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2000 Ad Planning Calendar
| JANUARY-JUNE | JULY-DECEMBER |


July    Closes: June 2

4th Annual Consumer Attitude Survey 
This hot consumer telecom survey reveals why end-users buy what they buy and what influences their purchases. Over 15 product categories surveyed.

•Exclusive ad sponsorship positions available for surveyed product categories.

Product Update: Filters
   
Category Management
AMB has taken the leading role in educating readers on the importance of this retailer/vendor product management function. This report goes in-depth, reviewing the principles and success stories of why category management is important to the aftermarket.

August    Closes: July 7

26th Annual Do-It-Yourself Survey
One of the most renowned consumer surveys in the industry, AMB polls DIYers regarding 50 product activities they’ve performed over the past year. Report includes consumer demographic data, DIY level ratings and more!

•Ad sponsorships available for 50 product categories.
•15% duo-sponsorship discounts available with April Car Care Survey. 

DIY and Professional Tool
  & Equipment Showcase

A special showcase featuring the latest in automotive tools and service equipment.
AFTERMARKET BUSINESS EURO
Automechanica Special Issue
Closes: July 21
This special European edition of AMB will be distributed at the Automechanica Show in Frankfurt, Germany (September 6 - 10), the largest automotive aftermarket show in the world. Key features include a special European and International market section and a special Automechanica Product Showcase section for foreign and domestic products. 

Accessories...

What’s Hot in Comfort and Convenience. 

September    Closes: July 28

Annual Truck/Van/SUV Report - Part 2
Part 2 of the series focusing on the ever-growing light truck, minivan and sport utility vehicle marketplace and its tremendous impact on the vehicle population and the aftermarket.

Fall Product Spotlight Supplement
  & Special Truck/Van/SUV Section

A special pull-out supplement on all the hot products in the marketplace.

•5,000 bonus copies distributed at SEMA Show in Las Vegas.
•4-Color product adlets available. Send a color transparency with copy and we do the rest. September display advertisers receive FREE 1/4-page adlet.
•15% discount given for combo insertion with June Summer Product Spotlight supplement.
OFFICIAL AAIW POCKET PLANNER & GUIDE
Closes: August 16 (Pre-Show Mailing)
Closes: September 28 (Show Distribution Copies)

This user-friendly, popular 4" X 8-3/8" pocket-sized guide is the industry’s best source for AAIW Show booth numbers, floor maps, events and Las Vegas restaurants and nightspots. The Planner is mailed in pre-registration packets to buyers in early September. The updated Guide is distributed on-site at the show. Early-birds get their ad in both Pre-Show mailing and the On-Site version. 
• 25% AAIW Show Combo Discount Program;

Product Update: Brake Products

October    Closes: August 22

7th Annual Do-It-For-Me Study
A special report investigating the DIFM market potential including a survey on installers’ buying habits.

•Sponsorships available including special logo I.D. throughout feature and on Internet.

AAIW Pre-Show Planning Guide
An early look at what to expect at the upcoming AAIW Show and how to begin planning for this mega-industry event.

•25% AAIW Show Combo Discount Program.

Fall Catalog & Literature Portfolio


Visual In-Store
  Merchandising Supplement

Back by popular demand, this supplement informs our retailing readers of what is available in the world of in-store merchandising products and services - from store fixtures, point-of-purchase displays, research, planogram/software services, graphics & signage, service merchandisers and category management and data suppliers.

November    Closes: September 15

AAIW (Automotive Aftermarket Industry Week) 
  Special Show Issue

An entire issue dedicated to covering the news, events, exhibits, seminars and association activities of the biggest North American aftermarket show in Las Vegas. Sponsored by AAIA (formerly APAA & ASIA), SEMA, MEMA & TANA. 

•5,000 bonus copies distributed at the show.
•25% AAIW Show Combo Discount Program.
OFFICIAL AAIW SHOW DAILIES
Space closes: September 27
October 31, November 1 & 2 (Published Daily)

Daily news coverage of the first three days of this major automotive aftermarket trade show. Distributed at both convention halls: 
SEMA/TANA - Las Vegas Convention Center
AAIA (APAA/ASIA) & MEMA - Sands Exposition Center.

• 25% AAIW Show Combo Discount Program.

December    Closes: November 14

12th Annual Mega-Player Profile
  The Advance Auto Parts Story

With over 1,570 stores and growing strong, the nation’s #2 auto parts retailer is THE perfect success story for the new millennium.We’ll take you on the inside track of this Roanoke, VA-based giant, looking at its corporate philosophy, history, growth strategies, organizational structure and how it’s poised for even more greatness beyond year 2000. An AMB exclusive interview that demands top reader attention.

•Special advertising discounts available to Advance suppliers. Call for details.
AAIW Post-Show Wrap-Up
Wrap-Up action and show highlights.
•25% AAIW Show Combo Discount Program.
BUYER’S REFERENCE GUIDE 2001
Space Closes: October 20
Mails: December 19

This print directory of aftermarket suppliers includes product listings, brand names, service providers and much more. Available on CD-ROM and online at www.aftermarketbusiness.com and on The Auto Channel (theautochannel.com), the largest automotive Web site. The AMB Buyer’s Reference Guide is the #1 reference for retailers and wholesalers to source aftermarket suppliers. 

•Call your area representative for special Internet rates. 

| JANUARY-JUNE | JULY-DECEMBER |

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