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February 2011

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Tuesday, February 8, 2011

Volkswagen's "The Force" Ad is the Most Effective Automotive Super Bowl Ad

Volkswagen's "The Force" Ad is the Most Effective Automotive Super Bowl Ad

Ace Metrix the authority in television advertising effectiveness, said today that Volkswagen’s “The Forceâ€??? ad was the most effective automotive ad (10 percent more effective than the average Super Bowl ad) in a Super Bowl dominated by auto manufacturers. “How to Make a Winni ... Continue reading

Mazda Named to 2011 'Best Car' Lists of Kiplinger's, U.S. News & World Report

Mazda Named to 2011 'Best Car' Lists of Kiplinger's, U.S. News & World Report

In Kiplinger's Personal Finance's March 2011 issue, the 2011 Mazda CX-9 is "Best in Class" in the Midsize and Large Crossovers category while the 2011 Mazda3 sedan and 2011 Mazda6 were listed as "Worth a Look" in the Cars Under $20,000 and Cars $25,000-$30,000 categories, respectively. Â The 2011 MX-5 Miata â₠... Continue reading

Cheaper 3-Day Grandstands Tickets On Sale This Friday for the 2011 IZOD IndyCar Series Edmonton Indy

Cheaper 3-Day Grandstands Tickets On Sale This Friday for the 2011 IZOD IndyCar Series Edmonton Indy

Edmonton, February 8, 2011: With a completely newly designed racecourse, a much simplified ticket price chart including reduced tabs for all three-day tickets in closer to the action grandstands, the 2011 Edmonton Indy will be totally fan-driven, explained today at a media lunch held in Edmonton, François Dumontier, P ... Continue reading

Traditional Events Open 2011 NASCAR Sprint Cup Series Season

Traditional Events Open 2011 NASCAR Sprint Cup Series Season

DAYTONA BEACH, Feb. 8, 2011: The offseason has morphed into the preseason. And in a couple of weeks, the season-opening Daytona 500 will be upon us. Tradition is front and center: Thursday’s 12th annual NASCAR Media Day opens Speedweeks activities at Daytona International Speedway, followed by Saturday’s Budw ... Continue reading

Bobby Labonte And JTG Daughterty Racing Begin Journey To Daytona

Bobby Labonte And JTG Daughterty Racing Begin Journey To Daytona

CORNELIUS, February 8, 2011: Standing front and center during JTG Daugherty Racing's team meeting, Bobby Labonte shared his beliefs on what it takes to win a NASCAR Sprint Cup Series championship. Labonte based his dissertation on winning the 2000 championship and made sure his new team understood that it is not just a ... Continue reading

BTCC - Toyota Developing NGTC Engine

BTCC - Toyota Developing NGTC Engine

Toyota has confirmed it is developing an NGTC-specification version of its 3ZR engine for use by customer teams in the Dunlop MSA British Touring Car Championship. The engine is currently under Toyota GB-funded development at the Northamptonshire laboratories of engineering consultancy X CTech R – its technicians ... Continue reading

WTCC - Racasse Illustrates Chevrolet Calendar

WTCC - Racasse Illustrates Chevrolet Calendar

Chevrolet’s new calendar for 2011 features the illustrations created by French artist Lucas Racasse. The theme of the calendar is Chevrolet’s winning season in the FIA WTCC, and in order to celebrate the world titles it was decided to give up with the usual racing pictures and entrust Racasse with the task of ... Continue reading

GP2 AirAsia - Luiz Razia And Davide Valsecchi Team Up

GP2 AirAsia - Luiz Razia And Davide Valsecchi Team Up

New GP2 entrant Team AirAsia has confirmed its driver line-up of Luiz Razia (Brazil) and Davide Valsecchi (Italy) for the forthcoming GP2 Main and Asian 2011 series. Both drivers have been testing with Team AirAsia in Abu Dhabi ahead of the opening races of the season at the Yas Marina Circuit on 11th / 12th February. ... Continue reading

