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Ad Dimensions & Mechanical Requirements
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Space Unit Dimensions Width-Depth Width-Depth
Tabloid (non-bleed) 9-1/2" x 13-3/4" –
Tabloid (full bleed) 10-7/8" x 14-3/4" –
Tab. Spread (full bleed) 21-3/4" x 14-3/4" –
1/2 Tabloid Vertical 4-1/2" x 13-3/4" –
1/2 Tabloid Horizontal – 9-1/2" x 7"
Junior Page (non-bleed) 7" x 10" –
Junior Page (full bleed) 8" x 11" –
2/3 Junior Page 4-1/2" x 10" 7" x 6-5/8"
1/2 Junior Page 4-1/2" x 7-3/8" 3-3/8" x 10"
1/2 Junior Page 7" x 4-7/8" –
1/3 Junior Page 2-1/8" x 10" 4-1/2" x 4-7/8"
1/4 Junior Page 3-3/8" x 4-7/8" 7" x 2-3/8"
1/6 Junior Page 2-1/8" x 4-7/8" 4-1/2" x 2-3/8"
Publication Trim Size: 10-3/4" x 14-1/2"
Column Width: Four columns wide... Each Column is 2-5/16" (14 picas) wide
Printing Method: Web offset
Binding Method: Saddle stitched
Preferred Materials: Negatives, right reading, emulsion side down
Electronic Submission: All digital ads should be supplied
in TIFF/IT-P1 format on a Macintosh formatted 100 MB Zip, 1 GB Jaz disk, CD-ROM, 3.5" 270 MB Syquest, or
WAM!NET. The digital files should be prepared according to SWOP digital specifications and requirements. We must receive a color proof of the ad with all disks. Publisher reserves the right to reject unreadable, unusable or damaged files and/or media. Files requiring alteration or modification will be billed at trade rates. Contact
production manager for additional guidelines for
digital submission.
Line Screens: All colors, 133-line screen recommended.
Black & white or 2-color ads, 110 to 120-line
screen acceptable.
Color Proofs: One set of progressive proofs, a
Cromalin or a Matchprint are acceptable if prepared
to SWOP specifications.
Rotation of Colors: Cyan, Magenta, Yellow, Black
Storage of Reproduction Materials: Original reproduction materials left in Publisher’s possession are destroyed twelve months from date of issue unless publisher is notified in writing as to their disposition.
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REQUIREMENTS | Page 1 | Page 2 |
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