Marty's Marketing Musings: Nine Car Brands Advertise on Super Bowl 50 @ $160,000 Per SECOND!
Feb 5, 2016
Super Bowl Car Advertising ... Continue reading
Marty's Marketing Musings: Superbowl Ads Are Expensive But Tickets Aren't Cheap
Feb 5, 2016
by Marty Bernstein Editor-at-Large The Auto Channel A :30-second commercial during the game is averaging $4,800 to $6,000 depending when the time was purchased and where in the broadcast the ad will run. But in contrast the price of attending the game in person is even more astronomical in price. When what is now known ... Continue reading
Need A Job? Train For Autonomous Vehicles Repair
Feb 5, 2016
LINCOLN, Neb., Feb. 5, 2016 -- In the less than distant future, your car may drive itself, but the infrastructure that communicates with your vehicle will require a staff of highly trained technicians. The supply of talented technicians able to maintain and support the technology required for the autonomous transportat ... Continue reading
Porsche Cars Canada Names New Operation and Marketing Execs
Feb 5, 2016
Veterans to take on new roles in the brand's Canadian operations in the coming weeks MISSISSAUGA, ON, Feb. 5, 2016 /CNW/ - Porsche Cars Canada, Ltd. is pleased to welcome Margareta Mahlstedt-Karayiannis as its new Marketing Director, effective February 22, 2016. Mahlstedt brings to PCL a wealth of relevant experience t ... Continue reading
2016 Subaru Outback Named To 16 Best Family Cars of 2016
Feb 5, 2016
CHERRY HILL, N.J., Feb. 5, 2016 -- Subaru of America, Inc. announced today that the 2016 Outback made Kelley Blue Book's 16 Best Family Cars of 2016 for meeting the needs of the modern family with emphasis on outstanding room for both passengers and cargo and excellent off-road capability. Kelley Blue Book, the leading ... Continue reading
Free Slices of Fresh Pizza - Pilot Flying J
Feb 5, 2016
KNOXVILLE, Tenn., Feb. 4, 2016 -- In honor of National Pizza Day on February 9, Pilot Flying J is giving customers a free slice of its "Unexpectedly Awesome" PJ Fresh Pizza, redeemable when displaying an online coupon available from the company's Facebook page at the time of purchase. And for football fans watching the ... Continue reading
Hyundai Sonata Named A Kelley Blue Book Best Family Car
Feb 5, 2016
FOUNTAIN VALLEY, Calif., Feb. 4, 2016 -- The 2016 Hyundai Sonata was named a Kelley Blue Book Best Family Car, receiving high marks for safety, comfort, convenience, spaciousness for both passengers and cargo, and fit of various rear-facing and forward-facing child safety car seats. The Sonata was also recognized for i ... Continue reading
McLAREN 650S GT3 HEADS TO THE GENEVA MOTOR SHOW
Feb 4, 2016
McLAREN 650S GT3 HEADS TO THE GENEVA MOTOR SHOW · 650S GT3 to star at the 2016 Geneva Motor Show among new models from McLaren following debut competitive season, scoring victories in Asia, Australia, Europe and North America · 2016 Factory Driver Plans Confirmed · Côme Ledogar, 24, confirmed as new Factory Driver ... Continue reading
Crystal Cruises To Restore SS United States As A Modern Luxury Cruise Ship
Feb 4, 2016
NEW YORK, Feb. 4, 2016 -- Already in the midst of the most significant expansion in the company's celebrated history, Crystal Cruises' next step in expanding its award-winning fleet is truly an historic endeavor. Together with the SS United States Conservancy, Crystal today announced it will save "America's Flagship," ... Continue reading
Dangerous Air Bags Made By Continental Being Recalled
Feb 4, 2016
Continental Automotive Systems said Thursday it supplied potentially defective air bag control units to 5 million vehicles used by Honda, Fiat Chrysler, Mercedes-Benz, and three other manufacturers built over a five-year period worldwide, widening an air bag safety crisis.Continental Automotive, a unit of Germany-based ... Continue reading
Feb 4, 2016
FOUNTAIN VALLEY, Calif., Feb. 4, 2016 -- In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pr ... Continue reading
U.S. Auto Sales January 2016 - AIADA Report
Feb 4, 2016
Winter weather in January blanketed many parts of the country, while economic indicators like the stock market generated shaky consumer confidence. This resulted in decreased or flat sales for most brands. Toyota sales were down 3.9 percent, while Hondaâs were flat from January 2015. Despite the weather, some bran ... Continue reading
Driver Risk Training Through AlertDriving Partnership
Feb 4, 2016
TORONTOâAlertDriving, the global leader in driver risk management, today announced a strategic new partnership with Alliance Safety Council. With this partnership, Alliance Safety Council will gain enhanced tools and incentives exclusive to AlertDriving channel partners to launch Web-based driver safety programs n ... Continue reading
2016 Kia Optima And Sedona Named Two Of 16 Best Family Cars List
Feb 4, 2016
IRVINE, Calif., Feb. 4, 2016 -- Kia Motors America's (KMA) all-new 2016 Optima midsize sedan and 2016 Sedona minivan were both named to Kelley Blue Book's KBB.com 16 Best Family Cars for 2016 list. The recent winner of KBB.com's 2016 Best Buy Award, the Optima was touted by editors for being stylish, feature-packed and ... Continue reading
Statement by Honda Canada Regarding SRS Control Unit Recall: 2008-2010 Honda Accord Sedan
Feb 4, 2016
MARKHAM, OntarioâHonda will voluntarily recall 23,343 units of 2008-2010 model-year Honda Accord Sedans in Canada to replace the Supplemental Restraint System (SRS) control unit. Manufacturing process issues may allow moisture to enter the circuitry within the SRS control unit which, over time, can cause corrosion ... Continue reading
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