Economy Drives New-Car Shoppers' Interest in and Sales of CPO Vehicles
Apr 12, 2012
Research conducted by AutoTrader.com and Morpace at the end of 2011 shows that 60 percent of new-car shoppers are now more likely to consider certified pre-owned (CPO) vehicles due to the state of the economy. Additionally, 29 percent of new-car shoppers -- or half of those considering - are open to CPO for the first t ... Continue reading
Sanctioning Body News - NASCAR And Google Confirm April Fools Day Joke
Apr 2, 2012
DAYTONA BEACH, April 1, 2012: NASCAR and Google today confirmed what many expected throughout the morning â the two companies working together to bring autonomous vehicle technology to NASCAR race cars was Googleâs very popular, annual April Foolsâ Day joke. The collaboration highlights an evolving relat ... Continue reading
Toyota Camry's Innovative Takeover of AutoTrader Homepage Exceeds Advertising Benchmarks
Mar 31, 2012
AutoTrader.com's Overdrive advertising solution drove significant value for its latest advertiser, Toyota Motor Sales, U.S.A., Inc. (Toyota), which leveraged the interactive homepage solution in February to promote the reinvented 2012 Camry. Comprised of multiple interactive ad units, the Overdrive solution proved to b ... Continue reading
ClassicCars Vehicle Selection Surpasses $1 Billion in Value
Feb 16, 2012
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Post-Super Bowl, Lexus and Kia Hold Biggest Gains in Shopper Consideration, Reports Edmunds.com
Feb 15, 2012
The Lexus GS 350 and the Kia Optima finished last week with bigger increases in consumer interest than any other vehicles advertised in this yearââ¬â¢s Super Bowl, according to an analysis of web traffic behavior on Edmunds.com, the premier online source for automotive information. The GS 350, which was prom ... Continue reading
Price Makes 'Sparks Fly' between Owners and Their Cars
Feb 13, 2012
When asked what made the sparks fly when deciding to buy a car, nearly half of all respondents said price was the leading factor, according to a new survey conducted for CarMax, Inc. , the nation's largest retailer of used cars. The car of their dreams and lifestyle changes were other major factors, according to the su ... Continue reading
Battle of the Sexes: Autobytel Editors Choose Hottest Cars for 2012
Feb 13, 2012
Just in time for Valentine's Day, Autobytel Inc. editors, the company dedicated to helping dealers and car-buyers connect online, choose the hottest 2012 vehicles. Editor in Chief, Michelle Naranjo, and Assistant Editor, Jeffrey N. Ross, go head to head in a true battle of the sexes and pick the hottest cars for 2012 b ... Continue reading
Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
Jan 30, 2012
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Upda ... Continue reading
Jan 25, 2012
Overall Satisfaction with Automotive Websites Declines Significantly, as Sites Adapt to Accommodate Both Tablet and Desktop Computer Users WESTLAKE VILLAGE, Calif.: 25 January 2012 â Many of the most useful automotive websites share a common threadâthey consistently integrate access to social media platforms ... Continue reading
CarMax Hiring for 965 Store Positions Across U.S.
Jan 23, 2012
CarMax, Inc. , the nation's largest retailer of used cars, is recruiting for more than 965 positions in locations across the country in order to satisfy the company's seasonal staffing needs. The majority of positions are in sales and service operations (detailers, experienced technicians), with additional positions in ... Continue reading
BMW ActiveE Consumer Lease Line - Now Open
Jan 20, 2012
Woodcliff Lake, NJ, January 20, 2012 âBeginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is available by lease only at a cost of $499 p ... Continue reading
Forbes' Fairy-Tale; 10 Cars to Trade-In Now for Maximum Return
Jan 12, 2012
SCAM: The AIADA newsletter reported that it's never been a better time to trade in a late-model vehicle on a new one, as dealers are going all out to amass a fresh supply of used cars and replenish what's become a severely depleted inventory. And they're offering top dollar for them in trade, with some of the most in-d ... Continue reading
Vincentric Releases Dynamic TCO: Fleet Edition Calculator
Jan 12, 2012
TCO: Fleet Edition calculator. This new lifecycle cost tool applies Vincentric's Dynamic TCO Technology and Total Cost-of-Ownership (TCO) data to create the most comprehensive and customizable lifecycle cost system ever made available to the fleet industry. Dynamic TCO: Fleet Edition is primarily deployed through a sof ... Continue reading
TrueCar Changes Billing Model in Virginia in Order to Ensure Immediate Regulatory Compliance
Jan 11, 2012
TrueCar, Inc., which is devoted to bringing transparency to the car buying process, today announced that it is adjusting its billing model in the Commonwealth of Virginia as a meaningful step towards seamlessly providing greater transparency and quality service to car buyers and dealers alike while also working within ... Continue reading
Ford Considered Most Innovative Automaker by Website's Shoppers
Jan 10, 2012
According to a December survey of shoppers on AutoTrader.com, Ford was overwhelmingly selected as the most innovative automaker, with 38% choosing the domestic darling. BMW came in second with 19% and Toyota rounded out the top three at 13%. ( Innovation is a key factor underlying many of the primary drivers of shopper ... Continue reading
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