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News By Topic: Advertising and Marketing

Los Angeles Auto Show Announces Return of its Consumer Choice Awards - THE ZEVAS 2024

Los Angeles Auto Show Announces Return of its Consumer Choice Awards - THE ZEVAS 2024

the return of its signature awards program, THE ZEVAS™ (Zero-Emission Vehicle Awards.) Debuting in 2021 as the very first program of its kind, THE ZEVAS will again celebrate emerging and established automakers and their innovations in new hybrid and electric vehicles, and new zero-emission versions of existing models ... Continue reading

The First Retail Production All-Electric 2025 Cadillac ESCALADE IQ, VIN 001, to Cross the Barrett-Jackson Auction Block to Benefit Detroit Children's Fund

The First Retail Production All-Electric 2025 Cadillac ESCALADE IQ, VIN 001, to Cross the Barrett-Jackson Auction Block to Benefit Detroit Children's Fund

2025 Cadillac ESCALADE IQ, VIN 001, with 100 percent of the hammer price benefiting the Detroit Children’s Fund. Barrett-Jackson will continue its 50-plus year legacy of philanthropy by auctioning the first retail production all-electric 2025 Cadillac ESCALADE IQ, VIN 001, with 100 percent of the hammer price benefit ... Continue reading

Boost Your Post- Quid Pro Quo

Boost Your Post- Quid Pro Quo

Auto Central Louisville KY October 11, 2021; Kudos to your PR department. Your unpaid-for placed contextual Brand communications has been quantified to be as effective as the brand's big budget ubiquitous Paid-For TV Advertising in influencing Automotive Purchasers according to a report from Foresight Research. ... Continue reading

The used car market is projected to grow by USD 857.1 billion from 2024-2028, driven by rising competition and new car models, with AI influencing market trends - Technavio

The used car market is projected to grow by USD 857.1 billion from 2024-2028, driven by rising competition and new car models, with AI influencing market trends - Technavio

NEW YORK, Sept. 6, 2024 -- Report on how AI is redefining market landscape- The global used car market size is estimated to grow by USD 857.1 billion from 2024-2028, according to Technavio. ... Continue reading

Nutson's Weekly Automotive News Wrap-up September 1-7, 2024

Nutson's Weekly Automotive News Wrap-up September 1-7, 2024

Larry's top story picks from this past week's important to you, relevant, semi-secret, or snappy automotive news, opinions and insider back stories ... Continue reading

Horizon Media Launches New Series of Cultural Deep Dives Exploring Major Trends Shaping the World

Horizon Media Launches New Series of Cultural Deep Dives Exploring Major Trends Shaping the World

- The First Report - "Sport Curious" - Identifies Critical Cultural Shifts Set to Transform Sports Engagement Via New Audiences and Opportunities for Brands - NEW YORK, Sept. 6, 2024 -- Horizon Media, the largest U.S. media agency and the largest independent globally, today announced the launch of a new series of cultu ... Continue reading

ROAD TRIP: Michigan's Best Unique Stays, Itineraries, and Local Guides for Visitors and Staycationers

ROAD TRIP: Michigan's Best Unique Stays, Itineraries, and Local Guides for Visitors and Staycationers

The launch of MichBnB.com provides travelers with accommodations, inspiration, and offers across the state. GRAND RAPIDS, Mich., Sept. ... Continue reading

Hyundai Motor Group Sponsors Second 'Trilateral Executive Dialogue' Between the US, Japan and South Korea

Hyundai Motor Group Sponsors Second 'Trilateral Executive Dialogue' Between the US, Japan and South Korea

Key leaders from the U.S., Japan and South Korea to explore diverse opportunities for democracy, international security and mutual prosperity Around 100 key figures from the governments, parliaments and companies of South Korea, the U.S., and Japan will convene in Seoul on September 4 Hyundai Motor Group to sponsor the ... Continue reading

Polestar Strengthens U.S. Presence with New Offices, Leadership Moves and Advanced AI Offerings

Polestar Strengthens U.S. Presence with New Offices, Leadership Moves and Advanced AI Offerings

DALLAS, Aug. 29, 2024 -- Continuing its rapid expansion in the US, Polestar, the AI & analytics partner driving innovation for Fortune 1000 enterprises, has announced that it has further expanded its presence in the United States (US) with the launch of offices in Dallas (Texas) and New York. ... Continue reading

Consumer Reports' List of Used Car Suggestions

Consumer Reports' List of Used Car Suggestions

New Cars Cost Too Much? Consumer Reports Offers Top Ten Used Model Picks At a time when average new-vehicle prices near $50,000 are pushing more shoppers to consider the used market, Consumer Reports is releasing brand reliability ratings and ... Continue reading

Thrilling K1 Speed Indoor Go-Kart Racing Center Arrives in Traverse City, Michigan!

Thrilling K1 Speed Indoor Go-Kart Racing Center Arrives in Traverse City, Michigan!

TRAVERSE CITY, Mich., Aug. 27, 2024 -- Get ready to experience the adrenaline rush of high-speed racing! K1 Speed, the world's largest indoor go-kart racing operator, is proud to announce the grand opening of its newest location in Traverse City, Michigan. ... Continue reading

Hyundai Motor America Elevates Sean Gilpin to Chief Marketing Officer

Hyundai Motor America Elevates Sean Gilpin to Chief Marketing Officer

FOUNTAIN VALLEY, Calif., Aug. 26, 2024 – Hyundai Motor America has promoted Sean Gilpin to chief marketing officer, effective today. ... Continue reading

1967 Patrol: Grandfather Of Decades of Tough Nissan SUVs

1967 Patrol: Grandfather Of Decades of Tough Nissan SUVs

Back in 1951, Nissan introduced a utility vehicle intended to deliver capable off-road performance. Called Patrol, it quickly demonstrated its prowess off the beaten track with an incredible feat: It was the first vehicle to climb Japan’s iconic Mount Fuji. ... Continue reading

2024 LA Auto Show Preview

2024 LA Auto Show Preview

LOS ANGELES, Aug. 22, 2024 -- In addition to previously announced exhibitors such as Cadillac, GMC, Buick, VinFast, Volkswagen, Ford, Nissan, and many others, the Los Angeles Auto Show® (LA Auto Show) today shared a first look at its exciting and expansive 2024 program. ... Continue reading

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