MobShop Selected by Autobex.com to Power Demand Aggregation Within Its Automotive Exchange

16 January 2001
MobShop Selected by Autobex.com to Power Demand Aggregation Within Its Automotive Exchange
 Technology Enables Exchange to Assemble Aggregated Transactions for Improved
                                  Liquidity

    SAN FRANCISCO, Jan. 16 MobShop, Inc. (http://www.mobshop.com),
the leading provider of demand aggregation services and technology, has been
selected to power demand aggregation for Autobex.com, a nationwide
business-to-business e-marketplace serving the $734 billion U.S. automotive
retail industry. MobShop's DemandSuite Exchange(TM) application set will
provide demand aggregation functionality within Autobex.com's Commerce
One-powered platform.
    (Photo:  http://www.newscom.com/cgi-in/prnh/20001107/SFTU055LOGO )
    Autobex.com's mission is to be the first digital exchange for franchised
automotive dealerships and the after-market automotive industry. The company
offers over 100,000 products from dozens of leading automotive parts and
supplies manufacturers including AC Delco and 3M.  Demand aggregation provides
a needed service to both the suppliers and the buyers within the exchange.
    MobShop's patent-pending technology provides public and private
marketplaces with a valuable new tool in the quest for transactional
liquidity. It allows market makers to combine orders from multiple buyers into
high-volume, aggregated transactions. The technology also supports new
volume-based dynamic pricing functionality, in which prices fall as more
orders are placed, to encourage and reward larger transactions.
    Buyers benefit from enhanced, collective purchasing power, lower prices
and improved marketplace clout. Sellers, meanwhile, enjoy access to entirely
new markets of smaller buyers who, independently, do not have the purchasing
strength to participate in exchange-level transactions. For market makers, the
result is improved participation among buyers and sellers, competitive
differentiation and critical transactional liquidity.
    "The value that MobShop's demand aggregation technology provides our
business is more than the obvious pooling together of buyers," said Phil
Carter, founder and CEO of Autobex.com.  "Our suppliers can gain access to a
whole new class of buyers that they might not have otherwise reached."
    "Demand aggregation is an important tool for market makers attempting to
differentiate themselves from competitors, while generating critical
liquidity," said CEO and Co-Founder of MobShop, Jim Rose.  "Marketplaces,
buyers and sellers all benefit from the higher volume and velocity of the
transactions that MobShop's technology produces."

    About Autobex.com
    Autobex.com, Inc. is the leader in supply chain e-commerce solutions for
the automotive industry.  Providing e-Content Engineering, e-Market
Construction and e-Market Operations services, Autobex.com enables automotive
industry suppliers, retailers, service centers and fleet operators to rapidly
leverage the power of electronic commerce to improve both productivity and
profitability.  Serving automotive retailers, the Autobex.com market is the
first market designed, constructed and operated by Fort Lauderdale,
Florida-based Autobex.com, Inc.  Autobex.com is backed by the Reston,
Virginia-based venture capital firm Draper Atlantic.  Contact Autobex.com at
954-578-8044 or via the Internet at http://www.autobex.com.

    About MobShop, Inc.
    MobShop is the pioneer and the leading provider of demand aggregation
technology for public and private marketplaces. The company's vision is to
make commerce more efficient and profitable by empowering organizations with
the leveraged market strength of collaborative purchasing. MobShop's
DemandSuite Exchange(TM) application set coordinates orders from multiple
buyers into powerful, high-volume transactions that enhance buyer purchasing
power, accelerate sales and improve marketplace liquidity. MobShop was founded
as Accompany, Inc. in October 1998 and changed its name to MobShop, Inc. in
March 2000. The company is headquartered in San Francisco, with its
development center in Toronto, Canada. MobShop is a privately held,
venture-backed company with funding from Visa International, GE Capital, Marc
Andreessen, WR Hambrecht + Co., Donaldson, Lufkin & Jenrette, Mayfield Fund
and other investors.  More information is available at http://www.mobshop.com.

    NOTE:  MobShop, DemandSuite and Demand Suite Exchange are service marks
and trademarks of MobShop, Inc.  Other names mentioned may be trademarks or
service marks of their respective owners.