|
Advertising Rates
Rates Effective January 2000 Issue
| Page 1 | Page 2 |
BLACK & WHITE Monthly Issue Rates
Ad Size 1X 3X 6X 12X 18X 24X 36X 48X
Tabloid $9960 9590 9210 8670 8300 7750 7460 6960
Junior Page 7720 7470 7030 6810 6540 6360 5750 5370
1/2 Page Tab 6490 6320 6030 5720 5470 5120 4920 4600
2/3 Page Jr. 5090 4870 4640 4490 4180 3990 3800 3520
1/2 Page Jr. 3860 3690 3520 3400 3170 2970 2880 2660
1/3 Page Jr. 2550 2430 2320 2240 2080 1990 1880 1790
1/4 Page Jr. 1920 1850 1770 1700 1590 1520 1420 1340
1/6 Page Jr. 1260 1210 1160 1120 1060 1000 920 870
For higher frequency rates not shown, consult Publisher.
|
COLOR
(In Addition to Space Unit Charge)
Colors Full-Page
Standard Color* ..............$970
Matched Color ................1160
Three or Four-Color ..........2050
Fractional Four-Color ........1190
Fractional Two-Color ..........560
*Includes: red, blue, yellow or
green. 2/3 Junior and smaller
ads use fractional color charge.
Spreads - only 1 time 4/C charge
applies. No bleed charge applies.
COVERS
(Includes Space Unit and 4/C Charges)
Space Position 1X 6X 12X
2nd Cover $11630 11080 10360
3rd Cover 11400 10970 9860
4th Cover 11960 11410 10970
Inserts
Space Unit Junior Tabloid
Tipping (Net) ...$1090 .....1,450
Backup (Net) .................850
Advertorials
2-Page Junior .............$9,900
2-Page Tab ................14,300
4-Page Tab ................27,500
NOTE: Advertorials include
1,000 reprints.
|
|
On-Line
Increase your advertising impact with Aftermarket Business Online, the exciting new Web site brought
to you by Aftermarket Business and The Auto Channel (TACH).
Reach both end-users AND the trade by taking advantage of this power partnership between the Internet's #1 automotive Web site and the automotive aftermarket's #1 merchandising publication.
Call your sales representative today to find out more about advertising online!
|
|
Special Sponsorships
26th Annual Car Care Survey Sponsors (April)
Tab Page 4/C or 1/2 Horizontal Spread 4/C Only ....$12,000
26th Annual DIY Survey Sponsors (August)
Tab Page 4/C or 1/2 Horizontal Spread 4/C Only .....12,000
Duo-Sponsorships (Both Car Care and DIY) each ........10,200
NOTE: Sponsorships include exclusive positioning adjacent
to corresponding product category data and right-of-first
refusal of position for the following year.
February All Product Profile
Four-Color Product Adlets
Send us a 4-color transparency and copy with required
word count.
1/2 Tabloid Page: 9-1/2" x 7" ..............$1,999 net
(Required Word Count: 250 maximum)
1/4 Tabloid Page: 4-3/4" X 6" ....................1,499 net
(Required Word Count: 100 maximum)
Spring & Fall Product Spotlights
Four-Color Product Adlets
Send us a 4-color transparency and copy with required
word count.
Full Page (Standard): 7" x 9-1/2" ...............$2,299 net
(Required Word Count: 300 maximum)
1/2 Page (Standard): 7" x 4-7/8" .................1,799 net
(Required Word Count: 150 maximum)
1/4 Page(Standard): 3-3/8" x 4-7/8" ..............1,299 net
(Required Word Count: 75 maximum)
COMBO DISCOUNT: Run adlets in two separate product issues (February Product Profile, June Summer Spotlight Supplement or September Fall Spotlight Supplement) and receive 15% discount on both.
Catalog & Literature Portfolio
ISSUES: March (spring) & October (winter)
Send us a 4-color transparency of catalog cover or literature, plus 50 words of copy.
Catalog Module .............................. each $449 net
If you need us to shoot your catalog or literature cover for you, an additional fee of $100 net per catalog will be charged.
|
RATES | Page 1 | Page 2 |
|
