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The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
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News By Topic: GAC

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

PR Release Freebies Match The Brand Impact Of Paid-For TV - It's Time For R.E.S.P.E.C.T. and Paying For What You Get

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

There Can Only Be One Auto Channel, Digital Content Library And System For Sale Or Lease

Content Keeps Buyers Shopping, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they find focused easy to understand, easy to read helpful and fun automotive content. They find comfortable eclectic lifestyle stories, ... Continue reading

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Toyota Said "The enemy is carbon, not internal combustion engines" - Motorist Choices Is The Future...Why Did IT Change? This Has Been TACH Position For 25 Years!

Okayama Japan November 13, 2021; Bloomberg reported that Akio Toyoda, the president of the world’s biggest car manufacturing Toyota, spent the weekend swerving around a racetrack in western Japan in a Corolla. But it’s no ordinary version of the bestselling car. ... Continue reading

New Models, New Energy | GAC at the Auto Guangzhou 2021

New Models, New Energy | GAC at the Auto Guangzhou 2021

GUANGZHOU, China, Nov. 21, 2021 -- November 19, 2021 saw the start of the 19th Auto Guangzhou. ... Continue reading

J.D. Power Announces 2022 U.S. ALG Residual Value Awards

J.D. Power Announces 2022 U.S. ALG Residual Value Awards

J.D. Power 2022 U.S. ALG Residual Value Awards, highlighted by Honda and Lexus being named brand award winners in the mass market and premium segments, respectively. “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the U ... Continue reading

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

New-Vehicles Sales Satisfaction Rankings Unchanged from Year Ago, J.D. Power Finds

customer satisfaction with the vehicle purchase experience holds steady year over year, according to the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study, SM released today. ... Continue reading

How Car Shortages Are Putting the World's Economy at Risk - AIADA

How Car Shortages Are Putting the World's Economy at Risk - AIADA

The AIADA featured a NY Times story that worries us. Turmoil in the auto industry, a powerful engine of the global economy, is threatening growth and sending tremors through companies and communities that depend on carmakers for money and jobs, reports The New York Times. ... Continue reading

More than 100 U.S. lawmakers urge Pelosi to back union EV tax credit

More than 100 U.S. lawmakers urge Pelosi to back union EV tax credit

WASHINGTON, Oct 12 Reuters reported that more than 100 U.S. House lawmakers on Tuesday urged Speaker Nancy Pelosi to keep a $4,500 tax credit incentive for union-built electric vehicles (EV) in a massive spending bill. In a letter seen by Reuters, 107 Democrats urged Pelosi to retain the credit supported by the United ... Continue reading

China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers

China Economic Boss's Vow To Reduce Number Of Domestic EV Manufacturers

Beijing September 13, 2021 -- Bloomberg reports that China's Communist Leaders have vowed to consolidate the country’s electric vehicle industry after a decade-long nurturing of the sector led to the emergence of too many players, some of which are barely viable. “Looking forward, EV companies should grow bigger an ... Continue reading

Yiche Held a Car-themed Super Party, Which Promoted the Sales of 43,900 Cars in August

Yiche Held a Car-themed Super Party, Which Promoted the Sales of 43,900 Cars in August

"Super August 18th Car Carnival Night" in conjunction with a top TV station in China, and planned to launch a month-long car carnival in August to launch a large-scale car promotion activity in conjunction with Chinese mainstream car companies and car dealers. As China's automobile market enters the traditional off-sea ... Continue reading

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

Unpaid-For Editorial Brand Exposure - Published Auto Brands News, Reviews and Opinions 1995-2021

When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade. Of all the communications channel levers that an auto manufacturer ca ... Continue reading

EV Motoring Scorecard

EV Motoring Scorecard

In the second quarter, total new-vehicle sales jumped by 49.5%, growing notably from the small base of Q2 2020 Pandemic Edition, but electrified vehicle growth was 201.1%, reaching beyond 375,000 combined EVs and hybrids. As we’ve said before, that’s a lot of batteries. <img loading= ... Continue reading

2022 NACTOY Car and Truck Candidates

2022 NACTOY Car and Truck Candidates

“This year’s mix of eligible new vehicles highlights both existing and emerging trends in the automotive industry,” said NACTOY President Gary Witzenburg. “Utilities of all types and sizes continue as the largest and most popular vehicle category, so the large number of them comes as no surprise. ... Continue reading

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