News By Topic: Seat

This is How a Car is Painted: 84 Robots and 5,000 Liters of Paint +VIDEO

Jan 23, 2018

Three years of research and enough sensitivity to appreciate market trends: “Creating a color is an inside job”, says Jordi Font from SEAT’s Color&Trim department. Its journey begins with a market study and ends when the paint is applied on the vehicle. ... Continue reading

SEAT to Showcase the Present and Future of the Automobile at the Mobile World Congress 2018

Jan 16, 2018

SEAT is presenting breakthroughs in Easy Mobility, its development strategy for future mobility One of the most recent advances is the SEAT Simulator, a fully customizable experience that provides firsthand insights into how cars, users, the environment and mobility interact. ... Continue reading

AIADA International Name Brand December 2017 Sales Scoreboard

Jan 4, 2018

International brands captured 55 percent of the U.S. auto market in December and 55.7 percent for 2017 overall. December market share figures were down slightly from the 56.2 percent share they held in November, although overall sales were up, totaling 882,393 units for the month. ... Continue reading

SEAT Displays Leon Cristobal at The Smart City Expo, Safest Car In Its History +VIDEO

Nov 16, 2017

SEAT is exhibiting four major developments in mobility of the future in smart cities at the seventh edition of the Smart City Expo World Congress. All the initiatives are framed in the guidelines of the Barcelona city council’s Urban Mobility Plan, which seeks mobility that is safe, efficient, sustainable and equitab ... Continue reading

SEAT Presents the Concept Car Leon Cristobal, Your Guardian Angel at the Wheel

Nov 15, 2017

If half of all cars were equipped with these systems, road accidents could be decreased by 40% SEAT presents the concept car Leon Cristobal in the framework of the Smart City Expo in Barcelona. We tested its main assistants with one of the engineers who participated in its creation, Stefan Ilijevic, head of Predevelopm ... Continue reading

SEAT's Luca De Meo Named CEO Of The Year

Sep 5, 2017

SEAT President Luca de Meo has been singled out by Automotive News Europe magazine as CEO of the Year in the Car Division category of its Eurostars Awards. This is a recognition of his tenure at the helm of SEAT, when the brand returned to profitability. ... Continue reading

New SEAT Arona Is Here (There)

Jun 27, 2017

Martorell, 26/06/2017. - The New SEAT Arona is here. ... Continue reading

How You Restore a SEAT 600 Convertible +VIDEO

May 17, 2017

The car that put Spain on wheels is celebrating its 60th anniversary this year. For this reason, SEAT has restored a 600 convertible, which is exhibited for the first time at the Automobile Barcelona. ... Continue reading

The Five Most Curious Professions In The Auto Industry

Apr 24, 2017

Making a new car is usually associated with professionals such as designers, engineers or assembly line workers. However, vehicle manufacturing also involves several curious professions that require a high degree of craftsmanship, creativity and precision. ... Continue reading

SEAT Challenge on Ice - 6 huskies and 300 horses +VIDEO

Mar 23, 2017

A sled pulled by six Alaskan and Siberian huskies mesures up against the Leon CUPRA, driven by racer Jordi Gené, on a frozen lake in Lapland; a fun challenge aimed at bringing out the best in each of them: the endurance of these ancestral breeds, which can run around 130 km in a day, and the 300 horsepower of the bran ... Continue reading

WATCH LIVE RIGHT HERE! Volkswagen Annual Media and Investor Conference 5AM EDT +VIDEO

Mar 14, 2017

Volkswagen AG Annual Media Conference and Investor Conference / Capital Markets Day The Annual Media Conference and Investor Conference 2017 of the Volkswagen Aktiengesellschaft will take place on March 14 at the CustomerCenter of the Autostadt in Wolfsburg. You can watch the Annual Media Conference from 10.00 am - 12. ... Continue reading

Volkswagen Group Media Night - Complete Presentation +VIDEO

Mar 6, 2017

Shaping The Future and Creating Innovation GENEVA - March 6, 2017: Changes in the automotive world are continuing apace and pose significant challenges for us all. How will it be possible in future to deliver individual mobility that is both exciting and sustainable? As far as we are concerned, it will certainly be fas ... Continue reading

PREVIEW: Seat Unveils Its Best Ibiza Ever +VIDEO

Feb 2, 2017

Ahead of its Geneva motor show world debut, SEAT has unveiled the All New SEAT Ibiza in Barcelona. ... Continue reading

SEAT Delivers Letters to Santa Claus...REALLY! +VIDEO

Dec 24, 2016

MA festive atmosphere has filled Martina's house for some time. A fully decorated Christmas tree shines in the corner of the lounge where's she's sitting, busily writing the most special letter of the year. Santa Claus is still days away from visiting her home with presents, but Martina has no time to waste. This year ... Continue reading

2017 IIHS Safety Picks+ Light Up The Night +VIDEO

Dec 8, 2016

Consumers who choose a 2017 Top Safety Pick+ award winner shouldn't have trouble seeing the road on nighttime drives. Good or acceptable ratings in the Institute's new headlight evaluations set the latest crop of qualifiers apart. ... Continue reading