Marty's Marketing Musings: Superbowl Ads Are Expensive But Tickets Aren't Cheap
Feb 5, 2016
by Marty Bernstein Editor-at-Large The Auto Channel A :30-second commercial during the game is averaging $4,800 to $6,000 depending when the time was purchased and where in the broadcast the ad will run. But in contrast the price of attending the game in person is even more astronomical in price. When what is now known ... Continue reading
APA Cyber Security Briefing at the DAC, Detroit, MI Reported By Martha Hindes
Feb 3, 2016
Marth Hindes Senior Editor The Auto Channel Michigan Bureau Detroit MI February 3, 2016; Expect to buy a new car in the near future ? Be prepared to enter the "wild, wild west." That's the assessment of a Detroit FBI agent who specializes in cyber security and the impact of hacking and other electronic threats on the f ... Continue reading
Open Letter to Jillian Kay Melchor and the National Review About the Iowa Primary and Ethanol
Feb 1, 2016
By Marc J. Rauch Exec. Vice President/Co-Publisher THE AUTO CHANNEL Hi Jillian - I read your recent article in National Review titled "Trump’s Support for Ethanol Is Bad for Taxpayers and Their Cars" and I'm perplexed as to why you would take the subject on? The article is written as if you understand the subjec ... Continue reading
2016 Subaru BRZ Series HyperBlue Review by Carey Russ
Feb 1, 2016
DRIVING DOWN THE ROAD WITH CAREY RUSS The Subaru BRZ is still one of the best-ever affordable sports coupes There have been few changes to the Subaru BRZ 2+2 sports coupe since its debut in 2012. Which is a major non-problem. If you get it right, don't mess it up. The BRZ, and its fraternal twin in the North American m ... Continue reading
Marty's Marketing Musings© Kia Owned 2016 Australian Open
Feb 1, 2016
Kia owned the 2016 Australian Open the FIRST TENNIS GRAND SLAM EVENT FIRST TENNIS GRAND SLAM EVENT FIRST TENNIS GRAND SLAM EVENT by Marty Bernstein Editor at Large The Auto Channel January 31, 2016; Sunday, after a fortnight of almost 500 individual matches, nearly 750,000 tennis fans in attendance, thousands of hours ... Continue reading
Rolex 24 - Thoughts From Frankl @ 6 Hours In
Jan 31, 2016
Initial thoughts on the racing capital. WOW. it's good to be at the legendary grand daddy of Nascar and sports car racing in the USA. Never been before and never been to the 24hrs of Daytona. Flying in is easy, as the airport is adjacent to the track. ... Continue reading
Jan 31, 2016
* The 2016 World Car of the Year will be selected from ten finalists and announced at the NY International Auto Show in March. The finalists are: Audi A4 Sedan / Audi A4 Avant, BMW X1, Hyundai Tucson, Jaguar XE, Land Rover Discovery Sport, Mazda CX-3, Mazda MX-5, Mercedes-Benz GLC, Skoda Superb and Toyota Prius. * Janu ... Continue reading
2016 Toyota Highlander Hybrid Platinum Review by Carey Russ +VIDEO
Jan 31, 2016
Toyota's Highlander Hybrid is all about efficient, un-ostentatious luxury. And function...plenty of function. DRIVING DOWN THE ROAD WITH CAREY RUSS As one of the first car-based crossovers in the days of truck SUVs, Toyota's Highlander was almost revolutionary when it made its debut fifteen years ago. Three generations ... Continue reading
Jeep Wrangler "Willys Wheeler Edition" Review by Larry Nutson +VIDEO
Jan 31, 2016
2015/2016 Jeep Wrangler Willys Wheeler Edition Review by Larry Nutson Senior Editor, Chicago Bureau Chief The Auto Channel (DSC_3278) More often than not, timing is everything. In one particular case for me my scheduled drive of the 2015 Jeep Wrangler Willys Wheeler happened a few weeks before the 2015 MAMA Fall Rally. ... Continue reading
2016 Kia Sorento Windy City Review By Larry Nutson
Jan 31, 2016
2016 Kia Sorento Review ... Continue reading
Heels on Wheels - 2016 Kia Sedona Minivan Review
Jan 29, 2016
2016 Kia Sedona Minivan Review ... Continue reading
Jan 29, 2016
Car Question? Call Toll Free 888-692-7234 Auto Lab is a 27 year old interactive automotive-focused New York area radio call-in show hosted by Professor Harold Wolchok. Each week a cadre of experienced hands-on automotive experts are in-studio with advice for the New York area's 12 million people, providing listeners wi ... Continue reading
NEWSMAKER Podcast: Is Ethanol Worth Your Vote? Interview with POET and NASCAR Engine Builder +VIDEO
Jan 28, 2016
Special Election Year Report On Ethanol and NASCAR Fuel AUTO CENTRAL - January 28, 2016: The Auto Channel presents a special podcast with Jeff Broin of Poet and Andy Randolph of ECR Racing Engines. We thought you might like to listen/watch the interview. We talk about the upcoming Iowa primary, ethanol myths, NASCAR, a ... Continue reading
Henny's Take - 2016 Auto Show Detroit In Positive Mood, But Will It Be Enough?
Jan 27, 2016
By Henny Hemmes Senior European Editor The Auto Channel January 22, 2016. Last week, the North American International Auto Show in Detroit started in a positive mood. No surprise, as sales went well last year. But are several interesting world premieres enough to conquer with the Consumer Electronics Show in Las Vegas, ... Continue reading
Jan 24, 2016
Nutson's Weekly Auto News Digest - January 18-24, 2016 : VW Lying; 47 cent Gas; Recall Record;Citroen Returning?; NASCAR HofF ... Continue reading
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