F2 - Palmer Preparing For New Series Race Debut In Abu Dhabi This Week

F2 - Palmer Preparing For New Series Race Debut In Abu Dhabi This Week

<b>2010 F2 runner-up focussed on solid maiden series performance</b> 2010 FIA Formula Two Championship runner-up Jolyon Palmer will make his GP2 race debut at Yas Marina circuit in Abu Dhabi this week, following a successful test at the Middle East venue which concluded yesterday (Monday). Palmer stepped up to the reno ... Continue reading

Brett Hudson Looking To Make Most Of Daytona Opportunity

Brett Hudson Looking To Make Most Of Daytona Opportunity

DAYTONA BEACH, February 8, 2011: In 2002, Kelly Clarkson became the very first American Idol by stretching her vocal cords with her smashing debut hit, “A Moment Like This.â€&#65533; While Owensboro, Kentucky native Brett Hudson may not fit into her particular music genre; Hudson though admits that his “Mom ... Continue reading

Spraker Racing Enterprises Keeps Scott Stenzel's Daytona Dream Alive

Spraker Racing Enterprises Keeps Scott Stenzel's Daytona Dream Alive

DAYTONA BEACH, February 8, 2011: Mooresville, North Carolina-based Spraker Racing Enterprises is well known for bringing dreams to life. Once again, racing pioneer Jeff Spraker will do it again by looking to guide Scott Stenzel to his second consecutive top-10 superspeedway finish in his Daytona (Fla.) International Sp ... Continue reading

Daytona Agenda Shifts To The Core For Sean Corr; Empire Racing

Daytona Agenda Shifts To The Core For Sean Corr; Empire Racing

DAYTONA BEACH, February 8, 2011: A lot is riding on the performance of Goshen New York’s Sean Corr and his Empire Racing team as the ARCA Racing Series presented by Menards kicks off their 2011 schedule this Saturday afternoon at Daytona (Fla.) International Speedway for the Lucas Oil Slick Mist 200 at Daytona. Ho ... Continue reading

Kevin Harvick Inc. And JEGS To Continue Partnership In 2011

Kevin Harvick Inc. And JEGS To Continue Partnership In 2011

<b>JEGS to adorn the hood of Kevin Harvick’s No. 2 Chevrolet at New Hampshire</b> Kernersville, February 8, 2010: Kevin Harvick Inc. (KHI) and JEGS Mail Order announced today the continuation of their full-time partnership which began last season. JEGS Mail Order will once again be the primary sponsor on the No. 2 ... Continue reading

Chad Hackenbracht Has A Lot To Prove At Daytona; Readies Second Chance

Chad Hackenbracht Has A Lot To Prove At Daytona; Readies Second Chance

DAYTONA BEACH, February 8, 2011: Set to make his second-career ARCA Racing Series (ARS) presented by Menards start at Daytona (Fla.) International Speedway this Saturday afternoon for the Lucas Oil Slick Mist 200, ARCA newcomer Chad Hackenbracht is undoubtedly looking for some redemption. The 19-year old rising star qu ... Continue reading

Stock Car Racing Officially Comes To JEGS Team

Stock Car Racing Officially Comes To JEGS Team

DELAWARE, Feb. 8, 2011: A new era of racing begins this weekend when third-generation driver Cody Coughlin brings his JEGS.com Chevrolet Late Model Stock Car to New Smyrna Speedway in Florida for the 45th annual World Series of Asphalt Stock Car Racing. Long known for their prowess on the drag strip, the entire Coughli ... Continue reading

Benny Gordon To Wheel Grant Enfinger Racing Ford Fusion Powered By ROUSHYATES Engines At Daytona

Benny Gordon To Wheel Grant Enfinger Racing Ford Fusion Powered By ROUSHYATES Engines At Daytona

DAYTONA BEACH, February 8, 2011: For Benny Gordon, it’s an opportunity of a life time. For Grant Enfinger Racing (GER), it’s a chance to step up to the plate. This Saturday when the ARCA Racing Series presented by Menards takes the green flag at Daytona (Fla.) International Speedway, Gordon will pilot the No. ... Continue reading

