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CarDay Assigns TBS Media Management for All Online Media Duties

18 January 2001

CarDay Assigns TBS Media Management for All Online Media Duties

    NEW YORK--Jan. 18, 2001--CarDay Inc. (www.carday.com), the first of its kind "brick and click" online used car exchange website, announced today that it has assigned the online portion of its media planning and buying to TBS Media Management.
    TBS already handles CarDay's offline broadcast media planning and buying.
    "TBS Media Management has proven itself a great partner in the area of traditional media and we look forward to the benefits of their integrated approach to online and traditional media," said Dean Harris, Chief Marketing Officer, CarDay Inc.
    "We are thrilled to have this assignment," said Frank Muratore, President and CEO of TBS Media. "It's always exciting to be part of the growth of a young company with a terrific business model. CarDay has a real understanding of the importance of strategic media planning and efficient execution. Integrating online and offline media will result in greater synergy in CarDay's media effort".

    About CarDay

    CarDay Inc. (www.carday.com), based in New York City, is revolutionizing the used car industry and is the first "brick and click" exchange site for used cars. CarDay connects buyers and sellers in an online marketplace. Each vehicle listed and sold on CarDay's website is dealer inspected, certified and warranteed. CarDay Inc. is a privately held company and was incubated at Hometown Auto Retailers Inc. . CarDay's investors include Goldman Sachs, Odeon Capital Partners, Citigroup Investments and Sierra Ventures. CarDay has established franchises with dealerships throughout the northeast region. The company will have a national presence by late 2001.

    About TBS Media Management

    TBS Media Management is a full-service media agency offering clients a comprehensive range of marketing and media capabilities including strategic media planning, research, media buying and stewardship of traditional and online media. TBS has offices in New York, Los Angeles and San Diego and can be found on the Internet at www.tbsmm.com.