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Polk and Conquest Marketing Partner to Help Dealerships Increase Sales

17 January 2001

Polk and Conquest Marketing Partner to Help Dealerships Increase Sales

                 Polk to Become Reseller of Prospecting Tool

    FARMINGTON HILLS, Mich., Jan. 17 Conquest Marketing Corp.,
developers of ProspectManager, a prospecting tool for automotive dealers,
announced today that it has entered into a sales partnership with The Polk
Company, the nation's leading provider of automotive intelligence information.
    Under the terms of the agreement, Polk's Automotive Information Services
group will become a reseller of ProspectManager.  Polk will also provide
national change of address and data enhancement services for the product.
The partnership is expected to significantly heighten ProspectManager's
visibility within the automotive dealership market, drive additional sales to
Polk's Dealer Group and further enhance Polk's already strong position within
the automotive dealership market.
    Specifically, ProspectManager helps dealerships in three ways:  (1) it
increases dealership close rates by executing a fully automated prospect
follow-up program; (2) it reports on a dealership's effectiveness by tracking
the sales efficiency of every salesperson in the organization; and (3) it
automatically creates accurate and robust databases for future prospecting.
The Polk Company will debut ProspectManager at the National Automotive Dealers
Association (NADA) conference held in Las Vegas in early February of 2001.
    Michael Spadafore, president of Conquest Marketing, said of the
partnership with Polk, "This is an exciting day for us.  Polk has been, is,
and will continue to be, the leading provider of automotive statistical and
marketing services.  Polk's aggressive sales plan for ProspectManager sends a
loud and clear message to the automotive retail marketplace -- ProspectManager
is an innovative product that will increase vehicle sales and is a 'must have'
for automotive dealerships."
    Mary McDonnell, vice president of strategic markets for Polk, said "The
Polk Company is committed to offering a family of solutions that will address
the wide variety of needs within the dealership marketplace.  ProspectManager
fits well with this strategy and will definitely help dealerships grow their
business.  By partnering with innovative, young companies, like Conquest
Marketing, we provide our industry with more opportunities to succeed."

    About Conquest Marketing
    Conquest Marketing Corp., headquartered in Farmington Hills, Mich., a
Detroit suburb, was founded in March 2000 to help automotive dealerships
become more effective at closing sales.  A subsidiary of MORPACE
International, Inc., Conquest Marketing is dedicated to offering products that
are easy for the dealership to implement, provide excellent value and result
in increased vehicle sales.

    About The Polk Company
    Polk has served the automotive industry for nearly 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  It now provides
automotive solutions to nearly every segment of the motor vehicle industry as
an analytical consultant and statistician, as a provider of database-marketing
services, as a supplier of vehicle histories, and as a data enabler for
geographic information systems.  Based in Southfield, Mich., Polk is a
privately held global firm, currently operating in Australia, Canada, China,
France, Germany, Holland, Spain, the United Kingdom and the United States.