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- 2004 Toyota Scion xA, xB Review by AutoLine Detroit
- Scion xB (2004) by Mark Fulmer by Mark Fulmer
- Scion xA (2004) by Carey Russ by Carey Russ
- Scion xA (2004) by John Heilig by John Heilig
- Scion xB (2004) by John Heilig by John Heilig
- 2004 Toyota Scion xA, xB Review by AutoLine Detroit
- 2005 SCION tC Review
- Scion tC (2005) by John Heilig by John Heilig
- Scion xA (2005) by Marc J. Rauch by Marc J. Rauch
- Scion tC (2005) by Carey Russ by Carey Russ
- Scion xB (2005) by Carey Russ by Carey Russ
- Scion tC Coupe (2005) by Autoliine Detroit by Autoliine Detroit
- Scion tC Coupe (2005) by Mark Fulmer by Mark Fulmer
- Carz4Girlz - 2006 Scion tC
- Sporty Scion The Scion tC Offers Tuner-Ready "Spec Package" For 2007
- Scion Announces Pricing for xA Release Series 3.0
- 2008 Scion Preview
- Scion Announces Pricing For All-New 2008 xD - The Third Vehicle in the Lineup
- Scion Announces Pricing for xB Release Series 5.0 - to be Displayed at the 2008 North American International Auto Show
- 2007 Chicago Auto Show: Scion Stages World Premiere of All-New 2008 xD
- Scion Announces Pricing for 2008 tC
- Scion Announces Pricing for tC Release Series 4.0 - to be Displayed at the 2008 Chicago Auto Show
- Scion xB (2008) by Carey Russ by Carey Russ
- Scion xD (2008) by John Heilig by John Heilig
- Scion xB (2008) by John Heilig by John Heilig
- Scion Preview: The Next Generation (2008) by Carey Russ by Carey Russ
- 2010 Scion xD Review by John Heilig
- 2010 Scion xB Review by Carey Russ
- 2010 Scion xD Review by Carey Russ
- 2010 Scion xB Review by John Heilig
- 2011 Scion tC Sports Coupe Review and Road trip by Mark Fulmer and Marc Rauch
- 2011 Scion tC Review by Carey Russ
- Scion Announces Pricing for 2011 xD Release Series 3.0
- 2011 Scion tC Review by John Heilig
- 2011 Scion xD Review - Video Enhanced by Steve Purdy
- 2012 Scion iQ Review and Ride by Martha Hindes
- 2012 Scion iQ Review and Drive by John Heilig
- Heels on Wheeels: 2012 Scion tC Review by Katrina Ramser
- 2012 Scion iQ On The Road by Steve Purdy
- 2012 Scion iQ Review by Carey Russ
- Heels on Wheels: 2012 Scion iQ Review by Katrina Ramser
- 2012 Scion iQ Review by Larry Nutson
- 2012 Scion iQ One Week Review by Michael Bernstein
- 2013 Scion FR-S Review by Carey Russ
- 2013 Scion FR-S Drive and Preview by Carey Russ
- 2013 Scion FR-S Review by John Heilig
- 2013 Scion FR-S Drive and Review by Steve Purdy
- First Drive 2013 Scion FR-S by Henny Hemmes
- 2013 Scion FR-S Rocky Mountain Review by Dan Poler
- 2013 Scion FR-S Review by Steve Purdy
- 2014 Scion tC Liftback Review By Steve Purdy by Steve Purdy
- 2016 Scion iA and iM Preview by Carey Russ +VIDEO by Carey Russ
- First Look 2016 Scion iA and iM By Steve Purdy by Steve Purdy
- 2016 Scion iA and iM All New For Back To School by Larry Nutson
- 2016 Scion iA Review by Steve Purdy by Steve Purdy
- 2016 Scion iM Review by Steve Purdy by Steve Purdy
- 2016 Scion tC Review By John Heilig by John Heilig
- 2016 Scion iM review by Carey Russ by Carey Russ
- 2016 Scion/Toyota iA Review By Carey Russ by Carey Russ
- 2016 Scion tC Heels on Wheels Review by Katrina Ramser
Scion is a marque of vehicles produced by Toyota Motor Corporation founded in 2003. Scion's long-term goal is to appeal to Generation Y consumers. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Currently, all Scion vehicles are front-wheel drive.
Scion was first introduced in March 2002, at the New York Auto Show. There were just two concept vehicles, the bbX (which was to become the xB), and the ccX, which was to become the tC.
The 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 tC. On December 16, 2006, Scion unveiled the next-generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation-only, no-camera event in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show.
Scion stems from Toyota's well publicized use of Value Innovation, a series of articles in Harvard Business Review later encapsulated in the book Blue Ocean Strategy. Key factors of Toyota's strategy canvas were never published but include "Price," "Factor Options," "Performance driving metrics," "Confidence in buying," "21st Century Radio."
Scion uses sales tools such as "Pure Price" and monospec trim levels with a wide selection of factory and TRD accessories. Extensive market research and testing with Generation Y consumers formed the basis of the Scion badge.
"Pure Price" means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. This includes vehicles, accessories, finance and insurance products. Pure Price is designed to ensure a shorter and simpler process, eliminating all negotiation. The concept aims to be open and consistent to all customers. The concept is not new to the American market, having been introduced in the early 1990s by the Geo and Saturn marques of General Motors.
Scion's sales approach thus differs greatly from that of the larger Toyota entity. In the United States, for instance, the Toyota Camry offers several trim levels: the Camry grade CE "Classic Edition" (for budget-conscious drivers), LE "Luxury Edition" (popularly equipped), SE "Special Edition" (for sporty drivers), and XLE "Extra Luxury Edition" (for luxury-minded drivers). In contrast, all Scions have one standard trim level (monospec) and are designed to be uniquely customized for the driver.
Beginning in late spring 2004 with the launch of the 2004 Scion xB RS 1.0 (Release Series 1.0), Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brandname, with their exterior colors tending to be loud or bright hues (i.e. orange, yellow, red, blue, green). Because of the growing popularity of the Scion productline and the scarce production runs (most dealers only get 2-3 of each RS model), these limited edition vehicles quickly sell out. Preordering is available at each dealership on a first-come, first-served basis. To the customer's benefit, Scion's "Pure Price" MSRP bounds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.