Matt Merrell; Win-Tron Racing Reunite For Daytona ARCA Season Opener

Matt Merrell; Win-Tron Racing Reunite For Daytona ARCA Season Opener

DAYTONA BEACH, February 8, 2011: The last time that Portland, Texas native Matt Merrell sat behind the wheel of a Win-Tron Racing race car he finished 13th at Salem (Ind.) Speedway in the fall of 2009. The race ended a stretch of four races which included two career-best runner-up finishes at Berlin (Mich.) Raceway and ... Continue reading

Chrysler is the Winner in BrandBowl 2011 - VIDEO ENHANCED

Chrysler is the Winner in BrandBowl 2011 - VIDEO ENHANCED

BOSTON--According to the 250,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’ ... Continue reading

World Challenge Announces Final Two Venues To Complete 2011 Season

World Challenge Announces Final Two Venues To Complete 2011 Season

TOPEKA, February 8, 2011: WC Vision and SCCA Pro Racing today announced the final two events that will showcase Sports Car Wars and complete the 12-race 2011 World Challenge GT, GTS and Touring Car Championships campaign: Mazda Raceway Laguna Seca (MRLS) and Road Atlanta. Now in its 22nd consecutive year, North America ... Continue reading

Brian Rose Makes Emotional Daytona Return; Set For ARCA Debut

Brian Rose Makes Emotional Daytona Return; Set For ARCA Debut

DAYTONA BEACH, February 8, 2011: Louisville, Kentucky native Brian Rose will make an emotional return to Daytona (Fla.) International Speedway for the first time since 2002 Saturday afternoon when the ARCA Racing Series presented by Menards waives the green flag on their 2011 season-opener for the Lucas Oil Slick Mist ... Continue reading

Loudon The Lobster Predicts An Early End To Winter During Speedway's Lobster Day

Loudon The Lobster Predicts An Early End To Winter During Speedway's Lobster Day

LOUDON, Feb. 8, 2011: Forget Punxsutawney Phil! Weary, snow-bound New Englanders looked to Loudon the Lobster, New Hampshire Motor Speedway's favorite crustacean, as he officially waved the white flag on winter. Loudon, the fastest lobster in the world, emerged from his tank to visit "The Magic Mile's" Granite Stripe s ... Continue reading

SYNC with MyFord Touch Leads Four Technologies from Ford Named as Finalists for 2011 Edison Best New Product Awards

SYNC with MyFord Touch Leads Four Technologies from Ford Named as Finalists for 2011 Edison Best New Product Awards

Innovative Ford safety and connectivity technologies will be recognized at Edison Awards Gala on April 5 in New York Ford's industry-first MyFord Touch™, MyKey®, SYNC® AppLink™ and inflatable rear seat belts are each finalists Alan Mulally, CEO of Ford, to be presented with prest ... Continue reading

Former GM and HUMMER Executives Launch New Motor Advisors as Green Bridge to Detroit Experience

Former GM and HUMMER Executives Launch New Motor Advisors as Green Bridge to Detroit Experience

It may seem counterintuitive that from the remains of HUMMER’s product development activity a new economy consulting group would emerge…but that is just what happened.  New Motor Advisors (a Michigan-based LLC;  http://newmotoradvisors.com/ ) will help link OEMs, suppliers, fleets, g ... Continue reading

Los Angeles County Fire Department 'Go Green Initiative' Has Been Validated With the DynoValve

Los Angeles County Fire Department 'Go Green Initiative' Has Been Validated With the DynoValve

SaviCorp announces the Los Angeles County Fire Department (LACOFD) has validated the DynoValve after testing the emission reduction PCV valve on multiple vehicles over a two year period. In a letter confirming positive emissions reduction testing results, the DynoValve has demonstrated substantial reduction in emission ... Continue reading

2012 Buick Regal to Offer New eAssist Fuel-Saving Technology - VIDEO ENHANCED

2012 Buick Regal to Offer New eAssist Fuel-Saving Technology - VIDEO ENHANCED

eAssist "light electrification" system improves fuel economy 25 percent Estimated 26 mpg city / 37 mpg highway (pending EPA certification) On sale this fall Buick announced the 2012 Regal with eAssistâ„¢ fuel-saving technology, which improves overall fuel economy by 25 percent over the 2011 four-cylinder/six ... Continue reading

