A Message To Car Maker PR Execs; HELP (Before We All Go Buh-Bye)
Jun 5, 2026
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
Explaining Unleaded 88 Gasoline (E15 - 15% Ethanol)
May 8, 2026
Explaining Unleaded 88 Gasoline Turn About is Fair Play as Ethanol Industry Zings the Oil Industry with Brilliant Branding Strategy By Marc J. Rauch Exec. Vice President/Co-Publisher ... Continue reading
Vital Tips for a Successful Used Car Purchase
Dec 26, 2025
Thinking of buying a used car? It can be a wise and economical decision, but it's essential to proceed with caution to find a trustworthy and suitable vehicle. As someone passionate about cars, we want to help you make an informed choice. ... Continue reading
Oct 29, 2025
The Environmental Protection Agency will rescind the long-standing finding that greenhouse gas emissions endanger human health, as well as tailpipe emission standards for vehicles, setting off what it describes as the largest deregulatory action in U.S. history.Republican President Donald Trump's pick to run the EPA Le ... Continue reading
New Car Reviews 1993-2026 | Expert Road Tests, Specs, MPG | The Auto Channel
Oct 28, 2025
Browse The Auto Channel's archive of new car and truck reviews from 1993 to today, including road tests, specs, crash tests, recalls, MPG data, and buying research. ... Continue reading
Oct 28, 2025
Browse The Auto Channel's archive of new car and truck reviews from 1993 to today, including road tests, specs, crash tests, recalls, MPG data, and buying research. ... Continue reading
Jul 27, 2025
A car guy's most important Stop On The Digital Mother Road. The Auto Channel provides focused easy to understand, easy to read helpful and fun automotive content. ... Continue reading
User Determined Automotive Content Channels
Apr 3, 2025
No Search Engine Required - One Million pages of auto news and information accessed without a search engine and any SERP errors. ... Continue reading
EV Motoring Fairy-Tale Reality - Be Worried Be Very Worried
Nov 21, 2024
“We’re Going to Need A Lot of Lithium. . .” (Cue the Jaws theme)Here’s a quote that plenty of product planners who are penciling the future of electric vehicles:“It’s almost impossible, and definitely a race against time The big money that needs to be spent takes time to get approval for and to deploy.”Th ... Continue reading
Loyal Customers Returning to Their Brand of Choice As Inventory Increases J.D. Power Finds
Sep 29, 2024
TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by other brands, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty Study,SM released today. ... Continue reading
Sep 18, 2024
Over the past 27 years millions of vehicle shoppers have used The Auto Channel ... Continue reading
Mar 23, 2024
April 12, 2005 -- An unusual alliance of the political left and the right is throwing its support behind a newly emerging, evolutionary adaptation of gasoline-electric hybrid vehicles. Unlike current hybrid models, these new plug-in hybrids will give owners the choice of running them off electric power, gasoline or ren ... Continue reading
How Vehicle History Reports Shape Your Used Car Choice
Mar 10, 2024
In the fast-paced world of car buying, making an informed decision is major. The used car market, brimming with options, can be both exciting and daunting. ... Continue reading
Feb 15, 2024
Toyota Ammonia Engines, Akio Toyoda, then president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading
Not Quite A Classic Yet - Used Car Reviews 1997-2001
Jan 21, 2024
Used Car Reviews 1997-2001 ... Continue reading
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