The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
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Five Essential Tips When Negotiating With Used Car Dealers

Five Essential Tips When Negotiating With Used Car Dealers

With a quick search on the internet, it is possible to find all types of strategies and advice when it comes to negotiating with a car dealer. Some of it is good, solid advice while other information will cause issues with any type of deal that you want to make. ... Continue reading

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

How Auto Retailers Can Market Cars to Generation Z

How Auto Retailers Can Market Cars to Generation Z

A whole 92% of Generation Zers are yet to buy their own cars--in case you needed any proof that many sales opportunities exist for auto retailers in this market. As with any other buyer, the first thing to do before you start selling cars to Gen Zers is to find out what they want, and most importantly, how to get their ... Continue reading

Autonomous Driving May Kill The Automobile Industry

Autonomous Driving May Kill The Automobile Industry

Big Brother Like "Birth to Grave" Autonomous Driving Mandates May Kill The Automobile Industry And Take Our Freedom Of Mobility ... Continue reading

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading

6 Dating Cars That She’ll Remember Forever

6 Dating Cars That She’ll Remember Forever

Going on a casual or serious dating website is intimidating. There are girls who will review your profile based on things like your job, your teeth, your hair, and your vehicle. ... Continue reading

What This Country Needs Is A Really Good Under $20,000 Car - Editorial and Review by Bruce Hotchkiss

What This Country Needs Is A Really Good Under $20,000 Car - Editorial and Review by Bruce Hotchkiss

Indiana governor (1909-1913) and vice president of the United States (1913-1921), Thomas Riley Marshall achieved a small measure of immortality with his quip, "What This Country Needs Is a Really Good Five-Cent Cigar." I think what this country needs is a really good car for under $20,000. ... Continue reading

J.D. Power Announces 2022 U.S. ALG Residual Value Awards

J.D. Power Announces 2022 U.S. ALG Residual Value Awards

J.D. Power 2022 U.S. ALG Residual Value Awards, highlighted by Honda and Lexus being named brand award winners in the mass market and premium segments, respectively. “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the U ... Continue reading

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading

Americans Want Big Cars and Pickups...Detroit Wants to Build Big...So Let's Have Big...BUT! (Originally Published April 2009)

Americans Want Big Cars and Pickups...Detroit Wants to Build Big...So Let's Have Big...BUT! (Originally Published April 2009)

By Bob Gordon and Marc Rauch, Co-Publishers and owners of The Auto Channel. Spacious, roomy, profitable big vehicles; it’s what the people want and it’s what the American car makers want to build. According to all reports in recent years (before the depression really hit), GM, Ford and Chrysler made all t ... Continue reading

Which Cars Increase the Chances of a Successful Hookup?

Which Cars Increase the Chances of a Successful Hookup?

It is fair to say that good-looking, newly bought, or sports cars have always attracted people. And no, not just women. ... Continue reading

Best Practices for Selling More Cars with a Digital Showroom

Best Practices for Selling More Cars with a Digital Showroom

If there’s something positive that came out of the COVID-19 pandemic, it's accelerated digital revolution. The pandemic forced retailers to adopt a new way of doing things, especially how they market and sell products. ... Continue reading

9 Advantages of Buying a Used Car Instead of New

9 Advantages of Buying a Used Car Instead of New

If it is time to replace your car, you shouldn’t assume that you have to get a new car. All you need is a car that is new to you – and that can include used. ... Continue reading

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