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News By Topic: Marc Rauch

Chrysler Brand Launches New Marketing and Advertising Campaign

Chrysler Brand Launches New Marketing and Advertising Campaign

PR Newswire AUBURN HILLS, Mich., Feb. 6, 2011 AUBURN HILLS, Mich., Feb. 6, 2011 Detroit superstar, Eminem, featured in Chrysler Brand's advertising kick-off New ad, 'Born of Fire' aired during third quarter of Super Bowl on Fox Broadcasting Co. Chrysler brand unveils new tagline, 'Imported from Detroit' New ad represen ... Continue reading

BMW Returned to the Super Bowl Broadcast Tonight With Two Clear Messages for America

BMW Returned to the Super Bowl Broadcast Tonight With Two Clear Messages for America

WOODCLIFF LAKE, N.J., Feb. 6, 2011 WOODCLIFF LAKE, N.J., Feb. 6, 2011 -- BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW's economic commitment in America ... Continue reading

New Wine Region Study Disputes Frenzied Global Warming Prediction

New Wine Region Study Disputes Frenzied Global Warming Prediction

ST. HELENA, Calif.--The Napa Valley Vintners (NVV) non-profit trade association announced today the release of the Napa Valley-specific climate study titled Climate and Phenology in Napa Valley: A Compilation and Analysis of Historical Data by Dr. Daniel R. Cayan, Dr. Kimberly Nicholas, Mary Tyree, and Dr. Michael Dett ... Continue reading

Did You Miss the Paris, Los Angeles or Detroit Auto Shows? WE DIDN'T!...See Extensive Press Pass Coverage Here - TONS OF VIDEOS

Did You Miss the Paris, Los Angeles or Detroit Auto Shows? WE DIDN'T!...See Extensive Press Pass Coverage Here - TONS OF VIDEOS

AUTO CENTRAL - January 30, 2011: With the close of January, we come to the end of the first round of major 2011 automotive car shows; Paris, L.A. and NAIAS in Detroit. One again, TheAutoChannel.com presented the most complete, most comprehensive coverage of these great expositions; featuring our unmatched exhaustive vi ... Continue reading

Reynolds and Reynolds and Polk Expand Collaborative Relationship

Reynolds and Reynolds and Polk Expand Collaborative Relationship

DAYTON, Ohio, Feb. 5, 2011 DAYTON, Ohio, Feb. 5, 2011 -- The Reynolds and Reynolds Company and Polk today announced the companies have expanded their collaborative relationship that enables Reynolds to utilize Polk's industry-leading automotive information and data services for Reynolds' customers. Â The agreement n ... Continue reading

Live Broadcasts of Dodge, Ram Product Reveals at 2011 Chicago Auto Show - WATCH THEM ALL RIGHT HERE

Live Broadcasts of Dodge, Ram Product Reveals at 2011 Chicago Auto Show - WATCH THEM ALL RIGHT HERE

Feb. 3 Auburn Hills, Mich. , Feb. 3, 2011 - Live satellite feeds, webcasts, and on-demand replays of Dodge and Ram Truck Brand product reveals at the 2011 Chicago Auto Show will be offered to the media and general public. Webcast schedule and links: Dodge Brand Feb. ... Continue reading

Cadillac Launches CTS-V Black Diamond Edition - VIDEO ENHANCED

Cadillac Launches CTS-V Black Diamond Edition - VIDEO ENHANCED

DETROIT, Feb. 2, 2011 DETROIT, Feb. 2, 2011 -- First use of JDSU's proprietary SpectraFlair® pigment in North America Satin Graphite wheels, yellow Brembo brake calipers add style, performance Recaro seating, Midnight Sapele wood complete interior Cadillac will offer this spring a Black Diamond Edition of the high-per ... Continue reading

Porsche Boxster S Black Edition Has More Features, More Value and More Horsepower

Porsche Boxster S Black Edition Has More Features, More Value and More Horsepower

ATLANTA, Feb. 2, 2011 -- Following on the heels of the recently announced 911 Black Edition, Porsche introduces a new, luxurious and limited edition Boxster S this spring. The 2012 Boxster S Black Edition features a 10-horsepower boost and a long list of standard equipment at an attractive price. This new mid-engine sp ... Continue reading

New York Auto Show Announces Valentine's Day Online Ticket Promotion

New York Auto Show Announces Valentine's Day Online Ticket Promotion

Private Show Tours Available New York, NY - (February 2, 2011): With Valentine's Day fast approaching we thought we should ask the important question of the day: what would Cupid drive (when his wings got tired)? Something fast? Surely it would have to be something smokin' hot; or maybe not. Is Cupid a 'burn rubber' pa ... Continue reading

Hyundai Attempts Mass Hypnosis for Super Bowl XLV - VIDEO ENHANCED

Hyundai Attempts Mass Hypnosis for Super Bowl XLV - VIDEO ENHANCED

FOUNTAIN VALLEY, Calif., Feb. 2, 2011 FOUNTAIN VALLEY, Calif., Feb. 2, 2011 -- Hyundai Motor America will lift the veil on one of the longest standing conspiracies in the auto industry during Super Bowl XLV on Sunday, Feb. 6. Hyundai contends that consumers have been conditioned to purchase boring compact cars for prac ... Continue reading

Lexus Exhibit Will Exude 'Performance' at 2011 Chicago Auto Show

Lexus Exhibit Will Exude 'Performance' at 2011 Chicago Auto Show

CHICAGO, Feb. 2, 2011 CHICAGO, Feb. 2, 2011 -- While luxury is at the heart of Lexus, the automaker will be showing off a bit of its wild side at the 2011 Chicago Auto Show. Lexus will be packing plenty of performance in its 20,000-square-foot exhibit with displays dedicated to sporty accessorization and sheer, unbridl ... Continue reading

Fuel Cell Industry is Poised for Major Change and Development in 2011, Says Pike Research

Fuel Cell Industry is Poised for Major Change and Development in 2011, Says Pike Research

BOULDER, Colo.--The fuel cell industry is growing even in the face of a global economic recession, with 2010 revenues exceeding $750 million. Markets such as uninterruptible power supplies (UPS), residential combined heat and power (CHP), power for remote monitoring equipment, auxiliary power units (APUs), and portal p ... Continue reading

Mercedes-Benz Reports 17,273 Sales for the Month of January 2011, Up 14%

Mercedes-Benz Reports 17,273 Sales for the Month of January 2011, Up 14%

MONTVALE, N.J., Feb. 1, 2011 MONTVALE, N.J., Feb. 1, 2011 -- Mercedes-Benz USA (MBUSA) continued its strong momentum of the past year with a 14% increase for January 2011 (17,273 vs. 15,158). Strong demand in both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month, including diesel models which we ... Continue reading

Starting Shot Fired For F-CELL World Drive - VIDEO ENHANCED

Starting Shot Fired For F-CELL World Drive - VIDEO ENHANCED

As part of the ceremony to mark the 125th birthday of the invention of the motor car on 29 January in Stuttgart, German Chancellor Dr. Angela Merkel and Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, fired the symbolic starting shot for the Mercedes-Benz F-CELL World Drive. ... Continue reading

GM Launches New Syndicated TV Series, 'Inside the Vault'

GM Launches New Syndicated TV Series, 'Inside the Vault'

DETROIT - Jan. 31, 2011 -- Unique Collaboration with Conde Nast, Source Interlink, Telepictures, Tribune, Starcom Marks Next Step in GM's Content Marketing Strategy Hosted by Cris Collinsworth, Emmy-Winning TV Personality and former NFL Star General Motors is teaming up with a variety of media partners to create a new ... Continue reading

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