American Honda Sets New All-time Record in August 2007
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Honda Division, CR-V, Odyssey and Fit each set new all-time records
TORRANCE, Calif., Sept. 4 -- American Honda Motor Co., Inc., posted all-time record monthly sales of 158,342 Honda and Acura vehicles in August, up 4.7 percent while breaking the previous record of 156,173 set in August 2005, the company announced today. American Honda year-to-date sales totaled 1,066,320, up 1.6 percent on a daily selling rate basis*.
Honda Division posted all-time record sales of 141,906 in August, up 6.7 percent compared to last year while breaking the previous division record of 136,952 set in August 2005. All-time records for individual models include the CR-V with sales of 23,192, up 42.1 percent for the month; the Odyssey with sales of 19,324, up 2.9 percent for the month; and the Fit, up 167.7 percent with sales of 6,408 for the month. Accord sales increased 37.3 percent to 47,360. Ridgeline sales increased 12.8 percent to 4,439.
"Demand remains strong for Honda cars and trucks," said Dick Colliver, executive vice president of American Honda. "The launch of the all-new, redesigned 2008 Honda Accord this month should further increase our sales momentum going into the fourth quarter."
Acura Division posted sales of 16,436 with new August records set for the MDX and RDX, resulting in Acura light truck sales increasing by 35.8 percent. Sales of the Acura MDX increased 35.5 percent to 5,816. Acura RDX sales increased 36.7 percent to 1,860. August sales of the TL luxury performance sedan totaled 4,992; the TSX sports sedan totaled 3,245.
Previous all-time records for individual Honda models include: CR-V sales of 20,413 (October, 2006), Odyssey sales of 18,773 (August, 2006), and Fit sales of 6,343 (July, 2007).
*The daily selling rate (DSR) is calculated with 27 days for August 2007 and August 2006. Year-to-date, the DSR is calculated with 205 days for 2007, versus 204 for 2006. All percentages in this release reflect DSR.
American Honda Vehicle Sales For August 2007 Month-to-Date Year-to-Date August August DSR** August August DSR** 2007 2006 % Chg. 2007 2006 % Chg. American Honda Total 158,342 151,253 4.7% 1,066,320 1,044,284 1.6% Total Car Sales 91,448 81,868 11.7% 605,812 597,900 0.8% Total Truck Sales 66,894 69,385 -3.6% 460,508 446,384 2.7% Honda Total Car Sales 82,688 69,259 19.4% 536,773 499,871 6.9% Honda Total Truck Sales 59,218 63,731 -7.1% 407,190 411,646 -1.6% Acura Total Car Sales 8,760 12,609 -30.5% 69,039 98,029 -29.9% Acura Total Truck Sales 7,676 5,654 35.8% 53,318 34,738 52.7% Domestic Car Sales * 78,135 64,666 20.8% 494,795 476,412 3.4% Honda Division 73,143 58,327 25.4% 454,047 427,472 5.7% Acura Division 4,992 6,339 -21.2% 40,748 48,940 -17.1% Domestic Truck Sales * 48,001 53,064 -9.5% 326,526 342,545 -5.1% Honda Division 40,325 47,410 -14.9% 273,208 307,807 -11.7% Acura Division 7,676 5,654 35.8% 53,318 34,738 52.7% Import Car Sales 13,313 17,202 -22.6% 111,017 121,488 -9.1% Honda Division 9,545 10,932 -12.7% 82,726 72,399 13.7% Acura Division 3,768 6,270 -39.9% 28,291 49,089 -42.6% Import Truck Sales 18,893 16,321 15.8% 133,982 103,839 28.4% Honda Division 18,893 16,321 15.8% 133,982 103,839 28.4% MODEL BREAKOUTS BY DIVISION Honda Division Total 141,906 132,990 6.7% 943,963 911,517 3.1% Fit 6,408 2,394 167.7% 36,520 18,316 98.4% Accord * 47,360 34,504 37.3% 266,848 250,663 5.9% Memo: Accord Hybrid 275 499 -44.9% 2,579 4,248 -39.6% Civic * 28,551 31,549 -9.5% 230,203 225,212 1.7% Memo: Civic Hybrid 2,102 3,411 -38.4% 21,736 21,841 -1.0% S2000 369 703 -47.5% 3,189 4,991 -36.4% Insight 0 109 3 689 -99.6% FCX 0 0 10 0 Odyssey * 19,324 18,773 2.9% 113,803 125,588 -9.8% Pilot * 9,504 19,100 -50.2% 89,272 109,336 -18.7% CR-V * 23,192 16,321 42.1% 147,454 103,839 41.3% Element * 2,759 5,600 -50.7% 25,562 37,733 -32.6% Ridgeline 4,439 3,937 12.8% 31,099 35,150 -12.0% Acura Division Total 16,436 18,263 -10.0% 122,357 132,767 -8.3% RSX 1 1,801 -99.9% 294 14,012 -97.9% TL * 4,992 6,339 -21.2% 40,748 48,940 -17.1% TSX 3,245 3,330 -2.6% 23,433 26,955 -13.5% RL 522 1,134 -54.0% 4,562 8,066 -43.7% NSX 0 5 2 56 -96.4% MDX * 5,816 4,293 35.5% 37,792 33,377 12.7% RDX * 1,860 1,361 36.7% 15,526 1,361 1035.2% Selling Days 27 27 205 204 * Honda and Acura vehicles are made of domestic and global sourced parts. ** Daily Selling Rate