The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

News By Topic: Marc Rauch

2010 Super Bowl TV Ads: Hyundai Sonata and Tucson Commercials - VIDEO ENHANCED

2010 Super Bowl TV Ads: Hyundai Sonata and Tucson Commercials - VIDEO ENHANCED

Super Bowl Champ Brett Favre Stars in Spot Highlighting Hyundai Quality FOUNTAIN VALLEY, Calif., Feb. 2 -- Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marks Hyundai's third consecutive year of advertising during the ... Continue reading

Renault to Break Wind at 2010 Geneva Motor Show - VIDEO ENHANCED

Renault to Break Wind at 2010 Geneva Motor Show - VIDEO ENHANCED

New Renault Wind: a breath of fresh air in the roadster market PARIS - February 2, 2010: In a World Premiere at the Geneva Motor Show on 2 March, Renault will unveil its brand-new coupe-roadster: Wind. Wind is a two-seater coupe-roadster of 3.83 metres in length which features a highly innovative way of opening up. Wit ... Continue reading

New Audi A1: Individuality is the Key-Episode 8 - VIDEO FEATURE

New Audi A1: Individuality is the Key-Episode 8 - VIDEO FEATURE

Audi moves into subcompact segment for first time with A1 • The interior of the A1 offers an extraordinary range of creative options • An intricate process: the new design of the air vents in the cockpit Episode 7 in a multi-part video series on the design and production of the new Audi A1 INGOLSTADT - Februa ... Continue reading

Super Bowl XLIII Car Commercials

Super Bowl XLIII Car Commercials

A look at the car and auto-related television commercials that aired on or around the big football game. Bridgestone Tires had four different commercials, including two brand new spots. Hyundai had two different commercials, one of which celebrated the Car of the Year Award that they won at the 2009 Detroit Auto Show. ... Continue reading

Chevy Cruze Finalist for World Car of the Year, Camaro Finalist for World Car Design of the Year

Chevy Cruze Finalist for World Car of the Year, Camaro Finalist for World Car Design of the Year

DETROIT, Feb. 1 -- The World Car Awards announced that Chevrolet Cruze is a finalist for the prestigious World Car of the Year Award, and the Camaro is a finalist for the World Car Design of the Year award. The winners will be announced at the New York International Auto Show on Thursday, April 1. The Cruze is one of 1 ... Continue reading

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety - VIDEO ENHANCED

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety - VIDEO ENHANCED

Toyota today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. In addition, Toyota has developed an effective solution for vehicles in production. Parts to reinforce the pedals are already being shipped for use by dealers, and dealer training is under way. ... Continue reading

Head-On Crast Test: 1959 Chevrolet Bel Air vs 2009 Chevy Malibu - VIDEO ENHANCED

Head-On Crast Test: 1959 Chevrolet Bel Air vs 2009 Chevy Malibu - VIDEO ENHANCED

WASHINGTON - February 1, 2010: In the 50 years since US insurers organized the Insurance Institute for Highway Safety, car crashworthiness has improved. Demonstrating this was a crash test conducted on Sept. 9 between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real-world collision similar to this test, ... Continue reading

Jubilant Saab Crowd Welcomes New Ownership - VIDEO FEATURE

Jubilant Saab Crowd Welcomes New Ownership - VIDEO FEATURE

TROLLHATTAN, Sweden - After news that a successful deal had been struck for Spyker Cars to by the controlling interest in Saab from General Motors, Spyker CEO Victor Muller joined with Saab CEO Jan Åke Jonsson to speak to Saab employees and the press. SEE ALSO: Click PLAY to watch video. ... Continue reading

2010 Super Bowl TV Ads: Making of Bridgestone Tires' Commercials - VIDEO ENHANCED

2010 Super Bowl TV Ads: Making of Bridgestone Tires' Commercials - VIDEO ENHANCED

January 29, 2010: Bridgestone Americas Tire Operations (BATO) unveils two new Bridgestone brand tire commercials during the Super Bowl XLIV game, which will be broadcast on CBS Feb. 7 from Dolphin Stadium in Miami, Fla. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show feat ... Continue reading

Akio Toyoda Apologises for Toyota Recall

Akio Toyoda Apologises for Toyota Recall

TOKYO - January 30, 2010: Toyota President Akio Toyoda apologised for the recall of millions of vehicles around the world, Japanese broadcaster NHK reported, as the deepening recall crisis threatened to further damage its sales and delay an earnings recovery. "We're extremely sorry to have made customers uneasy," Toyod ... Continue reading

Tesla Files S-1 Registration Statement for Initial Public Offering

Tesla Files S-1 Registration Statement for Initial Public Offering

PALO ALTO, Calif.--Tesla Motors, Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock. Tesla Motors designs, manufactures and sells high-performance fully electric vehicles and advanced electric ... Continue reading

NaturalDrive Receives 2010 Certification for CNG 6-Liter Truck Retrofits

NaturalDrive Receives 2010 Certification for CNG 6-Liter Truck Retrofits

NaturalDrive Partners, LLC has obtained model year 2010 Environmental Protection Agency (EPA) emissions certification for its dedicated compressed natural gas (CNG) retrofit of the General Motors 6 liter three quarter and full ton trucks. Models covered include the C25, K25, and K35 Silverado and Sierra vehicles in 2WD ... Continue reading

Zipcar Pulls Recalled Toyotas from Fleet, Awaits Fix from Toyota

Zipcar Pulls Recalled Toyotas from Fleet, Awaits Fix from Toyota

CAMBRIDGE, Mass., Jan. 29 -- Zipcar, Inc., the world's largest car-sharing service, announced that, "The safety of our Zipsters is our top priority." The Company will not allow reservations for the recall-affected Toyota vehicles in the Zipcar fleet until the accelerator malfunction has been appropriately resolved by T ... Continue reading

Automakers Now Want to Share Their Design Concepts with Consumers - VIDEO FEATURE

Automakers Now Want to Share Their Design Concepts with Consumers - VIDEO FEATURE

DETROIT - In the past, before TheAutoChannel's official singn-on in January 1996, what very little automotive information that was online was subject to subscription fees. Then, even after our launch, automakers, car price guides and the traditional magazines wanted to charge fees and they went to great lengths to hide ... Continue reading

Search The Auto Channel

The Auto Channel content library (since 1996) has grown to become the world’s most extensive and complete interactive archive of automotive centric news, articles, reviews and intense event coverage, presented to viewers as Text, Video and Images.

The Auto Channel Content by Topic

Vehicle manufacturers and alt fuels.

Search The Auto Channel Content by Date Published

August 2025

Select Another Month