The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
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News By Topic: Mercury

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading

Americans Want Big Cars and Pickups...Detroit Wants to Build Big...So Let's Have Big...BUT! (Originally Published April 2009)

Americans Want Big Cars and Pickups...Detroit Wants to Build Big...So Let's Have Big...BUT! (Originally Published April 2009)

By Bob Gordon and Marc Rauch, Co-Publishers and owners of The Auto Channel. Spacious, roomy, profitable big vehicles; it’s what the people want and it’s what the American car makers want to build. According to all reports in recent years (before the depression really hit), GM, Ford and Chrysler made all t ... Continue reading

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

2022 NACTOY Car and Truck Candidates

2022 NACTOY Car and Truck Candidates

“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading

2021 Chicago Auto Show "Special Edition" Scheduled for July 15-19

2021 Chicago Auto Show "Special Edition" Scheduled for July 15-19

May 4, 2021; Chicago Auto Show officials announced they received approval from state and city officials to host a special edition of the show July 15-19 at McCormick Place. The Chicago Auto Show will be one of the McCormick Place's first live, in-person events since the COVID-19 pandemic shutdown. ... Continue reading

Kelley Blue Book Helps Car Shoppers Navigate Electric Car Tax Credits

Kelley Blue Book Helps Car Shoppers Navigate Electric Car Tax Credits

Electric cars undoubtedly are the wave of the future, and growth in the segment is on quite an upward trajectory. According to data from Cox Automotive, electrified vehicles accounted for 7.8% of the total Q1 2021 sales, up from 4.8% in the same period last year. ... Continue reading

NHSA Recall Summary March 22, 2021

NHSA Recall Summary March 22, 2021

RECALLS: Audi, BMW, Ford, Lincoln, Mercury, Genesis, Nissan, RAM, Porsche, Jaguar, KIA, Hyundai, The following may apply to one or more of your vehicles if your vehicle is listed below. Click on the NHTSA Recall ID Number below to read more about the safety issue and the reason for the recall.To find out if your specif ... Continue reading

NHTSA Recall Summary March 1, 2021

NHTSA Recall Summary March 1, 2021

Click on the NHTSA Recall ID Number below to read more about the safety issue and the reason for the recall.To find out if your specific passenger vehicle is included in the recall, use our VIN Look-up Tool. ... Continue reading

Complete List Of 2021 IIHS Safety Award Winners +VIDEO

Complete List Of 2021 IIHS Safety Award Winners +VIDEO

The Insurance Institute for Highway Safety is recognizing 49 models for providing the highest level of safety — more than double the number that earned the Top Safety Pick+ award last year. Another 41 vehicles earn Top Safety Pick (without the plus), bringing the total number of 2021 award winners to 90, compared wit ... Continue reading

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