The Auto Channel in the TOP 10, Again!
24 January 2000
Giant Automotive Internet Resource Celebrates 4th Anniversary
For the fifth straight week, THE AUTO CHANNEL INTERNETWORK placed in the TOP 10 of the 100 most popular automotive websites in the world, as rated by Go2Net.com's 100 HOT Web Popularity Guide (http://100hot.com/directory/lifestyles/auto.html). Although TACH has appeared in the 100 HOT TOP 10 many times since 1996, this is its longest consecutive streak of TOP 10 finishes. In addition, this week marks TACH's 4th anniversary as the largest and most complete automotive information and entertainment resource on the Internet. TheAutoChannel.com officially went online on January 25, 1996. 100 HOT collects data on a daily basis from a variety of sources, representing the Web-surfing patterns of more than 100,000 Internet users worldwide. Approximately 60 percent of the people sampled are from North America and 40 percent are from other parts of the globe. 100 HOT rates the popularity and usage of websites in more than 40 different categories. Go2Net.com is a publicly traded company, listed on NASDAQ as GNET. "What really makes our placement in the top 10 so significant is who we're surrounded by", said Marc Rauch, THE AUTO CHANNEL's Executive Vice President and Co-Founder. "Virtually every other entity is either a huge, ubiquitously known automobile manufacturer, or a company that has spent tens, if not hundreds, of millions of dollars to advertise and promote their web presence and in some instances, both. We, on the other hand, have relied almost exclusively on word-of-mouth promotion and incredible content to make us so unique and noteworthy. THE AUTO CHANNEL may also be the only web entity in the entire 100 HOT list to have made a profit every year we've been online", Rauch added. Since 1996 THE AUTO CHANNEL has garnered high critical acclaim from media outlets and respected journalists. Among others, SMART MONEY.com, a Dow Jones website, called TACH "The Rolls Royce of Car Buying Sites". YAHOO! INTERNET LIFE magazine named THE AUTO CHANNEL as the "Internet's Best Auto Racing Site". However, TACH is really neither a car buying site nor an auto racing site, a website at all in the typical sense. THE AUTO CHANNEL is an interactive television network that just happens to use the Internet as its delivery mechanism. TACH is one of the very few web entities in the world with the capability to mix video, audio, text, and databases in any real comprehensive manner. TACH provides information and entertainment that is completely unmatched by any other auto related publisher or producer. THE AUTO CHANNEL covers 18 distinct subject categories, that encompass every aspect of the automotive world. TACH contains more than 200,000 screen pages of information; hundreds of new vehicle reviews for each of the last 7 model years; 16 searchable databases and vehicle price guides; a unique 4 Car Compar-a-graph, that allows users to compare up to 4 vehicles simultaneously in more than 150 specification categories; and the single largest streaming video collection on the Internet. Visitors to TACH can access over 3,000 streaming video programs most are 30 to 60 minutes long, but some are 5,6, and even 7 hours long. All programs are continuously available on-demand without any charge. Programs include race coverage, auto show broadcasts, do-it-yourself and how-to demonstrations, and news reports. TACH also provides Internet users around the world with hundreds LIVE TV-on-the-Net broadcasts every year. THE AUTO CHANNEL INTERNETWORK can be found at www.theautochannel.com. Visitors can also link directly to some of TACH's most popular sections via the following URLs: New Car Buyers Guide: http://www.theautochannel.com/db/newcars.html?DB Used Car Buyers Guide: http://www.theautochannel.com/db/usedcars.html?DB Motor Sports: http://www.theautochannel.com/sports/ 4 Car Compar-a-graph: http://www.theautochannel.com/db/comparagraph.html?DB TACH Search Engines: http://www.theautochannel.com/index/?DB Media Library: http://www.theautochannel.com/media/ Auto Show Broadcasts: http://www.theautochannel.com/cybercast/2000autoshows/ Broadcast Schedule: http://www.theautochannel.com/cybercast/index.html?EVENTS Vehicle Reviews: http://www.theautochannel.com/vehicles/new/reviews/?VEHICLES Off Road & 4X4: http://www.outdoorwire.com Auto Central: http://www.theautochannel.com/tach002.html News Center: http://www.theautochannel.com/news/
