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2000 Ad Planning Calendar
| JANUARY-JUNE | JULY-DECEMBER |
| January Closes:
December 13 |
The Auto Chain Report 2000
AMB offers the best rundown in the industry on the top 50 automotive chains, program groups, WDs and mass merchants
in the U.S. Includes CEO quotes, number of outlets, volume, growth projections and geographic penetration by state.
A great chance for advertisers to present their marketing message to top level executives
•Display advertisers receive FREE 4-Color corporate sponsor logo I.D.
Corporate Insights 2000
A first in AMB, advertisers have the chance to get a FREE CEO interview published adjacent to their ad promoting
their company and where it’s headed in the new century.
•Corporate Insights available in 2 sizes: Tab Page ad gets a Tab Page FREE editorial; Jr. Page ad gets a wrap-around
FREE editorial.
•15% combo rate discount available for advertisers running two or more ads in lst Quarter (January - March). |
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| February Closes:
January 6 |
2000 Annual All-Product Preview
An entire issue dedicated to presenting the latest and most innovative products in the marketplace... an ideal
product-sourcing guide for automotive buyers.
Top 25 Products
AMB will feature the 25 products that received the most reader responses in 1999 as tallied through our special
AMB response cards. Guaranteed to deliver top reader response.
•4-Color adlets available. Send a color transparency, copy and we’ll do the rest!
•FREE 1/4-page adlet available to display advertisers of 1/2-Tab Page or larger.
•15% combo rate discount available for advertisers running two or more ads in lst Quarter (January - March). |
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| March Closes:
February 3 |
Automotive Chemicals - Special Supplement
An AMB first! This special report will be a separate bound-in supplement (8" X 10") to the March issue.
It will review the world of automotive chemicals (additives, engine treatment, performance, maintenance, fuel injection,
cleaners, etc.) and how to effectively market these products to consumers and installers. Includes legislative
updates, product mix analysis and special product section.
•FREE 4-Color product releases available for chemical advertisers in this supplement.
Truck/Van/SUV Market Report - Part 1
A statistical review of the fastest growing vehicle segment. Report includes data on products, merchandising,
shelf space allocations, special order and more at the retail, jobber and dealer levels.
Product Update: Engine Components/
Seals & Bearings
Spring Catalog & Literature Portfolio
•15% combo rate discount available for advertisers running two or more ads in lst Quarter (January - March). |
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| April Closes:
March 1 |
26th Annual Car Care Center Survey
AMB’s most renowned annual survey analyzes more than 25 product categories and reports sales performance, margins,
turns, national brands, forecasts and retail chain market share.
•Ad sponsorships available for each product category.
•15% discount given for duo-sponsorship with August DIY Survey.
Product Update: Car Wash Products
Product Update: Remanufactured Products |
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| May Closes:
April 3 |
22nd Annual Racing
& Special Events Marketing Report
In-depth report on how retailers and wholesalers use motorsports and special events to build repeat aftermarket
customers.
•FREE story and photo available to display advertisers on their racing/special events programs.
Programmed Distribution Report
Special report dedicated to a review of the leading Program Jobber Groups, their jobber members, recruitment efforts,
President/CEO interviews and more.
•Program Group advertisers receive FREE editorial profile (same size as ad).
Product Update: Lighting
Aftermarket E-Commerce
A look at who, what and how aftermarket retailers, wholesalers and suppliers are using E-Commerce to build new
revenue streams. Includes a look at the latest trends in inventory management, Web site usage and other new computerization
that is affecting our industry. |
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| June Closes:
May 2 |
6th Annual Aftermarket Global Design Awards
Contest winners published for the "best of” packaging, merchandising/display, logotypes, print advertising,
promotion, marketing campaigns and Web site home pages (sponsored by AftermarketBusiness and the Automotive Communications
Council).
Brand Name Report
A carry-over from our popular 1999 series, this in-depth review further investigates the importance of branding
in our industry and how it builds sales and product recognition.
Summer Product Spotlight
A special pull-out supplement of all the hot seasonal products available in the marketplace.
•4-Color adlets available; send a color transparency with copy and we do the rest
•June display advertisers receive FREE 1/4-page adlet
•15% combo discount given for combo insertions with September Fall Product Spotlight supplement.
Product Update: Batteries/ Battery Chargers/Fuses |
| JANUARY-JUNE | JULY-DECEMBER |
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