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The Largest Independent Automotive Research Resource
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Explaining Unleaded 88 Gasoline (E15 - 15% Ethanol)

Explaining Unleaded 88 Gasoline (E15 - 15% Ethanol)

Explaining Unleaded 88 Gasoline Turn About is Fair Play as Ethanol Industry Zings the Oil Industry with Brilliant Branding Strategy By Marc J. Rauch Exec. Vice President/Co-Publisher ... Continue reading

Vital Tips for a Successful Used Car Purchase

Vital Tips for a Successful Used Car Purchase

Thinking of buying a used car? It can be a wise and economical decision, but it's essential to proceed with caution to find a trustworthy and suitable vehicle. As someone passionate about cars, we want to help you make an informed choice. ... Continue reading

Loyal Customers Returning to Their Brand of Choice As Inventory Increases J.D. Power Finds

Loyal Customers Returning to Their Brand of Choice As Inventory Increases J.D. Power Finds

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by other brands, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty Study,SM released today. ... Continue reading

American Motorists Should Determine Their Power Choice, Not Transient Bureaucrats Or Foreign Governments

American Motorists Should Determine Their Power Choice, Not Transient Bureaucrats Or Foreign Governments

Over the past 27 years millions of vehicle shoppers have used The Auto Channel ... Continue reading

A Message To Car Maker PR Execs; HELP (Before We All Go Buh-Bye)

A Message To Car Maker PR Execs; HELP (Before We All Go Buh-Bye)

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

New Car and Truck Reviews 1993-2025 Gas, Hybrid, Battery Models Performed By Humans For Humans

New Car and Truck Reviews 1993-2025 Gas, Hybrid, Battery Models Performed By Humans For Humans

New Car and Truck Reviews 1993-2025, Used Car Specs, Crash tests, Service Bulletins, Recalls, MPG, and Other Purchase Consideration Decision Making Research and Road Tests ... Continue reading

Smart TV Maker Exclusive "The Auto Channel" A Unique Trademarked and Registered SMART TV CHANNEL Ready For Your Product Differentiation

Smart TV Maker Exclusive "The Auto Channel" A Unique Trademarked and Registered SMART TV CHANNEL Ready For Your Product Differentiation

A car guy's most important Stop On The Digital Mother Road. The Auto Channel provides focused easy to understand, easy to read helpful and fun automotive content. ... Continue reading

2005 Auto Channel Headline - "Next Generation Rechargeable Hybrid Cars Gaining Wider Support"; Then The Love Just Stopped

2005 Auto Channel Headline - "Next Generation Rechargeable Hybrid Cars Gaining Wider Support"; Then The Love Just Stopped

April 12, 2005 -- An unusual alliance of the political left and the right is throwing its support behind a newly emerging, evolutionary adaptation of gasoline-electric hybrid vehicles. Unlike current hybrid models, these new plug-in hybrids will give owners the choice of running them off electric power, gasoline or ren ... Continue reading

How Vehicle History Reports Shape Your Used Car Choice

How Vehicle History Reports Shape Your Used Car Choice

In the fast-paced world of car buying, making an informed decision is major. The used car market, brimming with options, can be both exciting and daunting. ... Continue reading

Deposed Toyota President Akio Toyoda Said "Motorist Choice Is The Future, The Enemy is Carbon, Not Internal Combustion Engines (ICE)" Mr. Toyoda Supports The 25 Year Old Auto Channel Editorial Position (Originally Published Here 11/14/2020)

Deposed Toyota President Akio Toyoda Said "Motorist Choice Is The Future, The Enemy is Carbon, Not Internal Combustion Engines (ICE)" Mr. Toyoda Supports The 25 Year Old Auto Channel Editorial Position (Originally Published Here 11/14/2020)

Toyota Ammonia Engines, Akio Toyoda, then president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading

CoPilot Digital Car Shopping Service Adds AI-Assisted App

CoPilot Digital Car Shopping Service Adds AI-Assisted App

CHICAGO--CoPilot, the leading consumer-focused car shopping app, has launched the car market’s first-ever comprehensive AI-assisted car shopping experience. Through CoPilot’s app, consumers can now search for and receive AI-curated, ranked recommendations with detailed analysis on which vehicle is the best fit for ... Continue reading

VINCENTRIC BEST CPO VALUE IN AMERICA AWARDS

VINCENTRIC BEST CPO VALUE IN AMERICA AWARDS

The 11th annual Vincentric Best Certified Pre-Owned (CPO) Value in America™ Awards were announced today, with Ford claiming more awards than any other brand. Ford earned six model-level awards and two brand-level awards, including a fourth time win for Best CPO Value Truck Brand, and an outstanding eighth win in a ro ... Continue reading

Nutson's Auto News Weekly Wrap-up September 17-23, 2023

Nutson's Auto News Weekly Wrap-up September 17-23, 2023

See this past week's important, relevant, semi-secret, or snappy automotive news, opinions and insider back stories presented as expertly crafted easy-to-understand automotive universe news nuggets. ... Continue reading

Automobile Study 2022-23 Do You Get No Satisfaction?, Thanks Mick

Automobile Study 2022-23 Do You Get No Satisfaction?, Thanks Mick

Following last year’s dip, customer satisfaction with automobiles improves 3% to a score of 79 (out of 100), according to the American Customer Satisfaction Index (ACSI®) Automobile Study 2022-23. Luxury vehicles continue to outpace their mass-market counterparts, but the gap is shrinking, as the latter increases 3% ... Continue reading

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