"May the Best Car Win" Winning with Consumers; GM Extends 60-Day Satisfaction Guarantee
Oct 30, 2009
Detroit October 29, 2009; GMâs âMay the Best Car Winâ marketing campaign is boosting consumer opinion and consideration of its cars and trucks. The ads scored in the top quartile for all automotive advertising in the last three years in terms of consumer opinion, consideration and relevancy, according to ... Continue reading
2010 Buick LaCrosse CXL AWD Review
Oct 28, 2009
THE AUTO PAGE By JOHN HEILIG SPECIFICATIONS Model: 2010 Buick LaCrosse AWD CXL Engine: 3.6-liter V6 Horsepower/Torque: 280 hp @ 6,300 rpm/259 lb.-ft. @ 4,800 rpm Transmission: 6-speed automatic Wheelbase: 111.7 in. Length/Width/Height: 197.0 x 73.1 x 59.2 in. Tires: P45/45R18 Cargo volume: 13.3 cu. ft. ... Continue reading
The New Design of GM Media Sites
Oct 26, 2009
October 25, 2009; GM media sites have been redesigned to take advantage of new technology and to improve the user experience including improved global navigation and faster access to news releases, vehicle information, photos, video, and social media resources. Automatic language and location detection takes most first ... Continue reading
Even Oil Rich Iran Recognizes the Importance and Potential of CNG
Oct 19, 2009
Ironically, the leader of the Axis of Evil looks to the very same abundant national fuel source for economic stability and environmental improvement that America continues to shun By Marc J. Rauch Exec. Vice President/Co-Publisher THE AUTO CHANNEL For years, some of us in California have laughed whenever we see trucks ... Continue reading
General Motors Names Susan Docherty Vice President U.S. Sales
Oct 10, 2009
DETROIT October 8, 2009; Fritz Henderson, GM president and CEO, today named Susan Docherty, 46, currently general manager, Buick-GMC, to the position of vice president, U.S. Sales, effective October 16, 2009. She will also become a member of the executive committee. Docherty replaces Mark LaNeve, who announced his depa ... Continue reading
General Motors Outlines 90 Days of Progress Accelerates its Focus on Customers, Cars and Culture
Oct 7, 2009
· More competitive operating model and streamlined leadership structure in place · Especially strong performance of newly launched cars and trucks · Strengthens its four core brands - Chevrolet, GMC, Buick and Cadillac · New marketing campaign positively impacts consumer consideration DETROIT - General Motors today ... Continue reading
GM Car-name Conundrum Over 2010 Buick LaCrosse
Oct 4, 2009
October 2, 2009 CBC News reported that GM will adopt the controversial name LaCrosse for its redesigned Buick this year, potentially saving millions in ad costs but risking fall-out in Quebec. That's because LaCrosse is slang in Quebec for pleasuring yourself When GM first debuted the $40,000 sedan in North America in ... Continue reading
GM September 2009 Sales Total 156,673
Oct 1, 2009
Cash for Clunkers conclusion, weak consumer confidence and extremely low inventory levels adversely affected the industry and GM sales results GM market share was down year-over-year compared with a strong, incentive-driven September 2008; however, the anticipated 21 percent share this month would be the highest so far ... Continue reading
GM and eBay End Online Sales Experiment
Sep 29, 2009
29 Sep 2009; Phil LeBeau writing for CNBC reported that less than two months after GM and eBay [EBAY 23.87 -0.05 (-0.21%) ] hooked up to try online sales of new cars in California, CNBC has learned the program will end as scheduled tomorrow. GM says the trial program has run its course and it will evaluate the results ... Continue reading
Buick LaCrosse the Official Vehicle of Chicago Gourmet
Sep 22, 2009
CHICAGO, Sept. 22 -- The Illinois Restaurant Association announced today the 2010 Buick LaCrosse Luxury Sedan is the official vehicle of Chicago Gourmet, a food and wine festival to be held in Millennium Park September 26-27, 2009. The Buick renaissance continues with the 2010 LaCrosse Luxury Sedan and attendees of Chi ... Continue reading
Watchdog Group: GM Money-Back Guarantee Paid for With Tax Dollars
Sep 15, 2009
ALEXANDRIA, Va., Sept. 14 /PRNewswire-USNewswire/ -- General Motors' new 60-day money back guarantee campaign seems to offer something for everyone -- except taxpayers, the 362,000-member National Taxpayers Union (NTU) pointed out today. NTU Vice President for Policy and Communications Pete Sepp offered the following s ... Continue reading
GM Launches 60-Day Satisfaction Guarantee; Offer Bolsters Campaign to Earn Consumer Confidence
Sep 11, 2009
· 'May the Best Car Win' marketing effort demonstrates GM's confidence in the quality, durability of its cars, trucks and crossovers · 60-day Satisfaction Guarantee covers 2009 and 2010 Model Year vehicles · Builds on 100,000-mile/five-year powertrain warranty · Covers all vehicles sold by Chevrolet, Buick, GMC and ... Continue reading
Sep 1, 2009
GM August Sales Total 246,479; Highest Total and Retail Sales in 2009; "Cash for Clunkers" Vehicles Up 42 Percent Retail Compared with Last Year August month-over-month retail sales increase led by core brands: Chevrolet, GMC, Buick and Cadillac, which were up 21 percent collectively Chevrolet, led by the Camaro - the ... Continue reading
General Motors Plans Comeback, Refocuses on Customers and Cars - VIDEO STORY
Aug 28, 2009
DETROIT - August 28, 2009: After a landmark government bailout, General Motors has emerged from bankruptcy on a mission to win back American car buyers. In an effort to change their corporate culture and re-focus on customers and cars, the revamped automaker is asking consumers to "Tell Fritz". The new campaign allows ... Continue reading
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