News By Topic: Entries

Drivers on Yokohama Tires Claim Redline Time Attack Victories at Auto Club Speedway

Jun 5, 2010

FULLERTON, June 4, 2010: Yokohama Tire Corporation-shod race cars took the overall win and earned three first-place finishes at the Redline Time Attack event at Auto Club Speedway in Fontana, California, May 29-30. The drivers scored the wins on Yokohama’s ADVAN A005® and ADVAN Neova® AD08 tires. The Redline ... Continue reading

Phased Roushchargers Provide Building Blocks For Horsepower

May 18, 2010

LIVONIA, May 17, 2010: As children, we learned that building blocks were fun. We could start with something small and easily add on as our imagination grew. However, as our interests turned to automobiles, it became clear that upgrades needed to be done all at once with little room to modify once installed. Now that co ... Continue reading

Yokohama Tire Corporation to Adjust Prices on Consumer Tires June 1

Apr 30, 2010

FULLERTON, April 30, 2010: Yokohama Tire Corporation announced today it is increasing prices on all of its consumer tires by up to 8 percent, effective June 1, 2010. The increase, due to escalating costs of raw materials, manufacturing and transportation, includes passenger, performance and light truck tires. At this t ... Continue reading

Yokohama Tire Corporation Teams Up With Isuzu to Launch Commercial Truck Dealer Program

Apr 23, 2010

FULLERTON, April 22, 2010: Creating a new way to provide products and service to fleet owners and owner/operators – including national accounts – Yokohama Tire Corporation announced today it is partnering with Isuzu Commercial Truck of America Inc. on an innovative commercial truck dealer program. The program ... Continue reading

Yokohama Tire Corporation's Low Rolling Resistance Tires Help Truckers and the Environment

Mar 22, 2010

FULLERTON, March 22, 2010: All commercial truck owners want tires that last longer, perform better and use less fuel. It’s also a bonus if they minimize the impact on the environment; much like Yokohama Tire Corporation’s low rolling resistant Zenvironment™ line. These tires will be on display in Yokoham ... Continue reading

Roush And Barrett-Jackson To Offer Limited Edition Mustang

Mar 20, 2010

LIVONIA, March 18, 2010: ROUSH Performance® and Barrett-Jackson have teamed together to offer a limited edition, high-performance version of the Ford Mustang. The concept car for the Barrett-Jackson Edition ROUSH Mustang will be sold at No Reserve during the 8th Annual Barrett-Jackson Collector Car Auction in Palm B ... Continue reading

Yokohama Tire Corporation Goes Green with Eco-Friendly Living Wall Display at Truck Show

Mar 17, 2010

FULLERTON, March 17, 2010: Yokohama Tire Corporation, a long-time champion of environmental initiatives, will bring their display to life at the Mid-America Trucking Show in Louisville, Ky., March 25-27, with a “living wall” featuring natural plants. Using a new, award-winning technology developed by NatureXh ... Continue reading

Key West Ford To Build Roush Mustangs For Western Canada

Mar 15, 2010

LIVONIA, March 15, 2010: In response to a growing enthusiasm for the ROUSH® brand, and to provide cost-effective access to Canadian-specification vehicles, ROUSH® Performance has licensed Key West Ford as builders of serialized ROUSH Mustangs for the Western Canadian provinces. Key West Ford will be the exclusive ... Continue reading

Lotus is Back in Indy!!!

Mar 15, 2010

Lotus and Cosworth have entered into a new technical and commercial partnership with established IndyCar competitors KV Racing Technology to run in the 2010 IndyCar Series. ... Continue reading

Yokohama Tire Corporation to Introduce MY627W Commercial Tire at the Mid-America Trucking Show

Mar 11, 2010

FULLERTON, March 11, 2010: Yokohama Tire Corporation will introduce its latest all-position waste and sanitation tire, the MY627W™, at the Mid-America Trucking Show (MATS), March 25-27 at the Kentucky Expo Center in Louisville, Kentucky. The MY627W, which replaces the Y773™, offers new features designed to de ... Continue reading

Yokohama to Give a Free Set of Commercial Truck Tires Worth $5,000 at Mid-America Trucking Show

Mar 3, 2010

FULLERTON, March 3, 2010: Fleet owners and truck operators take note: A free set of Yokohama Tire Corporation’s top-of-the-line Zenvironment™ commercial tires, worth $5,000, are up for grabs. Just stop by Yokohama’s booth (14124) at the upcoming Mid-America Trucking Show (MATS), March 25-27 at the Kentuc ... Continue reading

Yokohama Tire Corporation to Debut 101ZL Commercial Tire at the Mid-America Trucking Show

Feb 23, 2010

FULLERTON, February 23, 2010: Continuing to produce high-tech products to help fleet owners’ and operators’ bottom line, Yokohama Tire Corporation announced the latest tire to its Zenvironment™ line, the 101ZL™ commercial tire. The eco-sensitive 101ZL, which will debut in booth 14124 at the upcoming ... Continue reading

Plane owned by Tesla exec crashes; 3 employees killed

Feb 17, 2010

According to Automotive New's Mark Rechtin, three Tesla Motors employees were killed when a private plane owned by a Tesla executive crashed this morning near Palo Alto, Calif., press reports said. The identities of the occupants were not disclosed. According to SFGate.com and other reports, the plane was owned by Doug ... Continue reading

Yokohama Tire Corporation Once Again Sponsoring Two Premier NBA Teams

Feb 17, 2010

FULLERTON, February 17, 2010: It’s a “three-peat” for Yokohama Tire Corporation. As part of its 2010 marketing program, the Fullerton, California-based tire maker is sponsoring two of the National Basketball Association’s (NBA) top teams – the Boston Celtics and San Antonio Spurs – for the ... Continue reading

Four More Yokohama Commercial Tires Earn EPA SmartWay Verification

Feb 15, 2010

FULLERTON, February 15, 2010: Four more Yokohama Tire Corporation commercial truck tires have been added to the U.S. Environmental Protection Agency’s (EPA) SmartWay list of verified technologies for tires. This brings the number to seven of Yokohama products that are recognized as SmartWay “low rolling resis ... Continue reading