BLiNQ Media's AutoLiFT Finds Auto Shoppers On Facebook
Oct 21, 2014
AutoLiFT, an innovative first-to-market solution allowing auto brands, agencies and dealers to target in-market shoppers with dynamic, localized incentives on Facebook. The solution's public launch marks a new moment in automotive advertising, as those in the industry are currently forced to rely on inefficient, generi ... Continue reading
Automotive Marketers Use Programmatic to Move Consumers from Laptop to Lot
Oct 21, 2014
over 75% of automotive marketers are using programmatic technology to target the right audience. The study conducted by Advertiser Perceptions, a global leader in research-based advertiser insights, surveyed marketers on their use of programmatic and multiscreen for their marketing campaigns. ... Continue reading
10 Best New Car Deals In October 2014
Oct 8, 2014
Oct 8, 2014 Photos(1) Wednesday, October 8, 2014 (5:00am) CLOSE IRVINE, Calif., Oct. 8, 2014 -- The experts from Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, have assembled their list of the 10 best lease, financin ... Continue reading
Auto Part Sales Online - Three Categories Account for 50 Percent
Sep 29, 2014
Posted by Auto Care News on September 24, 2014 Source: New Auto Care Association E-Tailing StudyBETHESDA, MD â September 24, 2014 â In terms of dollars spent on automotive replacement parts through online purchasing, or e-tailing, three categories represent half of the dollar volume in 2013, according to E-Ta ... Continue reading
Low Monthly Payments Result In New Car Leasing Hitting Record High
Sep 5, 2014
Washington DC September 4, 2014; The outlook for potential certified pre-owned inventory that dealers will need in 24 to 36 months just keeps getting more favorable, reports Auto Remarketing. Experian Automotive determined the percentage of new vehicles moved by franchised dealers and connected to a lease hit a new rec ... Continue reading
Social Media A Washout During Millennials Car-Buying Journey (Duh!)
Aug 13, 2014
Washington DC August 13, 2014; The AIADA online newsletter reported that Automotive News wrote that despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader.com survey. Even millen ... Continue reading
To Auto Dealer Or Not To Dealer That Is The Question
Jul 31, 2014
Would car buyers be better off if the dealer franchise system was dismantled? The public seems to think so. Most consumers believe dealers are unnecessary middlemen who drive up the cost of vehicles. Theyâre enamored with Teslaâs way of selling cars in its own stores. But the franchise system actually is tilt ... Continue reading
TrueCar to Drop 75 Franchisees in Policy Disputes
Jun 27, 2014
Washington DC June 27, 2014; AIADA Online reported that TrueCar Inc. this month plans to drop up to 75 of its 8,000 participating franchisees for failing to honor price guarantees made to car buyers or for other violations of TrueCar policies, President John Krafcik said yesterday. Automotive News reports that TrueCar ... Continue reading
Carvana Announces the Launch of its White-Label Online Automotive Retailing Platform
Jun 16, 2014
Carvana, the first complete online auto retailer, today announces the launch of the industry's first white-label online automotive retailing platform. The new white-label solution, Carvana's entry into the business-to-business (B2B) space, expands the company's mission to bring convenience and transparency to the car b ... Continue reading
Has Online Shopping for Auto Insurance Peaked?
May 15, 2014
By Andrew G. Simpson | May 13, 2014; The Insurance Journal reported that shopping over the internet for auto insurance is down for the second year in a row, says a survey by a company that tracks the behavior of consumers with credit history. The latest TransUnion Auto Insurance Shopping Index reports that shopping rat ... Continue reading
Why Used Cars Are About To Get Much Cheaper
Apr 28, 2014
Washington DC April 28, 2014; The AIADA newsletter reported that according to statistics from used-car auction giant Manheim, about 1.7 million vehicles came to the end of their leases and entered the used-car market last year. That's a low number, and short supplies have kept used-car prices high. But, reports Busines ... Continue reading
Third Party Lead Generators - Prepare To Meet Your Doom
Apr 28, 2014
Public Retailers Want to Take the Wheel on Leads Automotive News reports that public dealership groups are moving to improve their own online lead development and reduce reliance on third-party lead providers. Lithia Motors Inc. CEO Bryan DeBoer would like to eliminate third-party lead providers entirely. Penske Automo ... Continue reading
SERP DIRECT MEDIA and DealerDirectiQ Guarantee Relevant Viewability and Advertiser Opportunity
Apr 24, 2014
These realities have resulted in editorial publisher’s like The Auto Channel to begin a quest to find a “holy grail†one that will provide a solution that increases a publishers revenue while presenting brand marketers with an affordable and scalable method to send qualified traffic directly to view ... Continue reading
AutoNation Stepping Away From Third-Party Leads
Apr 18, 2014
Washington DC April 17, 2014; AutoNation Inc., tired of paying high prices for online leads, plans to de-emphasize third-party lead providers such as TrueCar, AutoTrader.com, and Cars.com, CEO Mike Jackson says. He says he will strengthen AutoNationâs Web site and digital presence to build traffic and sales. Begin ... Continue reading
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