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News By Topic: Karma

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading

Toyota Believes Electric Is Our Future, Opines for Equal Application of the Electric Vehicle Tax Incentive.

Toyota Believes Electric Is Our Future, Opines for Equal Application of the Electric Vehicle Tax Incentive.

Let’s not play politics with the environment, the American autoworker, or the American consumer. Toyota believes that the future of automobiles is electric. ... Continue reading

China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers

China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers

Beijing September 13, 2021 -- Bloomberg reports that China's Communist Leaders have vowed to consolidate the country’s electric vehicle industry after a decade-long nurturing of the sector led to the emergence of too many players, some of which are barely viable. “Looking forward, EV companies should grow bigger an ... Continue reading

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

EV Motoring Scorecard

EV Motoring Scorecard

In the second quarter, total new-vehicle sales jumped by 49.5%, growing notably from the small base of Q2 2020 Pandemic Edition, but electrified vehicle growth was 201.1%, reaching beyond 375,000 combined EVs and hybrids. As we’ve said before, that’s a lot of batteries. <img loading= ... Continue reading

Karma Automotive debuts first Club Car Current vehicles produced under contract manufacturing agreement with AYRO

Karma Automotive debuts first Club Car Current vehicles produced under contract manufacturing agreement with AYRO

These light-duty electric vehicles (EVs) fill the gap between full-sized trucks and small utility carts for low-speed logistics and cargo services in campus and urban environments. Karma and AYRO previously announced the formation of a partnership to produce vehicles under the arrangement. ... Continue reading

"Hold Everything! Be Right Back (Charger Etiquette), I Gotta Move My Car"; Inconvenience of Long Recharging Times Just One Cause Of Slow EV Sales

"Hold Everything! Be Right Back (Charger Etiquette), I Gotta Move My Car"; Inconvenience of Long Recharging Times Just One Cause Of Slow EV Sales

Problem is, most public charging stations now fill cars much too slowly, requiring hours — not minutes — to provide enough electricity for an extended trip. ... Continue reading

2022 NACTOY Car and Truck Candidates

2022 NACTOY Car and Truck Candidates

“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading

Democrats Propose $12,500 Government “Clean Energy for America” Rich People Welfare Subsidy On Every EV Selling For Under $80,000

Democrats Propose $12,500 Government “Clean Energy for America” Rich People Welfare Subsidy On Every EV Selling For Under $80,000

Reuters reported that The U.S. Senate Finance Committee advanced legislation on Wednesday that would boost electric vehicle tax credits to as much as $12,500 for EVs that are assembled by union workers in the United States. The bill would limit tax credits to vehicles with a retail price below $80,000 to qualify for th ... Continue reading

Autotrader Names 10 Great Under $25k Cars for Grads in 2021

Autotrader Names 10 Great Under $25k Cars for Grads in 2021

this year's college graduates are in the market for a new vehicle as they launch into the world to forge their chosen path. Following the commemoration of the hard work they put in during the student years, young adults find themselves in need of their own car as they begin this next phase of life. ... Continue reading

EV Owners Real Geeks, J.D. Power Finds

EV Owners Real Geeks, J.D. Power Finds

Electric vehicle (EV) owners are more than twice as likely to use the manufacturer’s mobile app than owners of a vehicle with an internal combustion engine (ICE) According to the inaugural J.D. Power U.S. OEM EV App Benchmark Study,℠ released today, 41% of EV owners say they are using their brand’s smartphone app ... Continue reading

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