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Advertising Rates
Rates Effective January 2000 Issue
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AUTOMOTIVE AFTERMARKET INDUSTRY WEEK
THE OFFICIAL AAIW POCKET PLANNER & GUIDE
The official AAIW Pocket Planner and Guide is a handy pocket-sized booklet which contains all the exhibitor listings at the AAIW show for both the Las Vegas Convention Center and Sands Expo Center locations. Floor show maps are also included, along with registration information, calendar of events, hotel and restaurant listings and more! Buyers refer to the Official AAIW Pocket Planner & Guide again and again to get around this mega-show.
Pocket Planner & Pocket Guide Rates -
run in both for the price of one.
Description Ad Size Rate
Double Panel Ad 4/Color ......8" x 8-3/8" Spread.....$14,000
Single Panel Ad 4/Color .........4" x 7-3/8"...........8,600
1/2 Panel Ad 4/Color ..............4" x 4".............4,400
Boldface Exhibitor Listing* ........................net $150
* Display advertisers receive free boldface listing in both
Pocket Planner & Guide.
Distribution:
• 40,000 Pocket Planners mailed in pre-registration
packets to buyers in early September
• 45,000 Pocket Guides distributed on-site at
AAIW Registration Counters
(Note: Quantities subject to change based on
show registration.)
THE OFFICIAL AND ONLY SHOW DAILY
Published for the first three days of the four-day AAIW Show...the largest automotive aftermarket event in North America, with over 75,000 attendees. The Show Dailies cover all the important show activities, product innovations and late-breaking news at this mega-industry event.
AAIW SHOW DAILY RATES – 1 Price, 3 Issues:
October 31, November 1 & 2
Ad Size 1X 6X 12X 18X 24X
Tabloid $11960 11460 10760 10160 9250
Junior Page 8420 8140 7740 7040 6730
1/2 Page Tabloid 6910 6650 6230 5890 5420
2/3 Page Junior 5540 5370 5110 4630 4430
1/2 Page Junior 4170 4060 3860 3520 3380
1/3 Page Junior 2770 2680 2550 2300 2210
1/4 Page Junior 2100 2040 1930 1750 1670
1/6 Page Junior 1380 1340 1280 1160 1110
COLOR In Addition to Space Unit Charge
Colors Standard Match 4/C
3 Issues (same ad) ..............$970....1160....2600
3 Issues (different ad) .........1340....1580....3660
Fractional (2/3 Junior or less) ..480.....610....1430
Spreads: only 1 time 4/C charge applies.
Single Issue: 60% of rates apply.
Two days: 80% of rates apply.
Inserting charge (net), per issue add $1000.
Distribution/Circulation
25,000 copies per day will be produced and distributed at the show hall of the Las Vegas Convention Center (SEMA/TANA) and
Sands Expo Center (AAIA/MEMA).
25% AAIW SHOW
COMBINATION DISCOUNTS
Advertise in any combination of two or more ads in our AAIW issues: October (Pre-Show), November (Show), December (Post-Show) or the AAIW Show Dailies - and pay only 75% of the published rate.
A SUPER 25% DISCOUNT!
EXHIBITOR SHOWCASE SPECIAL
Ad material not ready yet? Just send us a color photograph, or transparency, and 100 words
of copy, and we’ll produce a 4-color, 1/6-page ad
(3-1/2" x 5") to run in all 3 issues of
AAIW Show Dailies.
ALL FOR JUST $995 NET!
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