The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
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News By Topic: Lotus

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading

Lotus Emira V6 First Edition: Dynamic Shakedown at Hethel with Gavan Kershaw

Lotus Emira V6 First Edition: Dynamic Shakedown at Hethel with Gavan Kershaw

Lotus has released a new film of the Lotus Emira in action, showing the eagerly anticipated V6 First Edition being put through its paces by Gavan Kershaw on the iconic Hethel test track. Gavan, Director, Attributes & Product Integrity, Lotus Cars, leads the dynamic development of every Lotus and is part of the highly e ... Continue reading

J.D. Power Announces 2022 U.S. ALG Residual Value Awards

J.D. Power Announces 2022 U.S. ALG Residual Value Awards

J.D. Power 2022 U.S. ALG Residual Value Awards, highlighted by Honda and Lexus being named brand award winners in the mass market and premium segments, respectively. “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the U ... Continue reading

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading

How Car Shortages Are Putting the World's Economy at Risk - AIADA

How Car Shortages Are Putting the World's Economy at Risk - AIADA

The AIADA featured a NY Times story that worries us. Turmoil in the auto industry, a powerful engine of the global economy, is threatening growth and sending tremors through companies and communities that depend on carmakers for money and jobs, reports The New York Times. ... Continue reading

LOTUS ANNOUNCED AS PRESENTING SPONSOR OF THE 1ST ANNUAL FORT LAUDERDALE CONCOURS FRIDAY, 29 OCTOBER 2021

LOTUS ANNOUNCED AS PRESENTING SPONSOR OF THE 1ST ANNUAL FORT LAUDERDALE CONCOURS FRIDAY, 29 OCTOBER 2021

Las Olas Parking Garage at the Intracoastal Waterway (200 Las Olas Circle, Fort Lauderdale, Florida 33316). Tickets are now on sale. “We are thrilled to partner with Lotus, a daring company that has been mavericks in the automotive industry,” states Maria Jannace, Founder and CEO of FTLC & The New York City Concour ... Continue reading

Lotus Confirms Full Specification and Price of All-New Emira V6 First Edition

Lotus Confirms Full Specification and Price of All-New Emira V6 First Edition

Packed with desirable technology, infotainment and comfort features. Supercharged 3.5-liter 400hp V6 with six-speed manual transmission as standard, optional six-speed auto with paddleshift. ... Continue reading

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

Nutson's Weekly Auto News Wrap Up July 4-10, 2021

Nutson's Weekly Auto News Wrap Up July 4-10, 2021

Journalist Larry Nutson's Take On Last Weeks Important Auto News, Published Here In Readable Nuggets. ... Continue reading

Lotus Emira: the most accomplished Lotus ever made

Lotus Emira: the most accomplished Lotus ever made

Lotus striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivaled experience "For The Drivers." Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. ... Continue reading

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