Integrate.com Targets Automotive Markets as a Key Area for Growth

Integrate.com Targets Automotive Markets as a Key Area for Growth

DENVER--Integrate.com is targeting a variety of key areas within the automotive vertical to grow its performance-based customer generation platform. This focus will provide immense value for an industry in desperate need of revitalization. “Integrateâ€â„& cent;s performance-based model, combined with its ... Continue reading

Autobytel Wins DrivingSales Dealer Satisfaction Award

Autobytel Wins DrivingSales Dealer Satisfaction Award

IRVINE, Calif.--Autobytel Inc. , a leading provider of online consumer purchase requests and marketing resources to the automotive industry, announced today it won a “Top Rated�?? New Car Leads award in the second annual DrivingSales Dealer Satisfaction Awards, presented at the 2011 NADA Conventi ... Continue reading

Ford Unleashes New Wave Of Vehicles And Technologies At The Geneva Motor Show

Ford Unleashes New Wave Of Vehicles And Technologies At The Geneva Motor Show

The 81st Geneva Motor Show will be the stage for a series of major new vehicle and customer focused technology announcements by Ford. ... Continue reading

BMW of North America Selects Circle BMW Technician as a 2010 Champion Diagnosis Feedback Award Recipient

BMW of North America Selects Circle BMW Technician as a 2010 Champion Diagnosis Feedback Award Recipient

For Immediate Release BMW of North America Selects Circle BMW Technician as a 2010 Champion Diagnosis Feedback Award Recipient EATONTOWN, N.J. (February 7, 2011) – <http://www.circlebmw.com/> Circle BMW, one of the region’s leading BMW dealerships, today announced that BMW of North America, LLC has selected Circle ... Continue reading

Chevy Camaro Convertible Awarded to Super Bowl XLV MVP

Chevy Camaro Convertible Awarded to Super Bowl XLV MVP

PR Newswire DALLAS, Texas, Feb. 7, 2011 DALLAS, Texas, Feb. 7, 2011 -- Super Bowl MVP Aaron Rodgers of the Green Bay Packers was presented the 2011 Chevrolet Camaro Convertible at a press conference Monday after leading the Packers to a 31-25 victory over the Pittsburgh Steelers on Sunday evening. A media panel and fan ... Continue reading

JAMA UPDATE NEWS: The Theme and Poster Design for the 42nd Tokyo Motor Show Unveiled

JAMA UPDATE NEWS: The Theme and Poster Design for the 42nd Tokyo Motor Show Unveiled

February 8, 2011 JAMA UPDATE NEWS [ http://www.jama-english.jp/ ] =========================================================== Press Release: The Theme and Poster Design for the 42nd Tokyo Motor Show Unveiled Japan Automobile Manufacturers Association, Inc. (JAMA, Chairman: Toshiyuki Shiga) unveiled the theme and poster ... Continue reading

Navistar Engine Group Launches MaxxForce Power-Gen Line in Middle East

Navistar Engine Group Launches MaxxForce Power-Gen Line in Middle East

DUBAI, United Arab Emirates--Navistar, Inc. today put a charge into the global power-generation industry by announcing its new line of MaxxForce® P brand power-generation diesel open-power units. The MaxxForce P family of engines will power gen-sets serving the Middle East and other markets around the world. The Max ... Continue reading

Research and Markets: Butadiene Market In Asia Pacific To 2020 - Asia Pacific Rubber Industry Drives The Global Demand

Research and Markets: Butadiene Market In Asia Pacific To 2020 - Asia Pacific Rubber Industry Drives The Global Demand

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/cdf17d/butadiene_market_i) has announced the addition of the "Butadiene Market In Asia Pacific To 2020 - Asia Pacific Rubber Industry Drives The Global Demand" report to their offering. “Butadiene Market In Asia Pacific To 2020 - Asia Pacific Ru ... Continue reading

