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Jaguar North America Appoints New Cultural Marketing Manager

1 February 2001

Jaguar North America Appoints New Cultural Marketing Manager

    MAHWAH, N.J., Feb. 1 Jaguar North America announces the
appointment of Javelyn Ibarra Baldwin to the position of Cultural Marketing
manager.  Baldwin will report to Michelle Cervantez, vice president of
Marketing for Jaguar North America.
    Baldwin will be responsible for diversity marketing in vehicle launches
and marketing initiatives.  She will concentrate on long-term planning,
strategizing, researching, and scouting of opportunities related to diversity
marketing.
    Previous to joining Jaguar, Baldwin worked at Nissan North America, Inc.
as a market representation specialist for the Infiniti division where she was
responsible for dealership development and minority dealer candidate
recruiting.  During her tenure at Nissan, she held several positions in
marketing, new media, advertising and consumer affairs.
    "The commitment to diversity marketing is one of Jaguar's top priorities,"
comments Michelle Cervantez. "Javelyn's focus on this initiative will bring
Jaguar closer to accomplishing the aggressive goals we have set."
    Baldwin holds a bachelor's degree in public relations from Illinois State
University, and an associate's degree in graphic design from Santa Monica.
She is fluent in Spanish and French, and currently resides in Newport Beach,
CA.