Thrifty Car Rental Joins Gold Points Rewards Program
15 January 2001
Thrifty Car Rental Joins Gold Points Rewards Program
2500 Bonus Points Awarded for Every Third Rental &
A Free Rental Day after Ninth Rental
TULSA, Okla., Jan. 15 Thrifty Car Rental today became the
exclusive car rental partner in the Gold Points Rewards Program, a customer
loyalty program in the U.S. and Canada with more than 6 million cardholders
and partners that include Radisson(R) Hotels & Resorts, MCI WorldComSM,
Country Inns & Suites By Carlson(R), T.G.I. Friday's(R), Carlson Wagonlit
Travel (Canada), Famous PlayersTheatres, Cineplex Odeon and nearly 150 on-line
partners like the Disney Store Online, Hallmark.com and SharperImage.com.
Gold Points Rewards members will receive 750 points every time they rent
from Thrifty and show their Gold Points card. With every third rental at
Thrifty, members will receive a bonus of 2500 points in addition to the
750-point award. With every ninth rental, members will receive a certificate
good for one free day car rental at Thrifty.
"We are delighted to welcome our newest North American partner, Thrifty
Car Rental, into the Gold Points Rewards family," said Diana Fletcher,
president of Gold Points Canada. "We are confident that this partnership will
be mutually beneficial for not just both companies, but for all of the Gold
Points partners and cardholders across the U.S. and Canada."
In addition to Thrifty Car Rental, consumers can earn Gold Points at more
than 1,500 partner locations in the U.S. or Canada or online at
http://www.24k.com while shopping or booking air, car or hotel. These points
can be redeemed online for rewards like great travel packages, airline miles,
books and videos, or offline for hotel stays, dining certificates, rentals
from Thrifty and more.
"Thrifty Car Rental is extremely pleased to be a partner in the Gold
Points Rewards Program," said Brian Carpenter, Vice President of Sales,
Marketing and Advertising for Thrifty. "Thrifty has long capitalized on being
the value leader in the industry, but Gold Points allows us to go one step
further by rewarding customers every time they rent from us. No other
frequency-based program awards its members with such a wealth of products and
services. Gold Points is just one more reason to come back to Thrifty."
Membership in the Gold Points Rewards Program is free of charge. To
enroll, visit any Thrifty Car Rental location in the U.S. or Canada, visit us
on-line at http://www.THRIFTY.com or call 1-800-463-4909. Customers can start
earning Gold Points at Thrifty Car Rental or any of the Gold Points partners
immediately upon receiving a membership card.
Members may elect to receive Gold Points or frequent flyer miles, but not
both, with a single car rental transaction. Other limitations or restrictions
may apply.
For a complete list of Gold Points Rewards partners, visit the Gold Points
site at http://www.24k.com.
24k Gold Points, a business unit of Carlson Companies, Inc., is the
emerging leader among "clicks and mortar" loyalty programs, and is backed by a
network of premium consumer brands and partners, including more than 1,500
brick and mortar locations. 24k.com is the online dimension that enables
members to plan and book travel, shop at nearly 150 online retailers, and find
entertainment options -- while earning Gold Points for every transaction.
To make a reservation with Thrifty, customers may contact their
professional travel consultant, call 1-800-THRIFTY(R) in the U.S. or Canada,
or log on to the Thrifty web site at http://www.THRIFTY.com.
About Gold Points Rewards
Gold Points Corporation is a subsidiary of Carlson Companies, Inc.,
established in 1938 as the Gold Bond Stamp Company. Based in Minneapolis,
Minnesota, Carlson Companies is an international leader in providing superior
hospitality, travel and marketing services and solutions to corporate and
consumer clients. Among Carlson Companies well-known brands and services are
Regent(R) International Hotels; Radisson Hotels Worldwide(R); Country Inns &
Suites By Carlson(R); T.G.I. Friday's(R), Italianni's(R), AquaKnox, Star
Canyon and Timpano Italian Chophouse restaurants; Radisson Seven Seas Cruises;
Carlson Wagonlit Travel (business travel); Carlson Wagonlit Travel Agency
Franchises (Carlson Leisure Group); and Carlson Marketing Group, the largest
marketing services agency in the United States.
About Thrifty Car Rental
Thrifty Car Rental, with its affiliate Thrifty Car Sales, is a subsidiary
of Thrifty, Inc. Thrifty Car Rental is one of the world's largest
international car rental franchise networks, consisting of over 1,200
locations in 61 countries around the world. Thrifty Car Sales is a franchised
retail used car sales network with plans to have 60 U.S. locations by January
2001. Thrifty, Inc. is a subsidiary of Dollar Thrifty Automotive Group, Inc.
.
CONTACT: Chris Payne, 918-669-2379, or chris.payne@thrifty.com, or Jason
Logan, 918-669-2379, jason.logan@thrifty.com, both of Thrifty Car Rental;
Nancy Singer, of 24k Gold Points, 905-624-6228, ext 235, or
nsinger@score.on.ca