief. Car Reviews, Buyers Guides, Comparison Tools, Auto Maker News, Videos, Alt-fuels, Opinions, Features, For Car Guys and Gals ... Continue reading

2012 Jeep Wrangler Review by Marty Bernstein +VIDEO

2012 Jeep Wrangler Review by Marty Bernstein +VIDEO

AN AMERICAN ICON IS UPDATED: THE NEW 2012 GO ANYWHERE, DO ANYTHING JEEP WRANGLER By Marty Bernstein Sr. Editor at Large THE AUTO CHANNEL For more than 70 years the essential shape of the classic Jeep, now known as the Wrangler model, has remained basically unchanged. You can tell that it is a Jeep from any angle; and k ... Continue reading

Lexus Is the "Class" of Luxury, Yet Strong Moves From Acura and Infiniti Make It a Race, ACSI Data Show

Lexus Is the "Class" of Luxury, Yet Strong Moves From Acura and Infiniti Make It a Race, ACSI Data Show

Satisfaction with the auto industry is moving in reverse. Overall customer satisfaction with automobiles slides 1.3% to a score of 77 (out of 100), according to the American Customer Satisfaction Index (ACSI®) Automobile Study 2021-2022. ... Continue reading

TACH Automotive News Library Indexed By Single Topics (1993-2023)

TACH Automotive News Library Indexed By Single Topics (1993-2023)

Single Topic Automotive Content Index ... Continue reading

Dr. Z's Commercials - And Buh-Bye

Dr. Z's Commercials - And Buh-Bye

EXECUTIVES PITCHING CARS? NOTHING NEW ABOUT THAT! By Marty Bernstein Advertising and Marketing Editor No matter where you live, there’s at least one owner/president/ceo of a new and/or used dealer appearing in television commercials. They’re all pretty much the same. The Dealer, smartly attired in a suit ... Continue reading

2015 Car Reviews, 2015 Truck Reviews

2015 Car Reviews, 2015 Truck Reviews

2015 Car Reviews; 2015 Truck reviews, When They Were New Prices ... Continue reading

Google Maps To Add RR Crossings

Google Maps To Add RR Crossings

by Marty Bernstein Senior Editor-at-large The Auto Channel Nearly 250,000 railroad crossings (also known as grades), the intersection of train tracks and roads, blanket the U.S. But even with the easily recognized warning signs and devices, 270 people were killed and over 800 more were injured at crossings resulted fro ... Continue reading

SECRET SAUCE FOR SUCCESSFUL SUPER BOWL LI COMMERCIALS REVEALED

SECRET SAUCE FOR SUCCESSFUL SUPER BOWL LI COMMERCIALS REVEALED

Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success by Marty BernsteinEditor-At-LargeThe Auto Channel America’s television audiences just want to be entertained. The biggest television event of the year attracts the biggest audience and huge numbers of TV critics. ... Continue reading

Marty's Marketing Musings© - Too Many Small Crossovers Means DUELING DOPPELGANGERS!

Marty's Marketing Musings© - Too Many Small Crossovers Means DUELING DOPPELGANGERS!

by Marty Bernstein Senior Editor at Large The Auto Channel Detroit January 31, 2016; Of all the manufacturers at the recently concluded Detroit Show the one ubiquitous link was the small crossover. It was in almost every booth and it is hot, hot. Year-end sales from 2015 show a dynamic surge in the sales of the mini-mo ... Continue reading

Marty's Marketing Musings: Superbowl Ads Are Expensive But Tickets Aren't Cheap

Marty's Marketing Musings: Superbowl Ads Are Expensive But Tickets Aren't Cheap

by Marty Bernstein Editor-at-Large The Auto Channel A :30-second commercial during the game is averaging $4,800 to $6,000 depending when the time was purchased and where in the broadcast the ad will run. But in contrast the price of attending the game in person is even more astronomical in price. When what is now known ... Continue reading

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