New Honda Accord Advertising Campaign
Sep 12, 2007
If You're 29 to 41 Years Old -- Watch Out! HONDA'S AD CAMPAIGN FOR NEW HONDA ACCORD IS TARGETING GEN Xers LIKE YOU! by Marty Bernstein, Advertising â Marketing Editor Finally! With mega bucks in most design jean pockets and a future that looks bright for many, one auto marketer, Honda through its ad agency, RPA, i ... Continue reading
Sep 12, 2007
Tokyo, Japan, Sept 11, 2007; The premiere of the Accord Tourer Concept provides a strong indication of the design direction of the all-new generation Accord Tourer set to debut in mid-2008. The wider, lower look signals a sportier, more emotional styling approach, and while the design of the current Accord Tourer maxim ... Continue reading
2007 Frankfurt Motor Show - Honda Accord Tourer Concept Unveiled
Sep 11, 2007
The premiere of the Accord Tourer Concept provides a strong indication of the design direction of the all-new generation Accord Tourer set to debut in mid-2008. The wider, lower look signals a sportier, more emotional styling approach, and while the design of the current Accord Tourer maximises its load-carrying capabi ... Continue reading
2008 Honda Fit Subcompact Proves that Small is the New Big
Sep 10, 2007
September 10, 2007 -- TORRANCE, Calif. -- As the newest addition to the Honda lineup, the Fit subcompact five-door hatchback epitomizes the Honda legacy of quality, innovative packaging and a fun-to-drive character. "Small is big," said Dick Colliver, senior vice president of American Honda Motor Co., Inc. "The Honda F ... Continue reading
Sep 10, 2007
Torrance, Calif, September 10, 2007; The 2008 Honda Pilot offers traditional SUV versatility with eight-passenger seating in a refined and comfortable package that also achieves the highest five-star crash safety rating by the federal government for both frontal and side impacts1, and the Insurance Institute for Highwa ... Continue reading
Honda Announces U.S. Pricing for All-New 2008 Accord
Sep 10, 2007
TORRANCE, Calif., Sept. 10, 2007; The all-new, completely redesigned 2008 Honda Accord is set to debut at dealerships nationwide on September 12 (sedan) and September 20 (coupe), with Manufacturer Suggested Retail Prices(1) (MSRP) ranging from $20,360 for the well-equipped Accord LX Sedan to $30,510 for the sporty and ... Continue reading
Honda to Beef Up Presence in Brazil with Fit, Civic
Sep 10, 2007
Tokyo, Sept 6, 2007; Jiji Press reported that Japan's Honda Motor Co. plans to beef up its presence in Brazil with the introduction of its Fit and Civic models, which have engine displacements of over 1,000 c.c., a senior Honda official said Wednesday. Sho Minekawa, chief operating officer for business in Latin America ... Continue reading
American Honda Sets New All-time Record in August 2007
Sep 4, 2007
Honda Division, CR-V, Odyssey and Fit each set new all-time records TORRANCE, Calif., Sept. 4 -- American Honda Motor Co., Inc., posted all-time record monthly sales of 158,342 Honda and Acura vehicles in August, up 4.7 percent while breaking the previous record of 156,173 set in August 2005, the company announced toda ... Continue reading
Top 10 Cars Most Preferred by Chinese Women in 2006
Sep 3, 2007
SHANGHAI - September 3, 2007: A recent survey shows Chinese women car buyers have grown to a record 32% of the total buyers. To meet the growing demand, automakers in China are designing and marketing cars that are attractive to Chinese women. Similar to foreign women car buyers, Chinese women prefer those small-sized, ... Continue reading
Honda's Newest ASIMO Humanoid Robot Runs onto Disneyland Stage
Aug 30, 2007
New Robot Capabilities Featured in Stage Show in 'Innoventions' ANAHEIM, Calif., Aug. 29 -- With the ability to run nearly 4 miles per hour, the all-new ASIMO (Advanced Step in Innovative Mobility) humanoid robot is advancing closer to in-home applications. Beginning today, Disneyland park guests can experience the lat ... Continue reading
Honda to Unveil New Accord Tourer Concept at Frankfurt Motor Show
Aug 29, 2007
LONDON - Honda will be presenting the world debut of an exciting Accord Tourer Concept at the forthcoming 2007 Frankfurt motor show. A press conference will be held on the Honda stand in Hall 5 on the first Press Day, 11th September, between 13.15 and 13.45. The Accord Tourer Concept will give a strong indication of th ... Continue reading
Dongfeng Honda to Produce 'Inspire' in China
Aug 29, 2007
SHANGHAI - August 28, 2007: Dongfeng Honda is set to produce Honda Inspire locally in China, Chinese media reported yesterday. Honda Inspire model is similar to Honda Accord in both appearance and car size, but it is better than Honda Accord. The model will feature CMS, E-Pretensioner and HiDS. Targeting a similar mark ... Continue reading
Aug 28, 2007
Washington DC August 28, 2007; The AIADA newsletter reported that in the low-octane race for the environmental high ground, Honda is running a distant second to Toyota. With 110,565 sold so far this year, the Toyota Prius is outselling Honda's entire lineup of gas-electric Civics and Accords by five to one. "The Prius ... Continue reading
2008 Honda S2000 - Introduction
Aug 20, 2007
Downloads ascii MSWord 229k August 15, 2007 -- Torrance, Calif. -- The Honda S2000 represents the purest expression of Honda fun-to-drive DNA with its 2-seat, open-topped roadster configuration and sophisticated front-engine, rear-wheel-drive platform. As a true sports car that can serve as a practical and fun daily dr ... Continue reading
Shanghai GM ranked as Most Competitive Passenger Vehicle Manufacturer in China
Aug 7, 2007
SHANGHAI - July 7, 2007: The "Top 30 Most Competitive Passenger Vehicle Manufacturers", a list prepared by Guangzhou Daily, is released on Monday. Shanghai GM, the defending champion, has won the title since the ranking started in 2004. The top 30 PV manufacturers are determined by a number of factors, including produc ... Continue reading
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