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PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading

China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers

China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers

Beijing September 13, 2021 -- Bloomberg reports that China's Communist Leaders have vowed to consolidate the country’s electric vehicle industry after a decade-long nurturing of the sector led to the emergence of too many players, some of which are barely viable. “Looking forward, EV companies should grow bigger an ... Continue reading

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

2022 NACTOY Car and Truck Candidates

2022 NACTOY Car and Truck Candidates

“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading

2021 Chicago Auto Show "Special Edition" Scheduled for July 15-19

2021 Chicago Auto Show "Special Edition" Scheduled for July 15-19

May 4, 2021; Chicago Auto Show officials announced they received approval from state and city officials to host a special edition of the show July 15-19 at McCormick Place. The Chicago Auto Show will be one of the McCormick Place's first live, in-person events since the COVID-19 pandemic shutdown. ... Continue reading

Kelley Blue Book Helps Car Shoppers Navigate Electric Car Tax Credits

Kelley Blue Book Helps Car Shoppers Navigate Electric Car Tax Credits

Electric cars undoubtedly are the wave of the future, and growth in the segment is on quite an upward trajectory. According to data from Cox Automotive, electrified vehicles accounted for 7.8% of the total Q1 2021 sales, up from 4.8% in the same period last year. ... Continue reading

EV Motoring Tutorial From Volkswagen - Almost Everything You Wanted To Know about EVs

EV Motoring Tutorial From Volkswagen - Almost Everything You Wanted To Know about EVs

Almost Everything you wanted to know about EVs (but might be afraid to ask) The electric revolution will be coming soon to a street near you. In a matter of weeks, Volkswagen will reveal the production version of the ID.4 electric SUV, part of a worldwide strategy to deliver millions of electric vehicles to help combat ... Continue reading

Complete List Of 2021 IIHS Safety Award Winners +VIDEO

Complete List Of 2021 IIHS Safety Award Winners +VIDEO

The Insurance Institute for Highway Safety is recognizing 49 models for providing the highest level of safety — more than double the number that earned the Top Safety Pick+ award last year. Another 41 vehicles earn Top Safety Pick (without the plus), bringing the total number of 2021 award winners to 90, compared wit ... Continue reading

Is The EV Tipping Point Near?

Is The EV Tipping Point Near?

When will the electric vehicle market hit its tipping point? It could be as soon as in the next three or four years. All signs point to electrification in the automotive industry as more car manufacturers such as BMW, NIO, BAIC, General Motors, and Honda debut new electric vehicles in the coming years while new players ... Continue reading

Vehicle Dependability Ratings At All-Time High, J.D. Power Finds

Vehicle Dependability Ratings At All-Time High, J.D. Power Finds

Vehicle dependability is at an all-time high, with the overall level of problems cited by owners declining 10% from a year ago, according to the J.D. Power 2021 U.S. Vehicle Dependability Study‚Ą† (VDS), released today. “The study results validate what we have known for some time,” said Dave Sargent, vice president ... Continue reading

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