George P. Johnson Clients Take Home Two Ex Awards: Cisco and FIAT Win 'Best in Experiential'
May 3, 2012
The world's number one ranked experience marketing agency, George P. Johnson (GPJ), today announced that two clients were honored with the experiential industry's highest honor by taking home prestigious Ex Awards for innovations related to pop-up retail and digital and physical convergence. The clients received the aw ... Continue reading
New Punto Van Makes Its UK Debut At CV Show 2012
Apr 25, 2012
Fiat Professional's New Punto Van 2012 will make its UK debut at this year's Commercial Vehicle Show in Birmingham's NEC (24 -26 April, 2012). ... Continue reading
Schaeffler Technologies AG Receives 2012 PACE Award for UniAir System
Apr 24, 2012
Schaeffler Technologies AG -- a global automotive manufacturer of high-precision products and systems for engines, transmissions and chassis applications -- was named a 2012 Automotive News PACE (Premier Automotive Suppliers' Contribution to Excellence) Award winner for its UniAir fully variable valve lift system durin ... Continue reading
FIAT Brand Kicks Off 'Drive for the Fans' Social Media Contest
Apr 20, 2012
FIAT Facebook fans can enter for a chance to win a 'Fiat 500 Abarth Driving Experience' Winners get a full day of training from professional drivers Contest runs through Thursday, April 26 To commemorate the first "Fiat 500 Abarth Driving Experience" the FIAT brand has selected five Facebook fans to participate at a sp ... Continue reading
Our Carey Russ Reports on Western Auto Journalists Driving (FAST) Days at Laguna Seca
Apr 19, 2012
DRIVING DOWN THE ROAD WITH CAREY RUSS WAJ Media Days Overview Being that I am an automotive journalist based in Northern California, I'm a member of Western Automotive Journalists (WAJ), a professional organization for automotive journalists based primarily in California, but with members from other areas as well. One ... Continue reading
Aurasma Brings Fiat 500 Abarth Ad to Life
Apr 19, 2012
Aurasma, the world's leading augmented reality platform, is working with the FIAT brand to bring its print ad to life for the soon-to-be-released and highly anticipated Fiat 500 Abarth. The FIAT ads will appear on four pages in the NFL Draft Issue of ESPN The Magazine on newsstands Friday, April 20, and were created by ... Continue reading
Double Success For Fiat Professional In 2012 Trade Van Driver Awards
Apr 17, 2012
On the eve of this year's CV show in Birmingham, Fiat Professional's award-winning Doblo Cargo van has just scooped another important accolade, having won the Most Versatile Trades Van award in the 2012 Trade Van Driver Awards. ... Continue reading
2012 Fiat 500 Sport Review By Steve Purdy
Apr 13, 2012
2012 FIAT 500 Fun quotient - A+ By Steve Purdy TheAutoChannel.com Michigan Bureau This is one of those cars that draws attention, particularly in the wild lemon yellow of our test car. I love driving cars that turn heads. Iâve been behind the wheel of the Fiat 500 before but only for short, around-the-block sort o ... Continue reading
Fiat Viaggio: World Preview At The Beijing International Auto Show
Apr 13, 2012
Fiat has just published the first official snap-shots of the Viaggio, a totally new model which will have its world preview at the Beijing International Auto Show on Monday 23 April this year. ... Continue reading
Chrysler Group Reports March 2012 U.S. Sales Increased 34 Percent; Best Monthly Sales in Four Years
Apr 3, 2012
AUBURN HILLS, Mich., April 3, 2012 -- Best monthly sales since March 2008 - Best first quarter since 2008 - 24th-consecutive month of year-over-year sales gains 10th-consecutive month of sales gains of at least 20 percent - Chrysler, Jeep, Dodge, Ram Truck, and FIAT brands each post sales increases in March versus same ... Continue reading
Helfman FIAT to Hold Grand Opening Tonight in Houston
Mar 29, 2012
Chrysler Group LLC announced today the opening of Helfman FIAT in Houston, Texas. Helfman FIAT joins 142 open FIAT studios in 39 states across the U.S. This striking new FIAT studio, located at 7720 Katy Freeway in Houston, was built from the ground up just yards away from Helfman Dodge Chrysler Jeep Ram and a stone's ... Continue reading
Chrysler Australia group to distribute Fiat and Alfa Romeo brands in Australia
Mar 29, 2012
The Chrysler Australia group has announced it will act as the distributor for Fiat and Alfa Romeo brands in Australia from 1st May, 2012. ... Continue reading
Mar 15, 2012
On April 5, 2012, The FIAT Brand will host the 13th Annual East Side House Settlement Gala Preview of the 2012 New York International Auto Show (NYIAS) at the Jacob K. Javits Center. FIAT will offer guestsaprivate preview of the entire New York International Auto Show before it officially opens to the public. The event ... Continue reading
Chrysler - Fiat's Oliver Francois at Detroit Automotive Press Association
Mar 15, 2012
By Steve Purdy TheAutoChannel.com Michigan Bureau Photo by Bob Benko Detroit March 13, 2012; The man behind those attention-getting Chrysler and Fiat ads we've seen the last couple of years on the Web and TV, including two dramatic Super Bowl ads, spoke to the assembled media at the Detroit Automotive Press Association ... Continue reading
Fiat Brand's 'House Arrest' Exceeds 1 Million Views on Brand's YouTube Channel
Mar 8, 2012
'House Arrest' to make its broadcast debut during the NCAA Basketball Tournament In less than one week since its debut on the Fiat Brand's YouTube channel, "House Arrest" has hit more than 1 million viewers. The Fiat brand unveiled the new commercial for the 2012 Fiat 500 Abarth online the afternoon of Thursday, Mar. ... Continue reading
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