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Direct Motorist Education: GM Launches Effort to Bring Assisted Driving Benefits Directly to Consumers

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DETROIT – This week General Motors launched “Hands Free, Eyes On,” a consumer education program to encourage consumer confidence in the use of advanced driver assistance systems (ADAS) as part of GM’s larger commitment to the safe deployment of these technologies 1, like Super Cruise 2 . To avoid concern and confusion about the benefits of ADAS as they become more widely available, GM intends to give consumers more information so that they are informed, excited and confident in the technology.

“We know that to help achieve our vision of zero crashes, we must increase the adoption of ADAS and proactively highlight the benefits they offer,” said Scott Miller, GM vice president, Software Defined Vehicle and Operating System. “To increase usage, we must help drivers understand how currently available technologies, like Super Cruise, work and the responsibility drivers have when using ADAS features. We want customers to be assured of what we are doing to safely deploy these technologies.”

The “Hands Free, Eyes On" program is designed to explain the current state of ADAS — from active safety to hands-free features like Super Cruise — available to customers, all of which require the driver's constant attention to the road, versus fully autonomous driving which does not require driver intervention. With a hands-free enabled vehicle like one equipped with Super Cruise, the driver is responsible for the vehicle's operation. That means their eyes need to be on the road at all times, even when their hands are free.

GM is committed to the safe deployment of current and future advanced driver assistance systems and believes part of this is helping consumers to understand their capabilities and how to properly use them. 

Core elements of safe deployment include:

1. A commitment to testing and validation

2. Integrating a comprehensive set of sensor technologies

3. Ensuring technologies have driver attention systems

4. Keeping our maps updated by monitoring roads and working with the public sector

5. Educating consumers and other stakeholders

GM will share free ADAS educational resources and best practices on and GM social channels. Content will be continuously updated.


General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacBaojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in safety services and connected vehicle technology, can be found at

1Safety or driver-assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.
2Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. Requires active Super Cruise plan or trial. Terms apply. Visit, or for compatible roads and full details. Automatic Lane Change and Lane Change on Demand are not available while trailering.