1997 BUICK LESABRE
MARKETING
FLINT, Mich. -- "The real strength of the LeSabre brand is in its owners -- among the most loyal of any car sold in the United States," said LeSabre Brand Manager Joseph J. Fitzsimmons. "That's because LeSabre uniquely meets the needs of these customers with its solid reputation in the areas of safety, comfort, quality and value.
"In the area of comfort, LeSabre offers full-across seating for six, easy entry and exit, and ample trunk space. In the safety and security categories, LeSabre offers child-safe door locks, battery run-down protection, lock-out protection, anti-lock brakes and dual air bags as standard equipment, and it surpasses the federal dynamic side-impact standard. In addition, many people just feel safer in a large car. LeSabre is regarded by many of its owners as a trusted member of their family.
"LeSabre has an outstanding reputation for quality, as validated by a number of J. D. Power Initial Quality Surveys for the large-car category. And in support of a quality driving experience, LeSabre is powered by a 3800 Series II V-6 -- named for the second year running by Ward's Auto World as one of the 'Ten Best Engines' for 1996. Its 205 horsepower gives customers high confidence by providing passing authority and power-on-demand for safe expressway merging. Yet this full-size sedan still achieves an impressive 30 miles per gallon on the highway.
"Much of LeSabre's appeal comes from its value story. The car's reputation for value is due to the many features that provide the 'touch of luxury' customers are looking for. This is the essence of a Buick -- lots of standard-equipment luxury and comfort amenities, a modest purchase price, low operating costs and virtually no scheduled maintenance for long periods. All combine to make LeSabre a smart buy for families.
"The '97 model is noticeably different from the '96. Our customers already think LeSabre is the right size, so we refined the styling for a fresh and contemporary look without sacrificing the overall appearance that distinguishes the car from its competition.
"Our customers are voting in the marketplace -- LeSabre has been the best-selling full-size sedan for four straight years. We think the safety, security, quality, value and reliability features LeSabre offers give customers exactly what they are looking for -- peace of mind. This will keep LeSabre at the top of its class."
