Five Essential Tips When Negotiating With Used Car Dealers
Jan 11, 2022
With a quick search on the internet, it is possible to find all types of strategies and advice when it comes to negotiating with a car dealer. Some of it is good, solid advice while other information will cause issues with any type of deal that you want to make. ... Continue reading
Jan 5, 2022
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
How Auto Retailers Can Market Cars to Generation Z
Jan 5, 2022
A whole 92% of Generation Zers are yet to buy their own cars--in case you needed any proof that many sales opportunities exist for auto retailers in this market. As with any other buyer, the first thing to do before you start selling cars to Gen Zers is to find out what they want, and most importantly, how to get their ... Continue reading
Autonomous Driving May Kill The Automobile Industry
Dec 28, 2021
Big Brother Like "Birth to Grave" Autonomous Driving Mandates May Kill The Automobile Industry And Take Our Freedom Of Mobility ... Continue reading
There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease
Dec 25, 2021
Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading
Dec 19, 2021
Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading
6 Dating Cars That She’ll Remember Forever
Dec 7, 2021
Going on a casual or serious dating website is intimidating. There are girls who will review your profile based on things like your job, your teeth, your hair, and your vehicle. ... Continue reading
What This Country Needs Is A Really Good Under $20,000 Car - Editorial and Review by Bruce Hotchkiss
Dec 2, 2021
Indiana governor (1909-1913) and vice president of the United States (1913-1921), Thomas Riley Marshall achieved a small measure of immortality with his quip, "What This Country Needs Is a Really Good Five-Cent Cigar." I think what this country needs is a really good car for under $20,000. ... Continue reading
J.D. Power Announces 2022 U.S. ALG Residual Value Awards
Nov 18, 2021
J.D. Power 2022 U.S. ALG Residual Value Awards, highlighted by Honda and Lexus being named brand award winners in the mass market and premium segments, respectively. “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the U ... Continue reading
New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds
Nov 16, 2021
customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading
Nov 15, 2021
By Bob Gordon and Marc Rauch, Co-Publishers and owners of The Auto Channel. Spacious, roomy, profitable big vehicles; it’s what the people want and it’s what the American car makers want to build. According to all reports in recent years (before the depression really hit), GM, Ford and Chrysler made all t ... Continue reading
Which Cars Increase the Chances of a Successful Hookup?
Oct 18, 2021
It is fair to say that good-looking, newly bought, or sports cars have always attracted people. And no, not just women. ... Continue reading
Best Practices for Selling More Cars with a Digital Showroom
Oct 11, 2021
If there’s something positive that came out of the COVID-19 pandemic, it's accelerated digital revolution. The pandemic forced retailers to adopt a new way of doing things, especially how they market and sell products. ... Continue reading
9 Advantages of Buying a Used Car Instead of New
Oct 2, 2021
If it is time to replace your car, you shouldn’t assume that you have to get a new car. All you need is a car that is new to you – and that can include used. ... Continue reading
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