Scion Bringing 'Thunderdome' Experience to Chicago Auto Show
Jan 31, 2012
Scion, the youth brand of Toyota, will be bringing the "thunder" to the 2012 Chicago Auto Show. Utilizing nearly 30 percent more space than last year's show, Scion is using its additional real estate to erect an expansive product and media theater, dubbed "Thunderdome." Gone is the Matchbox-style vehicle showcase, whic ... Continue reading
2012 Detroit Auto Show (NAIAS) Scion Brings Thunderdome Experience
Jan 5, 2012
SCION BRINGING âTHUNDERDOMEâ EXPERIENCE TO NAIAS DETROIT, Mich., January 5, 2012 â Scion, the youth brand of Toyota, will be bringing the âthunderâ to the 2012 North American International Auto Show (NAIAS). Utilizing nearly 30 percent more space than last yearâs show, Scion is using its a ... Continue reading
Toyota Reports December 2011 and Year-End Sales
Jan 4, 2012
Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2011 sales results of 178,131 units, flat compared to the same period last year on a daily selling rate (DSR) basis and raw volume basis. Toyota Division reported December sales of 152,776 units, up 1.9 percent over 2010. Lexus Division reported sales of 2 ... Continue reading
Dec 20, 2011
Scion and its experiential agencies JUXT Interactive and George P. Johnson have teamed up to bring the iconic brand to life through an immersive digital experience called the Scion Surface Experience. Scions Surface installation is engaging millions of consumers nationwide now and throughout 2012 at major auto shows th ... Continue reading
Cie Studios Teams Up With Scion to Introduce New "Build A Scion" App for iOS Devices
Dec 20, 2011
Cie Studios, a developer of custom social, mobile and web applications, today announced its collaboration with Scion to deliver Build A Scion , a new app for iOS devices that provides potential car buyers the freedom and opportunity to configure, visualize and price new Scion vehicles. In Build A Scion, users can selec ... Continue reading
2012 Scion iQ Review by John Heilig +VIDEO
Dec 16, 2011
2012 Scion iQ Review Model: 2012 Scion iQ Engine: 1.3-liter 4 Horsepower/Torque: 94 hp @ 6,000 rpm/86 lb.-ft. @ 4,400 rpm Transmission: CVT Wheelbase: 78.7 in. Length x Width x Height: 120.1 x 66.1 x 59.1 in. Tires: P175/60R16 Cargo: 3.5/16.7 cu. ft. ... Continue reading
Three Toyota Group Companies Conclude Basic Merger Agreement
Dec 15, 2011
Kanto Auto Works, Central Motor and Toyota Tohoku to Form Integrated Company Toyota City, Dec 14, 2011 - (JCN Newswire) - Kanto Auto Works Ltd, Central Motor Co. Ltd, and Toyota Motor Tohoku Corporation today concluded a basic merger agreement - an important step toward the launch of an integrated company, scheduled fo ... Continue reading
Dec 15, 2011
TrueCar.com the authority in new car pricing, trends and forecasting released its Performance Scorecards for automotive manufacturers and brands. The Performance Scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in ... Continue reading
2012 Scion iQ Review and Ride by Martha Hindes +VIDEO
Dec 13, 2011
2012 Scion iQ Touting its Stellar Grade Point Average By Martha Hindes The Auto ChannelDetroit Bureau DETROIT--The weather couldn't have been worse. A bone chilling fall rain was blowing sideways at times, leaving deep pools to dodge in underpasses as I drove around. This was a chance to test the new Scion iQ, a mini a ... Continue reading
2013 Scion FR-S Brings the SPORT Back to the CAR +VIDEO
Dec 3, 2011
Scion tonight unveiled its 2013 FR-S compact rear-wheel drive sports car to a crowd of eager car enthusiasts. The high-performance coupe is the fifth model to join the Scion family and will go on sale in the spring of 2012. The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion's definition of an au ... Continue reading
Toyota Reports Increase in November 2011 US Sales
Dec 1, 2011
2011 Toyota Motor Sales (TMS), U.S.A., Inc., today reported November sales of 137,960 units, an increase of 2.4 percent compared to the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 25 selling days in November 2011 versus 24 selling days in November 2010, TMS sales wer ... Continue reading
2013 Scion FR-S Sports Coupe Unveiled
Dec 1, 2011
Los Angeles â November 30, 2011; Scion tonight unveiled its 2013 FR-S compact rear-wheel drive sports car to a crowd of eager car enthusiasts. The high-performance coupe is the fifth model to join the Scion family and will go on sale in the spring of 2012. The FR-S, which stands for Front-engine, Rear-wheel drive, ... Continue reading
Toyota Unveils GT86 Sports Coupe With Subaru Engine Before Tokyo Motor Show
Nov 28, 2011
OYAMA-CHO, Japan November 29, 2011; Chang-Ran Kim writing for Reuters reported that Toyota Motor Corp (7203.T) unveiled a highly anticipated sports car that it hopes will trigger the rebirth of the company as a maker of "fun" cars that it hasn't been in years. Japan's top automaker took the wraps off the compact, rear- ... Continue reading
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
Sep 30, 2011
Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology's father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV ... Continue reading
Scion Announces Pricing for 2012 xD and xB Release Series Models
Sep 29, 2011
Scion today debuted for the first time its 2012 xD Release Series 4.0 (xD RS 4.0) and xB Release Series 9.0 (xB RS 9.0) models at the 2011 State Fair of Texas. The two limited production Scions will begin arriving at dealer showrooms in October. Scion is also pleased to announce that all 2012 Scion models will come sta ... Continue reading
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