Jan 5, 2022
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease
Dec 25, 2021
Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading
New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds
Nov 16, 2021
customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading
Nov 15, 2021
By Bob Gordon and Marc Rauch, Co-Publishers and owners of The Auto Channel. Spacious, roomy, profitable big vehicles; it’s what the people want and it’s what the American car makers want to build. According to all reports in recent years (before the depression really hit), GM, Ford and Chrysler made all t ... Continue reading
Mercedes Customizing: Everything Old Is New Again - MB Announces "MANUFAKTUR" Range Custom Choices
Oct 10, 2021
Oct 7, 2021 – Stuttgart The Mercedes-Benz brand represents luxury and fascination unlike any other. The design, styling and different equipment lines help to express the personal lifestyles of various customers. ... Continue reading
U.S. Car Brand Sales Q2 2021 Scoreboard
Aug 27, 2021
Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021
Aug 10, 2021
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
2022 NACTOY Car and Truck Candidates
Jun 17, 2021
“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading
2021 Chicago Auto Show "Special Edition" Scheduled for July 15-19
May 4, 2021
May 4, 2021; Chicago Auto Show officials announced they received approval from state and city officials to host a special edition of the show July 15-19 at McCormick Place. The Chicago Auto Show will be one of the McCormick Place's first live, in-person events since the COVID-19 pandemic shutdown. ... Continue reading
Kelley Blue Book Helps Car Shoppers Navigate Electric Car Tax Credits
Apr 22, 2021
Electric cars undoubtedly are the wave of the future, and growth in the segment is on quite an upward trajectory. According to data from Cox Automotive, electrified vehicles accounted for 7.8% of the total Q1 2021 sales, up from 4.8% in the same period last year. ... Continue reading
"TACHy" The Auto Knowledge Game Just For Car Nuts
Apr 20, 2021
Complete List Of 2021 IIHS Safety Award Winners +VIDEO
Feb 24, 2021
The Insurance Institute for Highway Safety is recognizing 49 models for providing the highest level of safety — more than double the number that earned the Top Safety Pick+ award last year. Another 41 vehicles earn Top Safety Pick (without the plus), bringing the total number of 2021 award winners to 90, compared wit ... Continue reading
Vehicle Dependability Ratings At All-Time High, J.D. Power Finds
Feb 18, 2021
Vehicle dependability is at an all-time high, with the overall level of problems cited by owners declining 10% from a year ago, according to the J.D. Power 2021 U.S. Vehicle Dependability Study℠ (VDS), released today. “The study results validate what we have known for some time,” said Dave Sargent, vice president ... Continue reading
Strategic Vision’s 2021 List of Most Loved Vehicles in America
Feb 12, 2021
Why are customers returning to the new vehicle market and making purchases during a global pandemic when typical driving needs of the work commute and taking kids to school are significantly reduced? “It is because many customers love their vehicles and the experience they have while driving them,” states Strategic ... Continue reading
The Auto Channel content library (since 1996) has grown to become the world’s most extensive and complete interactive archive of automotive centric news, articles, reviews and intense event coverage, presented to viewers as Text, Video and Images.
