Two-Minute Ad Delivers Huge Post-Super Bowl Traffic Hike for Chrysler
Feb 7, 2011
Edmunds.com, the premier online resource for automotive information, reports that site traffic for Chrysler, Volkswagen and Chevrolet saw the most significant spikes after their ads ran during Super Bowl XLV. The traffic spikes represent important returns on investment for companies that reportedly spent as much as $3 ... Continue reading
Toyota To Recognize 3 Millionth Certified Used Vehicle Owner at 2011 Chicago Auto Show
Feb 7, 2011
Cook County resident Sara Hirschhorn will be the guest of honor at the Toyota exhibit when she is reimbursed the purchase price of her 2008 Sienna ââ¬â Toyota's 3 millionth certified used vehicle sold in the United States. à A local nurse and mother, Hirschhorn will be recognized by Toyota Division Group ... Continue reading
NADA Analyst: New Car Shoppers Will Benefit from High Trade-in Values in 2011
Feb 6, 2011
Rising consumer confidence, an aging fleet and greater access to credit are key factors that will increase consumer demand for used cars and trucks in 2011, said Jonathan Banks, executive automotive analyst for NADA Used Car Guide. "The used-car market is providing clear signs that the auto industry has entered a new p ... Continue reading
GetAuto.com Offers Carfax Reports to Online Shoppers
Feb 6, 2011
GetAuto.com is enhancing its popular automotive consumer portal with Carfax Vehicle History Reports. Online shoppers will find free Carfax Reports linked to vehicles listed by Carfax-subscribing dealers. Including a Carfax Report helps dealer inventory stand out from the competition and greatly influences an online sho ... Continue reading
Manheim Customers Driving Online Investment and Growth
Feb 5, 2011
MANHEIM CUSTOMERS DRIVING ONLINE INVESTMENT AND GROWTH Multi-channel strategy focuses on new products and services to help customers do business "their way" SAN FRANCISCO- A new generation of customers, changing dealer needs and continued shifts within the automotive industry are transforming the wholesale vehicle busi ... Continue reading
NADA 2011 San Francisco eLEAD CRM Announces the Release of eCarSocial Automotive Software
Feb 5, 2011
DALLAS--Industry leading automotive CRM and marketing provider, eLEAD CRM, announced today the addition of the digital marketing platform, eCarSocial, to their flagship CRM solution.Ã Included in the latest product release are auto Dealer search engine marketing, custom Web Sites, search engine optimization, Web Sit ... Continue reading
2011 USED CAR MARKET REPORT PROVIDES ANALYSIS OF INDUSTRY TRENDS
Feb 5, 2011
USED CAR MARKET REPORT PROVIDES ANALYSIS OF INDUSTRY TRENDS 16th Annual Report From Manheim Consulting Introduced at NADA Convention SAN FRANCISCO - Both new and used vehicle retail sales increased in 2010 after four straight years of declines, but wholesale used vehicle supply declined for the third straight year, pre ... Continue reading
Feb 5, 2011
Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. and a leader in managing automotive data, today announced PaymentDriverââ¢, a solution offering an online finance payment calculation service for automotive industry portals and websites. à This solution, which will be on display at NADA 201 ... Continue reading
Feb 5, 2011
FordDirect announced today the launch of DealerConnection Premier Advanced Inventory Service (DCPAIS), which provides Ford and Lincoln dealers with new digital marketing tools such as customized video for an enhanced online consumer experience. Â DCPAIS is available to the 3,500 Ford and Lincoln dealers on their Ford ... Continue reading
IntellaCar Launches Mobile Sales Presentation Platform - Starting With Toyota Dealers
Feb 5, 2011
IntellaCar empowers Sales Consultants with a one-stop source of information using an intuitive interface that is optimized to help them make the sale within their existing sales process. It includes product features/benefits, walkarounds, competitive comparisons, technology demonstrations, third-party reviews and more. ... Continue reading
Online Vehicle Shopping Influences Dealership Choice, According to New Study
Feb 4, 2011
Consumers who use the Internet to shop for a new vehicle spend an average of 18-19 hours researching new and used vehicle purchases, according to the recent Automotive Buyer Influence Study conducted by Polk and AutoTrader.com. ... Continue reading
Navy Federal Launches Auto Buying Program
Feb 4, 2011
Navy Federal Credit Union has recently launched an auto referral program designed to make it easier for members to save on their next new or used vehicle. This program offers members a VIP experience at participating dealerships with pre-arranged new and used vehicle pricing. "Navy Federal's Auto Buying Program will he ... Continue reading
Car and Driver Launches Expanded Used Car Shopping Experience for Car Buyers
Feb 4, 2011
ANN ARBOR, Mich.--Car and Driver, the world's largest automotive enthusiast publication, today announced the launch of an online automotive shopping experience that combines the companyââ¬â¢s 55-year-old trusted brand with an inventory of millions of used vehicles. âConsumers know they can rely on Car a ... Continue reading
Edmunds.com Reports True Cost of Incentives: Car Bargains Didn't End in December
Feb 2, 2011
SANTA MONICA, Calif.-- Edmunds.com, the premier online resource for automotive information, estimated today that the average automotive manufacturer incentive in the U.S. was $2,530 per vehicle sold in January 2011, essentially unchanged from December 2010, but up $177, or â 7.5 percent â from January 2010. " ... Continue reading
Road & Track Magazine Redesign Raises the Bar
Jan 25, 2011
NEWPORT BEACH, Calif.--Road & Track, the nation's longest-running and most trusted automotive magazine, today announced it has redesigned key elements of its content taking its sophisticated look to a new level. The redesign hits newsstands February 1st. âOur designers worked closely with engineering and road test ... Continue reading
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