Uni-Select, Auto-Plus Stores Join Summit Motorsports Park in Multi-Year Sponsorship Agreement

Uni-Select, Auto-Plus Stores Join Summit Motorsports Park in Multi-Year Sponsorship Agreement

For release: IMMEDIATE Uni-Select, Auto-Plus Stores, Join Summit Motorsports Park in Multi-Year Sponsorship Agreement Norwalk, Ohio (February 7, 2011) -- Auto-PlusR auto parts stores will be marketing to the loyal Summit Motorsports Park fan base through a multi-year sponsorship agreement announced today. Uni-Select, a ... Continue reading

Vauxhall CVs Achieves Record Breaking Retail Market Share

Vauxhall CVs Achieves Record Breaking Retail Market Share

Vauxhall Commercial Vehicles has had a flying start to 2011 by registering a record breaking retail market share of 18.85%, driven by strong retail sales up 57% on last January. ... Continue reading

Chevrolet Welcomes New National Sales & Operations Manager

Chevrolet Welcomes New National Sales & Operations Manager

Chevrolet has appointed Daniel Gregorious as its National Sales & Operations Manager. ... Continue reading

All-New Ford Focus En Route To UK Dealerships

All-New Ford Focus En Route To UK Dealerships

The all-new Ford Focus is on its way to Ford dealership showrooms in preparation for next month's sales launch. ... Continue reading

Ford Unveils Its New Territory

Ford Unveils Its New Territory

Following an extensive development programme the covers have finally come off the highly anticipated new-model Ford Territory. ... Continue reading

Mazda MX-5 Special Edition Steers Into Australian Showrooms

Mazda MX-5 Special Edition Steers Into Australian Showrooms

Mazda today announced that the new MX-5 Special Edition with styling and suspension upgrades is now available in Australian showrooms in limited numbers. ... Continue reading

Volkswagen Group Australia and the Sydney Swans Team Up In Strategic Partnership

Volkswagen Group Australia and the Sydney Swans Team Up In Strategic Partnership

Volkswagen Group Australia are pleased to announce the start of a longterm partnership as major sponsor with The Sydney Swans. ... Continue reading

New Peugeot 308 - Elegant, Efficient And Full Of New Technology

New Peugeot 308 - Elegant, Efficient And Full Of New Technology

Since launch in September 2007 over 900,000 308 models have been sold worldwide. In the UK over 84,000 vehicles have been sold, making it the second most popular Peugeot model. ... Continue reading

Rolls-Royce: London Hosts Spirit Of Ecstasy Centenary Drive

Rolls-Royce: London Hosts Spirit Of Ecstasy Centenary Drive

One hundred Rolls-Royce motor cars took to the streets of London on 6 February 2011 to celebrate a very special anniversary. The date marked the centenary of the world's most famous hood mascot, the Spirit of Ecstasy, which was first fitted to Rolls-Royce models in 1911. ... Continue reading

Infiniti Travels A New Road To Geneva

Infiniti Travels A New Road To Geneva

"Infiniti is currently examining concepts for a luxury performance car that will fit below the current G Line. Like every Infiniti, it will be completely different to anything currently offered by our rivals." ... Continue reading

Citroen Sponsors EV Design Challenge At The Royal College Of Art

Citroen Sponsors EV Design Challenge At The Royal College Of Art

A series of visionary designs in a Citroen sponsored project have been unveiled at the Royal College of Art's Interim Degree Show in London. ... Continue reading

London Hosts Rolls-Royce Spirit of Ecstasy Centenary Drive - VIDEO FEATURE

London Hosts Rolls-Royce Spirit of Ecstasy Centenary Drive - VIDEO FEATURE

LONDON - February 8, 2011: One hundred Rolls-Royce motor cars took to the streets of London on 6 February 2011 to celebrate a very special anniversary. The date marked the centenary of the world’s most famous hood mascot, the Spirit of Ecstasy, which was first fitted to Rolls-Royce models in 1911. “The Spirit ... Continue reading

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