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Consumer Brands - Yokohama Tire Corporation Hires Strategic Digital Marketing Partner

Consumer Brands - Yokohama Tire Corporation Hires Strategic Digital Marketing Partner

FULLERTON, May 27, 2011: Yokohama Tire Corporation today announced it has hired Culver City, California-based United Future, (a Wong Doody, Crandall, Wiener company), as its digital marketing agency of record in an overall corporate strategy aimed at enhancing customer engagement opportunities and managing its brand di ... Continue reading

Motorsports Brands - Yokohama Tire Corporation Names New President

Motorsports Brands - Yokohama Tire Corporation Names New President

FULLERTON, May 24, 2011: Yokohama Tire Corporation (YTC) announced today that Yasushi Tanaka will be the company’s new president and CEO, effective June 29. Tanaka succeeds Takao Oishi, who has been at the helm of YTC since April 2008. Tanaka, 52, comes to YTC from parent company The Yokohama Rubber Co., Ltd. (YRC ... Continue reading

Historic Motorsports - Fine Cars, Fine Wine Highlight Sonoma Historic Motorsports Festival McLaren Featured Marque Of Race Weekend

Historic Motorsports - Fine Cars, Fine Wine Highlight Sonoma Historic Motorsports Festival McLaren Featured Marque Of Race Weekend

SONOMA, May 24, 2011: The 2nd annual Sonoma Historic Motorsports Festival roars into Infineon Raceway, June 4-5, highlighted by 400 historic racecars gracing the 12-turn, 2.52-mile road course. From a 1915 Ford Racer to a 1991 Riley & Scott Trans-Am Camaro, nearly every marque produced and raced worldwide during the la ... Continue reading

Consumer Affairs - Weekly NHTSA Recalls

Consumer Affairs - Weekly NHTSA Recalls

NHTSA Campaign ID Number : 11V291 Manufacturer : NAVISTAR, INC Make / Model Years : IC / 2011-2012 Subject : RETURN FUEL VALVE/POSSIBLE ENGINE STALL NHTSA Campaign ID Number : 11V288 Manufacturer : HONDA (AMERICAN HONDA MOTOR CO.) Make / Model Years : HONDA / 2012 Subject : FUEL FEED LINE NHTSA Campaign ID Number : 11V ... Continue reading

Green Motorsports - EV Cup Switches To The US

Green Motorsports - EV Cup Switches To The US

Laguna Seca, May 20, 2011: The EV Cup, the world's first racing series exclusively featuring zero-emission electric vehicles, will now start in the United States in November, rather than in the UK this summer as originally planned. The series will begin with two race events in California, at Laguna Seca in November and ... Continue reading

Motorsports Venues - The Palace One Week To Go

Motorsports Venues - The Palace One Week To Go

London, May 20, 2011: There's just a week to go before the second annual Motorsport at Crystal Palace, in association with the Ancaster Group. Last year's event attracted over 5,000 spectators; this year, we're building on that success with a host of attractions to entertain visitors of all ages, alongside the exciting ... Continue reading

Motorsports Community - Empire Racing Joins Roush Yates Performance In Fight To Help In The South!

Motorsports Community - Empire Racing Joins Roush Yates Performance In Fight To Help In The South!

<b>DONATE</b> Roush Yates will be collecting clothing and supplies from May 16-26th. Drop off any donations to 122 Knob Hill Road in Mooresville, or call 1-877-798-RYPP and someone from Roush Yates will gladly come pick them up. WE WILL ALSO BE ACCEPTING DONATIONS AT THE ARCA RACING SERIES EVENT AT NEW JERSEY MOTORSPOR ... Continue reading

Motorsports Broadcasting - Derek Daly - 23 years at WISH-TV, Indianapolis

Motorsports Broadcasting - Derek Daly - 23 years at WISH-TV, Indianapolis

Noblesville, May 17, 2011: For the 23rd consecutive year, Noblesville, Indiana resident and former driver, Derek Daly will provide expert analysis from the Indianapolis Motor Speedway for WISH-TV, CH 8, Indianapolis. This is by far the longest continuous run ever by a motorsport analyst. Many drivers get involved at va ... Continue reading

Funny Car - Finally! Tasca Watches As Shuttle Endeavour Makes Last Lift-Off

Funny Car - Finally! Tasca Watches As Shuttle Endeavour Makes Last Lift-Off

Cape Canaveral, may 16, 2011: The ground rumbled under his feet as Bob Tasca III stood as close to the Shuttle Endeavour as a person can be without being inside. After a month of postponements, the moment was finally here – the final lift-off for Shuttle Endeavour. Mark Kelly, a friend of Tasca’s, is on board ... Continue reading

Brand News - Yokohama Tire Corporation Adds the Philadelphia Phillies To 2011 Sports Marketing Roster

Brand News - Yokohama Tire Corporation Adds the Philadelphia Phillies To 2011 Sports Marketing Roster

FULLERTON, May 16, 2011: Yokohama Tire Corporation has added one of Major League Baseball’s most dominant teams – the Philadelphia Phillies – to its line-up of sports teams in 2011. “The sponsorship is designed to drive consumer traffic to our dealers,â€&#65533; said Shawn Denlein, Yokohama direct ... Continue reading

A First for LeMay America's Car Museum: Its 1927 LaSalle is Entered in Italy's Famed Mille Miglia, May 11-15

A First for LeMay America's Car Museum: Its 1927 LaSalle is Entered in Italy's Famed Mille Miglia, May 11-15

<b>Harley Earle-designed car will also be on display when Tacoma, Wash. museum opens in May 2012</b> TACOMA, May 11, 2011: LeMay – America’s Car Museum (ACM) is going Italian. For the first time, a vehicle – a 1927 LaSalle 303 Roadster – from the soon-to-open, four-story, 165,000-sq.-ft. Washington ... Continue reading

Automotive/Motorsports Consumer News - AiM Surpasses 35 million Vehicle Inspections Looks for Continued Growth

Automotive/Motorsports Consumer News - AiM Surpasses 35 million Vehicle Inspections Looks for Continued Growth

<b>Ford, General Motors, Chrysler, Nissan, Avis Budget Group - and consumers - Use AiM for New and Used Car Evaluations</b> <p> • AiM, launched in 2005, has conducted its 35 millionth vehicle inspection. <p> • AiM inspects new and used vehicles for manufacturers, captive finance companies, dealers, auctions, ... Continue reading

The Edge - If Even Trump Won't Show Up For the 500, What's The Future Of Indy Look Like Now?

The Edge - If Even Trump Won't Show Up For the 500, What's The Future Of Indy Look Like Now?

<b>By Rick Carlton</b> <p> I admit it. I am one of the four or five people in this country who thought that Donald Trump would have been a great honorary pace car representive for the centennial running of the Indianapolis 500. In the end, I was apparently wrong, along with Trump himself. So, what do we do now? <p> Hav ... Continue reading

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