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Yokohama Tire Corporation to Adjust Prices on Consumer Tires June 1


FULLERTON, April 30, 2010: Yokohama Tire Corporation announced today it is increasing prices on all of its consumer tires by up to 8 percent, effective June 1, 2010. The increase, due to escalating costs of raw materials, manufacturing and transportation, includes passenger, performance and light truck tires.

At this time, there will also be some in-line adjustments. Off-the-road and commercial tires will not be affected by the increase.

“Raising prices is always a difficult decision,” said Shawn Denlein, Yokohama Tire director of sales, Consumer Products. “We’ve been doing our best to contain our costs but the continued rise in raw materials, energy and transportation must, unfortunately, be reflected in Yokohama’s pricing.”

“We work hard to keep costs down while bringing the best products to market at competitive prices,” added Jim MacMaster, Yokohama executive vice president and COO. “Even with our operational efficiencies, environmental procedures and the latest technologies, today’s tough business climate makes it a challenge to contain costs.”

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at