Chrysler Group Breaks Ground for New Axle Plant
May 21, 2007
-- Chrysler Group executives and public officials break ground at site of new plant -- Plant brings $700 million investment to Marysville, Mich. -- New common axle program will improve overall fuel economy MARYSVILLE, Mich., May 21 -- Chrysler Group broke ground today at the future site of the Marysville Axle Plant its ... Continue reading
Chrysler Faces Tough Road Competing Alone
May 16, 2007
DETROIT May 15, 2007; Tom Krisher writing for the AP reported that during Chrysler's big-money years of the past decade, the blockbuster hits such as the 300, the new Ram pickup and the funky PT Cruiser drew people into showrooms by the thousands. The cars were brash, the trucks were tough. They were stylish. And they ... Continue reading
Chrysler CEO: "Our Brands Will Not Be Broken Up"
May 15, 2007
DETROIT, May 15, 2007; Reuters reported that Chrysler Group Chief Executive Tom LaSorda said on Tuesday that the automaker's three brands, Jeep, Chrysler and Dodge, will not be broken up after its sale to Cerberus Capital Management. "These brands will not be broken up under any circumstances," LaSorda told reporters, ... Continue reading
Chrysler Brand Heritage Chronology
May 14, 2007
1875-1912: Kansas-born Walter Chrysler, son of a locomotive engineer, was connected to the transportation industries throughout his life. His love of machinery prompted him to forsake a college education for a machinistâs apprenticeship, and his early career comprised numerous mechanical jobs in the railroad indus ... Continue reading
Details of the DCX Sale of Chrysler to GMAC Investor Cerberus - Includes Video
May 14, 2007
FRANKFURT, May 14, 2007 Michael Shields writing rot Reuters reported that private equity firm Cerberus will buy a majority of DaimlerChrysler's (DCXGn.DE: Quote, Profile , Research) struggling Chrysler Group for $7.4 billion, a fraction of the $36 billion deal that created the transatlantic car union nine years ago. Ce ... Continue reading
Daimler Sells Chrysler to Cerberus
May 14, 2007
Washington DC May 12, 2007; The AIADA newsletter reported that DaimlerChrysler AG ended a nine-year investment in money-losing Chrysler, handing control of the carmaker to private-equity firm Cerberus Capital Management LP and getting out from under $19 billion of retirement benefits. Bloomberg reports that Cerberus wi ... Continue reading
NASCAR NNCS (DAYTONA) - VIDEO STORY Car of Tomorrow
May 14, 2007
DETROIT - May 11, 2007: The NASCAR Car of Tomorrow is scheduled to debut in 16 of the 2007 Nextel Series races. Following the death of legendary driver Dale Earnhardt in 2001, NASCAR officials set out to create a safer vehicle. To accomplish this task, NASCAR employed various auto manufacturers to design a car that is ... Continue reading
Chrysler Recall: 2005 Chrysler and Dodge MiniVans
May 11, 2007
Auburn Hills MI May 11, 2007; Bloomberg News reported that DaimlerChrysler AG's Chrysler is recalling 2005 model-year Dodge Caravan and Chrysler Town & Country minivans to fix air bags that may fail to deploy because of corroded sensors. The recall includes as many as 270,000 minivans built from April 24, 2003, to Feb. ... Continue reading
Russian Investment in Magna Could Help Canadian Auto Supplier's Pursuit of Chrysler
May 11, 2007
TORONTO May 10, 2007; Tom Krisher writing for the AP reported that a Russian industrial conglomerate will sink $1.54 billion into auto parts supplier Magna International Inc., raising speculation that the Canadian company is generating cash for a bid to buy Chrysler. Just hours before the start of its annual shareholde ... Continue reading
'Dodge Magnum Big Red Wagon' Cooks Up the Ultimate Challenge for Fathers
May 11, 2007
-- In honor of Father's Day, East Coast dads and their children have a chance to win two new sets of wheels - a 2007 Dodge Magnum for dad and a Radio Flyer wagon for the kids -- Dodge will donate $25 to the Boys & Girls Clubs of Philadelphia for each team that registers for the challenge -- Families ready to jump on th ... Continue reading
Take Mom on a Nostalgic Trip with the '55 Dodge La Femme at the Walter P. Chrysler Museum
May 7, 2007
AUBURN HILLS, Mich., May 7 -- For moms who prefer metal that moves over metal that adorns, stop by the Walter P. Chrysler Museum on Mother's Day weekend for a treat that'll get her motor running. The Museum, in Auburn Hills, will exhibit a newly restored 1955 Dodge La Femme in its original feminine Sapphire White and H ... Continue reading
Which Cars are Really American?
May 6, 2007
Washington DC March 22, 2007; The AIADA newsletter reported that the ambiguity that exists between 'American' and 'Foreign' autos is growing as globalization increases, and it has some consumers confused. The world is no longer as simple as us vs. them, Detroit against the Asians and Europeans. It's a global industry n ... Continue reading
May 4, 2007
-- Donation proposed by Steve Rojas, California Dodge dealer -- DaimlerChrysler and its 3,700 dealers have contributed nearly $5 million to the Iacocca Foundation to help with clinical diabetes treatment trials AUBURN HILLS, Mich., May 4 -- The DaimlerChrysler Minority Dealers Association (DCMDA) today announced the do ... Continue reading
Chrysler Brand to Announce New Marketing Strategy
May 4, 2007
What: Chrysler Group executives will make an important announcement on a new strategy for Chrysler brand marketing communication. Who: -- George E. Murphy, Senior Vice President, Global Brand Marketing, Chrysler Group -- David R. Rooney, Director, Chrysler Marketing and Global Communications, Chrysler Group -- Susan Th ... Continue reading
Chrysler Group Announces New Head of Dodge Marketing and Two Additional Appointments
May 4, 2007
AUBURN HILLS, Mich., May 4 -- Chrysler Group today announced that Michael J. Accavitti is appointed Director - Dodge Brand & SRT Marketing and Communications, effective immediately. In this capacity, Accavitti is responsible for developing Dodge and SRT brand strategies and implementing action plans to increase product ... Continue reading
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