Ford Dealer Ad Group Drives Higher Customer Acquisition with Mobile

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CLARK, N.J. Aprol 22, 2010; Gold Mobile, a provider of automotive mobile lead generation, and loyalty solutions, in partnership with Seritas, an auto dealer inventory and website provider, and ePulsetrak, an auto dealer CRM system exceeded expectations for the Southern Cincinnati Ford Dealer Ad Group with the industry's first turn-key mobile lead capture, redemption, and management system. The Ford Dealer Ad Group led by their agency Retail First/Team Detroit, deployed the new mFunnel Lead Generation Program, within a regionally focused TV advertising campaign and rapidly exceeded the distribution target of 2000 mobile coupons.

"This was our most successful ad campaign in years," says Kevin Collins, Chairman of the Dealer Ad Group and owner of Bill Collins Ford. "The simplicity, immediacy, and tracking of mFunnel led to higher consumer activation and satisfaction while reducing the cost to manage the entire promotion and redemption process for our dealers."

Gold Mobile, Seritas and ePulsetrak developed the mFunnel, Lead Acquisition Program, utilizing SMS text and WAP (mobile web) to provide:

(1) Lead capture

(2) Consumer preferences (via a proprietary interactive mobile dialogue engine)

(3) Coupon/Incentive delivery, redemption, and monitoring

(4) Immediate routing to dealerships

(5) Real-time lead delivery point contact

(6) Reporting portal for tracking/administration of incentive redemptions

(7) Ongoing consumer communications.

"Prior to mFunnel, dealers and dealer ad groups had to piece together multiple disparate systems for lead generation that resulted in a higher cost per contact and less qualified leads," noted AJ Wagner, Vice chairman of Gold Mobile and former president of Ford Motor Credit North America. "Our unique mobile lead generation and management system provides a significantly higher return-on-investment by streamlining lead capture and engagement processes, enabling dealers to implement more personalized marketing programs."

Gold Mobile automotive marketing programs designed for automotive manufacturers, regional ad groups, or dealerships are compatible with all websites, CRM and DMS systems and can easily be integrated with existing traditional advertising programs.

ABOUT GOLD MOBILE

Gold Mobile is a leading mobile automotive solutions provider, offering a suite of customizable mobile dealership applications and services. The Gold Mobile platform supports all cell phones, smartphones and carriers throughout US, Europe and Asia. For more information, visit: www.gold-mobile.com/auto