Russian Investment in Magna Could Help Canadian Auto Supplier's Pursuit of Chrysler
May 11, 2007
TORONTO May 10, 2007; Tom Krisher writing for the AP reported that a Russian industrial conglomerate will sink $1.54 billion into auto parts supplier Magna International Inc., raising speculation that the Canadian company is generating cash for a bid to buy Chrysler. Just hours before the start of its annual shareholde ... Continue reading
Chrysler Brand Debuts Campaign with New 'Engineered Beautifully' Theme Line
May 7, 2007
AUBURN HILLS, Mich., May 7 -- Stunning design and innovative technology take center stage in the new Chrysler brand TV and print ads which break on May 8, featuring the new theme line "Engineered Beautifully." "More than 80 percent of the Chrysler brand product portfolio is all-new or refreshed in the last 12 months wi ... Continue reading
Which Cars are Really American?
May 6, 2007
Washington DC March 22, 2007; The AIADA newsletter reported that the ambiguity that exists between 'American' and 'Foreign' autos is growing as globalization increases, and it has some consumers confused. The world is no longer as simple as us vs. them, Detroit against the Asians and Europeans. It's a global industry n ... Continue reading
May 4, 2007
-- Donation proposed by Steve Rojas, California Dodge dealer -- DaimlerChrysler and its 3,700 dealers have contributed nearly $5 million to the Iacocca Foundation to help with clinical diabetes treatment trials AUBURN HILLS, Mich., May 4 -- The DaimlerChrysler Minority Dealers Association (DCMDA) today announced the do ... Continue reading
Chrysler Brand to Announce New Marketing Strategy
May 4, 2007
What: Chrysler Group executives will make an important announcement on a new strategy for Chrysler brand marketing communication. Who: -- George E. Murphy, Senior Vice President, Global Brand Marketing, Chrysler Group -- David R. Rooney, Director, Chrysler Marketing and Global Communications, Chrysler Group -- Susan Th ... Continue reading
Chrysler Group Announces New Head of Dodge Marketing and Two Additional Appointments
May 4, 2007
AUBURN HILLS, Mich., May 4 -- Chrysler Group today announced that Michael J. Accavitti is appointed Director - Dodge Brand & SRT Marketing and Communications, effective immediately. In this capacity, Accavitti is responsible for developing Dodge and SRT brand strategies and implementing action plans to increase product ... Continue reading
Chrysler Group Highlights Fuel Economy in New Dealer Advertising Campaign
May 4, 2007
AUBURN HILLS, Mich., May 3 -- Just in time for the summer travel season, Chrysler Group is launching a new dealer advertising campaign highlighting the fuel efficiency of its new cars and small SUVs. Called "Maximize Your Miles," the ads from the Chrysler, Jeep(R) and Dodge brands feature vehicles that achieve around 3 ... Continue reading
Russia and the Middle East Lead Chrysler Group Sales Growth Outside North America
May 3, 2007
AUBURN HILLS, Michigan and STUTTGART, Germany, May 3 -- - April 2007 sales outside North America were up 17 percent over same month last year and marked the best April in 10 years - Unprecedented 23 consecutive months of year-over-year sales gains - Year-to-date sales increased 14 percent over the same period in 2006 - ... Continue reading
Chrysler to launch more incentives in May
May 1, 2007
DETROIT, May 1, 2007; Reuters reported that DaimlerChrysler AG's Chrysler Group said on Tuesday it will launch a new incentive program to help get more cars off showroom floors in May. Chrysler, which has been known for aggressive incentive spending over the past year, will launch a program called "Maximize your Miles. ... Continue reading
DaimlerChrysler AG Reports One Percent Increase in U.S. Sales for Passenger Vehicles for April 2007
May 1, 2007
-- Chrysler Group Reports Sales of 193,104 Vehicles, a 2 Percent Increase for April 2007 -- Mercedes-Benz USA Reports Sales of 20,895 Vehicles, Delivering Best-Ever Year-to-Date Sales of 76,880 NEW YORK, May 1 -- DaimlerChrysler AG , the third largest U.S. auto maker, today reported total group sales of 213,999 passeng ... Continue reading
Chrysler Group's April 2007 U.S. Sales Rise 2 Percent
May 1, 2007
-- Jeep(R) brand up 29 percent led by Jeep Wrangler and Jeep Patriot -- Chrysler and Dodge Minivans up 10 percent with momentum from "National Minivan Month" in April -- Five-Star crash-rated Dodge Ram pick up rises 2 percent in competitive segment -- Chrysler Sebring Sedan rises 56 percent -- Inventory down by 18 perc ... Continue reading
American Consumers : Appeal of the Wagon
Apr 30, 2007
Washington DC April 30, 2007; The AIADA newsletter reported that in the U.S., the wagon genre isn't booming, but it has constantly held between 3 percent and 4 percent of the new-car market. Those numbers exclude car-based SUVs, sometimes called "crossovers," which might be considered wagons by some consumers. Today, A ... Continue reading
Aspen Joins Chrysler Group Hybrid Lineup And Yeah, It's Got a HEMI!
Apr 30, 2007
- Chrysler Aspen Hybrid joins Dodge Durango Hybrid in 2008 - Vehicles feature 5.7-liter HEMI(R) Hybrid with Multi-displacement System (MDS) - HEMI Hybrid delivers more than 25-percent fuel economy improvement - Full-size SUVs to boast nearly 40-percent mpg improvement in the city - Chrysler Group's advanced hybrid syst ... Continue reading
Auto Shanghai 2007 Ends With Great Success
Apr 29, 2007
SHANGHAI, China, April 29 - Themed on 'Technology and Nature in Harmony', World Expo Group Shanghai International Exhibition Co., Ltd. announced that Auto Shanghai 2007 ended with great success on April 28. Auto Shanghai 2007 attracted over 1300 exhibitors from 21 countries and regions with a total exhibition scale of ... Continue reading
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