FOX to Air Barrett-Jackson Auction Live - First Time Ever on Broadcast TV
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LAS VEGAS September 27, 2013; Barrett-Jackson's "The World's Greatest Collector Car Auctions" announced today during its popular Las Vegas Auction that coverage of the company's flagship Scottsdale Auction will air live for the first time on the FOX broadcast network in January. This coverage is in addition to existing coverage on other platforms within the FOX family of networks. The increased exposure will give Barrett-Jackson the largest audience in collector car auction history, further establishing the Scottsdale Auction as a world-renowned lifestyle experience.
FOX will broadcast two hours of live event coverage on Saturday, Jan.18, from 1-3 p.m. MT (3-5 p.m. ET). More than 40 hours of additional coverage from Scottsdale will be shown on other FOX networks. The detailed programming schedule will be announced in coming months.
"We are thrilled to broaden our relationship with the FOX family of networks to carry our car collecting tradition into the homes of more than 100 million households beginning with our 2014 Scottsdale Auction," said Craig Jackson, Chairman and CEO of Barrett-Jackson. "This is a great opportunity for our existing fan base and new car enthusiasts to follow the exciting collector car industry."
Expanded Barrett-Jackson coverage will benefit the collector car hobby, allowing more viewers to see the variety of classics, exotics, muscle cars, hot rods, resto-mods and contemporary collectibles on the market today. This new, national platform will attract a more diverse audience to the industry, providing additional viewing opportunities to the new generation of automotive fans.
"With the boom of the collector car industry and the success of Barrett-Jackson, we wanted to offer all FOX viewers the opportunity to see this iconic event throughout the country," said Patrick Crakes, FOX Sports Senior Vice President of Programming & Research. "It is the perfect time to bring collector car culture to a more extensive national audience."
"Since our current coverage in Las Vegas has been such a hit, we're happy to share more of the auction action with a larger audience," Crakes added. "Our outstanding relationship with the Barrett-Jackson staff and the exciting lineup of collector cars for the 2014 Scottsdale event is sure to make national coverage a success."
For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call (480) 421-6694..
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson, the world's leading collector car auction and automotive lifestyle event, specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions(tm)" in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Reno Tahoe, Nev., where hundreds of world's most sought-after, unique and valuable automobiles cross the block in front of a global audience. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. With an unprecedented expert staff, including Craig Jackson, Steve Davis and Gary Bennett who have over 130 years of combined experience in the automotive field, Barrett-Jackson offers the most diverse and desirable inventory accompanied with trustworthy and transparent customer service. More information about Barrett-Jackson, including details on expanded television coverage on the FOX family of networks, including National Geographic, can be found at www.barrett-jackson.com
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FOX Sports 1; FOX Sports 2; Fox's 22 regional sports networks, their affiliated regional web sites and FSN national programming; FOX Soccer Plus and FOX Soccer 2Go; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com on MSN, FOX Sports GO, Whatifsports.com, Scout.com and Yardbarker.com. Also included in the Group are FOX's interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network.