Jan 5, 2022
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease
Dec 25, 2021
Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading
Dec 19, 2021
Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading
J.D. Power Announces 2022 U.S. ALG Residual Value Awards
Nov 18, 2021
J.D. Power 2022 U.S. ALG Residual Value Awards, highlighted by Honda and Lexus being named brand award winners in the mass market and premium segments, respectively. “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the U ... Continue reading
New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds
Nov 16, 2021
customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading
COLLECTING CARS BREAKS RECORD FOR ONLINE-ONLY CAR AUCTIONS
Nov 11, 2021
COLLECTING CARS BREAKS RECORD FOR ONLINE-ONLY CAR AUCTIONS Online marketplace Collecting Cars has broken the global online-only car auction record, selling a 433-mile McLaren P1 for an incredible $1,600,888. No other online-only platform for collectible cars has ever achieved a higher sales price. ... Continue reading
How Car Shortages Are Putting the World's Economy at Risk - AIADA
Nov 2, 2021
The AIADA featured a NY Times story that worries us. Turmoil in the auto industry, a powerful engine of the global economy, is threatening growth and sending tremors through companies and communities that depend on carmakers for money and jobs, reports The New York Times. ... Continue reading
China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers
Sep 13, 2021
Beijing September 13, 2021 -- Bloomberg reports that China's Communist Leaders have vowed to consolidate the country’s electric vehicle industry after a decade-long nurturing of the sector led to the emergence of too many players, some of which are barely viable. “Looking forward, EV companies should grow bigger an ... Continue reading
U.S. Car Brand Sales Q2 2021 Scoreboard
Aug 27, 2021
Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021
Aug 10, 2021
When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading
NHTSA Car and Truck Recall Summary August 9, 2021 (Official)
Aug 9, 2021
The following may apply to one or more of your vehicles if your vehicle is listed below. Click on the NHTSA Recall ID Number below to read more about the safety issue and the reason for the recall.To find out if your specific passenger vehicle is included in the recall, use our VIN Look-up Tool. ... Continue reading
The Volkswagen-Owned Electrify America Plans Expansion Of Charging Network
Jul 15, 2021
“Boost Plan” to more than double its current electric vehicle charging infrastructure in the United States and Canada by late 2025, the company reports. ... Continue reading
Aston Martin Valkyrie Declared Showstopper of the 2021 Goodwood Festival of Speed
Jul 15, 2021
Michelin Supercar Paddock Showstopper of the Festival at FOS  · The all-electric Rimac Nevera hypercar and the bespoke Glickenhaus SCG 004S road car were runners up  · Showstopper Award judges Jodie Kidd, Frank Stephenson, Mr JWW and Mike Fernie commended the Valkyrie’s design and pursuit of function o ... Continue reading
2022 NACTOY Car and Truck Candidates
Jun 17, 2021
“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading
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