Marty's Marketing Musings© - Too Many Small Crossovers Means DUELING DOPPELGANGERS!
Feb 25, 2016
by Marty Bernstein Senior Editor at Large The Auto Channel Detroit January 31, 2016; Of all the manufacturers at the recently concluded Detroit Show the one ubiquitous link was the small crossover. It was in almost every booth and it is hot, hot. Year-end sales from 2015 show a dynamic surge in the sales of the mini-mo ... Continue reading
Honda Management Shakeup Official Scorecard - Who's In Who's Out
Feb 23, 2016
February 23, 2016 - The Board of Directors of Honda Motor Co., Ltd. (the âCompanyâ), at its meeting held on February 23, 2016, has decided on changes in its Operating Officers as of April 1, 2016 and its Directors as of June 2016. Those changes in its Directors as of June 2016 are subject to approval at the G ... Continue reading
Feb 22, 2016
compare and see specs, reviews and prices of $100,000 plus Sedans, $100,000 plus Convertibles, $100,000 plus Coupes,$100,000 plus SUV's, $80,000 Pickups ... Continue reading
HEELS ON WHEELS: 2016 ACURA ILX REVIEW
Feb 19, 2016
HEELS ON WHEELS: 2016 ACURA ILX REVIEW ... Continue reading
Acura Precision Concept Makes Chicago Auto Show Debut
Feb 10, 2016
TORRANCE, Calif., Feb. 9, 2016 -- The Acura Precision Concept is making its Chicago Auto Show debut, following its unveiling at the North American International Auto Show last month. The concept model embodies the Acura brand DNA of Precision Crafted Performance â performance delivered with incredible precision, o ... Continue reading
Acura Precision Concept Makes Chicago Auto Show Debut
Feb 8, 2016
TORRANCE, Calif. Feb 8, 2016; The Acura Precision Concept is coming to the Windy City, making its Chicago Auto Show debut following its unveiling at the North American International Auto Show last month. The concept model embodies the Acura brand DNA of Precision Crafted Performance â performance delivered with in ... Continue reading
Super Bowl 50 Commercial Impact For Car Brand Advertisers
Feb 8, 2016
IRVINE, Calif., Feb. 8, 2016 -- The Audi R8 increased 7,780 percent in new-car searches on KBB.com following its commercial, the most of any advertised model during Super Bowl 50, according to Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and t ... Continue reading
American Honda U.S. Auto Sales January 2016
Feb 2, 2016
PRINT ADD REMOVE SHARE DOWNLOAD Feb 2, 2016 - TORRANCE, Calif. Honda division sets new January benchmark on sales of 90,247 vehicles All-new 2016 Honda Civic, the 2016 North American Car of the Year, defies winter weather and competition to net huge sales gain of 54.9 percent and a new January record Acura ILX bucks ma ... Continue reading
First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson
Jan 31, 2016
SCOTTSDALE, Ariz., Jan. 30, 2016 -- At the auctioneer's final call, the next-generation 2017 Acura NSX supercar tonight smashed the record for a vehicle auction at Barrett-Jackson for the highest-selling designated vehicle identification number (VIN) 001 with the final hammer price set at $1.2 million. Winning bidder R ... Continue reading
Jan 29, 2016
Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial th ... Continue reading
Gateway Area Acura Dealers Support Local Military with Live Art at 2016 St. Louis Auto Show
Jan 29, 2016
ST. LOUIS, Jan. 28, 2016 -- The Gateway Area Acura Dealers (GAADA) will be hosting a Live Art Show at the 2016 St. Louis Auto Show January 28-31 to kick off its "Great Cars. Great Cause." campaign. ... Continue reading
Acura Honored for Best Automobile Television Advertising
Jan 22, 2016
Prestigious One Show Organization Recognizes Acura Safety Commercial "The Test" for Outstanding Creativity and Compelling Message TORRANCE, CA -- January 22, 2016: Acura has been recognized for creating one of the most outstanding automobile television commercials in 2015 by the prestigious One Show organization. Acura ... Continue reading
2016 Detroit Auto Show - TACH WRAP - North American International Auto Show 2016
Jan 19, 2016
By Steve Purdy and Thom Cannell The Auto Channel Michigan Bureau STEVE: The 2016 North American International Auto Show in Detroit got underway on a bitter cold but clear winter morning in the Motor City. We are sitting in the Michelin Media Center beginning these notes looking south across the Detroit River with the s ... Continue reading
Acura Launches New Brand Campaign Touting Precision Crafted Performance DNA
Jan 14, 2016
New brand campaign reintroduces Precision Crafted Performance as the Acura's core promise to its customers 60-second TV commercial kicks-off Jan. 17 during NFL AFC playoffs Breakout actor Michael B. Jordan joins the brand as official voice of Acura TORRANCE, CA -- January 14, 2016: Acura today announced the launch of a ... Continue reading
10 Best New-Car Deals For January 2016 By KBB.com
Jan 14, 2016
IRVINE, Calif., Jan. 14, 2016 -- For shoppers with the attitude 'new year, new car,' the experts from Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, have assembled their list of the 10 best lease, financing and cash ... Continue reading
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